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Law firm marketing and business development strategies

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How Lawyers Can Create an Irresistible LinkedIn Profile

Posted in Law Firm Marketing

Do you network? Most lawyers do, because they realize the importance of networking to gain referrals. One of the drawbacks of networking, however, is the time factor. To create a wide network, you need to attend lots of gatherings, which can be difficult for smaller firms and solos.

Enter LinkedIn.

LinkedIn is currently the best online tool for professional networking. It is the preferred network by far for in-house counsel and businesses, and produces results that you can easily measure.

The most important piece of real estate for lawyers on LinkedIn is your profile. You need to spend the necessary time to build and maintain it in order to stand out from all the other lawyers on LinkedIn and cultivate those important referral relationships.

The infographic below from Social@Ogilvy provides 5 ways to make your LinkedIn profile irresistible:

How Lawyers Can Create an Irresistible LinkedIn Profile

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referral marketing signFree Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in this free report.

Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click now for your free report on 4 Myths That Keep Attorneys from Building a Referral-Based Practice.

SPECIAL DISCOUNT NOW AVAILABLE for Legal Marketing Seminars During Mass Tort Med School 2015 in Boca Raton on May 6

Posted in Law Firm Marketing

Learn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca RatonYou practice the law. But believe me, you don’t want to “practice” law firm marketing — you want it to work!

This is why you’ll want to join me on May 6 at the Boca Raton Beach Club in Boca Raton, FL for two information-packed legal marketing seminars being held in conjunction with Mass Tort Med School 2015.

And now you can do so at a special discounted price for Rainmaker Institute loyalists. Register online now to receive a special discounted price of just $250 per seminar or both for just $450! Use the special Rainmaker Institute discount code — RNMKR15 — when you register to get the discount.

If you are attending Mass Tort Med School 2015, these seminars are included in your registration fee.

Here are the two seminars I’ll be presenting on May 6:

30 Ways to Improve Your Intake, Increase Your Lead Conversion and Fix Your Follow-Up

Discover how top PI and mass tort firms have implemented proven strategies to improve their intake and systems to fix their follow up. You will discover:

  • The 5 stages of lead conversion
  • Critical metrics every law firm must measure
  • The 3 biggest reasons why your intake team isn’t converting more leads and how to fix it
  • A proven system for doubling your conversion rate
  • How to convert more Internet leads faster
  • Top 10 most common mistakes intake departments make

The Secrets to Using Social Media as an Effective Lead Generation Tool 

Social media is a hot topic in legal marketing, yet many attorneys report, “it doesn’t work.” In this eye-opening session you will discover:

  • Top 5 reasons why most social media doesn’t work for attorneys and how to change that
  • How to apply the proven Rainmaker Social Media Blueprint™
  • Top trends in social media and where it’s going so you can be ahead of your competition
  • 10 steps to jumpstart your efforts on LinkedIn and build your referral network
  • How to use the power of Facebook to bypass Google and directly connect with prospects
  • How to leverage your content marketing into your social media platform

“Firms of all sizes grapple with 21st century marketing techniques, but smaller or specialized firms face a particular challenge because most do not have access to the necessary expertise. Busy practicing law and managing their existing client list, they know they are missing opportunities to grow their practices. We turned to Stephen Fairley to give firms a roadmap for taking advantage of the powerful new marketing techniques available to today’s law firms. We can think of no one with Stephen’s level of expertise and proven track record in this field. Attendees are in for a treat.” — Tom Hagy, Managing Director of HB Litigation Conferences

You are also invited to stick around for cocktails and meet other attorneys from national mass tort law firms on the evening of May 6.

Look forward to seeing you in Boca Raton!

7 Landing Page Defects That Can Kill Your Lead Conversion Rates & How to Fix Them

Posted in Law Firm Marketing

Landing pages — those pages a visitor is guided to after clicking on a link on your website, blog, social media post or e-newsletter — are your bread and butter when it comes to lead conversion, helping you turn visitors into qualified leads.

To make them pay, however, you need to ensure you are not committing any of the common landing page mistakes marketers sometimes make. If you follow the guidance of this infographic from QuickSprout, you should be able to produce landing pages that produce real results in terms of more leads and better conversion rates.

7 Landing Page Defects That Can Kill Your Conversion Rates & How to Fix Them

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Learn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca RatonSPECIAL DISCOUNT NOW AVAILABLE for Legal Marketing Seminars During Mass Tort Med School 2015 in Boca Raton May 6!

You practice the law. But believe me, you don’t want to “practice” law firm marketing — you want it to work!

This is why you’ll want to join me on May 6 at the Boca Raton Beach Club in Boca Raton, FL for two information-packed law firm marketing seminars being held in conjunction with Mass Tort Med School 2015:

Seminar 1: Wednesday, May 6, 9 a.m.:

30 Ways to Improve Your Intake, Increase Your Lead Conversion and Fix Your Follow-Up

Discover how top PI and mass tort firms have implemented proven strategies to improve their intake and systems to fix their follow up. You will discover:

  • The 5 stages of lead conversion
  • Critical metrics every law firm must measure
  • The 3 biggest reasons why your intake team isn’t converting more leads and how to fix it
  • A proven system for doubling your conversion rate
  • How to convert more Internet leads faster
  • Top 10 most common mistakes intake departments make

Seminar 2: Wednesday, May 6, 2 p.m.:

The Secrets to Using Social Media as an Effective Lead Generation Tool 

Social media is a hot topic in legal marketing, yet many attorneys report that “it doesn’t work.” In this eye-opening session you will discover:

  • Top 5 reasons why most social media doesn’t work for attorneys and how to change that
  • How to apply the proven Rainmaker Social Media Blueprint™
  • Top trends in social media and where it’s going so you can be ahead of your competition
  • 10 steps to jumpstart your efforts on LinkedIn and build your referral network
  • How to use the power of Facebook to bypass Google and directly connect with prospects
  • How to leverage your content marketing into your social media platform

Both of these highly effective seminars can be taken separately or as part of Mass Tort Med School 2015.

SPECIAL RAINMAKER DISCOUNT:

Sign up now and pay later. You can receive a special discounted price of just $250 per seminar or both for just $450!  Use the special Rainmaker Institute discount code — RNMKR15 — when you register to get the discount.

If you are attending Mass Tort Med School 2015, these seminars are included in your registration fee .

You are also invited to stick around for cocktails and meet other attorneys from national mass tort law firms on the evening of May 6.

Look forward to seeing you in Boca Raton!

 

The 3 Legal Marketing Tasks You Never Want to Delegate

Posted in Law Firm Management, Law Firm Marketing

The 3 Legal Marketing Tasks You Never Want to DelegateYesterday I wrote about the questions you should ask before you outsource any of your legal marketing. Today, I want to talk about 3 things you should never outsource.

Many attorneys falsely believe they are saving money by handling most or all of their marketing efforts. However, we have found this is actually the most expensive way to do marketing. Think about this—how much do you charge per hour? $200? $300? $400? More? If you charge only $200 per hour for your expertise and it takes you only one hour to research, write and post a 300-400 word article on your blog, then that one blog post “cost” your business $200!

If you do that 30 times every month, which is the best practice according to the latest research, that means you are spending $6,000 per month or $72,000 per year just on blogging! Certainly you can find or hire a full-time writer for less than that. Some business strategy experts would even go further and say it actually cost you twice as much because not only is it taking an hour of your billable time, but that was an hour that you weren’t charging to a client. Either way, that’s a huge expense.

If an attorney came to you and said they are launching a brand new practice area and expected to reach a high level of expertise in that practice area within a few months but were only planning to invest a few hours each week learning about the new practice area, you would probably question either their intellect or their commitment to excellence. Why would you think it’s any different when it comes to marketing your law firm?

It takes years of dedication working with hundreds of different attorneys, running test after test and trying dozens of different marketing techniques with different practice areas to truly become an expert attorney marketer! I would propose that it’s not something you can truly achieve an expertise in by practicing a few hours a week, any more than you can become an expert litigator by reading a John Grisham novel.

That said, there are certain activities that you and only you, as the owner or Managing Partner of your law firm, must do. Here are three important marketing efforts that I never recommend you delegate to someone else:

Building meaningful relationships with your clients. While you can and should have staff members involved in doing the actual work and even managing the client relationship on a daily basis, you cannot abdicate the relationship building responsibility with your key clients.

Meeting potential referral sources. You need to have a systematic approach to setting up introductory meetings with potential referral sources and following up with them after the meeting. You can delegate or outsource both of those activities. However, the actual face-to-face meeting needs to be conducted with a partner in the law firm. You are the face of your business.

Giving a legal seminar to promote your law firm. Presenting to potential clients or referral groups is generally best done by the owner or Managing Partner of the firm. You can have an assistant prepare your slides and handouts, but unless you have another attorney that has a specialized area of expertise or is a significantly better presenter, you should be the person giving the actual talk.

There are many marketing tasks that you can and should delegate or outsource because it’s simply not the best use of your time. But the three listed above are well worth your time because of their potential to deliver a massive ROI.

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5 Sure Fire Ways to Grow Your Law Firm’s Clientele

As the owner or partner of a small law firm you have a lot of responsibilities: finding new clients, handling consultations, doing great work, maintaining a high level of quality control, while running a business.

The best way to consistently grow your practice is to put systems into place that can help you market and grow your law firm without requiring a lot of work on your part.

In this information packed webinar you will discover 5 proven tools for increasing your clientele:

  • The most powerful question you can ask a potential referral source.
  • How to effectively use speaking, seminars, and presentationsto get more leads and land more clients
  • How to utilize LinkedIn to build relationships with targeted referral sources
  • How to proactively stay in touch with current and former clients so you stay at the “top of mind”
  • A proven technique to start getting more repeat business from former clients

Register online now for immediate access to this one-hour webinar at any time.

17 Questions to Ask Before You Outsource Your Law Firm Marketing

Posted in Law Firm Marketing

17 Questions to Ask Before You Outsource Your Law Firm MarketingA growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions.

Very few of the top producing law firms rely on just “word-of-mouth marketing” or “random referrals”, as I refer to it. They actively promote their legal solutions to a specific target market using several best practices. They have either made the commitment to assemble an in-house team, or they work with an established legal marketing firm to implement their law firm marketing.

When it comes to outsourcing some or most of your law firm marketing and business development efforts, here’s a 4-step process we recommend our clients follow:

  1. Identify the marketing strategies and business development tools you want to use.
  2. Analyze your firm’s realistic ability to effectively design and implement the plan.
  3. Select which strategies your firm will handle and which ones you want to outsource.
  4. Interview and select an outsourced legal marketing company who can assist you.

Clearly, there are many other internal steps along the way, but those are the basic four steps involved. In my experience, the most difficult ones for attorneys are the first two.

When working with any outsourced legal marketing company on your business development efforts, here are the questions I recommend you ask to evaluate their services:

  1. Do they specialize in working with attorneys in small to medium-sized law firms?
  2. What is their experience working with attorneys in your specific practice area?
  3. Do they understand the business of law (how the law works)?
  4. What is their knowledge of legal ethics and how attorneys are restricted in how they market their services?
  5. Have they researched how prospects “buy” legal services—both online and offline?
  6. What is their knowledge of your competitors?
  7. How many of your competitors are they currently working with providing the same service they are offering to you?
  8. Is their service geo-exclusive, or are they offering the same services to all your direct competitors?
  9. Do they have the assets to allow you to compete, or are they a one person show?
  10. Is this a “done-for-you” service, or will you or your staff do the heavy lifting?
  11. Are you “leasing” their marketing efforts or is it a “work-for-hire” service? Who owns the end product when you part ways?
  12. Will they be around for the long term? Are they growing or declining?
  13. Who will actually be implementing the service? What are their credentials? Can you speak with them?
  14. What are the processes, procedures, protocols and systems they use when implementing the service?
  15. How do they measure results? How will you know if they are successful? How long will it take before you start to see results?
  16. What are the timeframes to develop and deploy the marketing service?
  17. Can they give you the contact information for several references?

Keep in mind that there are some activities that law firm management should always be involved in, such as developing relationships with referral partners, conducting seminars or presentations to promote your law firm and connecting with your top clients.

The Best Lead Generation Strategy for Lawyers

Posted in Law Firm Marketing

The Best Lead Generation Strategy for Lawyers People use the Internet for one main purpose: to find information. This simple fact is the compelling reason why the best lead generation strategy for law firms is education marketing.

When people have legal problem, research tells us that they turn to the Internet first looking for answers. This is especially true for those with legal problems who want to protect their privacy. No one is going to tell family and friends about their DUI unless they have to. People thinking about divorce want facts about how the process works in their state. Anyone with a criminal complaint probably wants to keep that under wraps as well.

So the Internet becomes a safe place to get answers. It has no judgment.

These potential clients are not necessarily looking to the Internet to hire someone right away. They are still looking for answers. And when they find content that speaks directly to their problem and provides answers they can understand, they are likely to jot down the source of that information.

If that attorney’s website has a free report or how-to guide that addresses their particular problem, they are likely to download it in exchange for providing their email address. Bam. A lead.

Here are four proven elements of a well-crafted free report, how-to guide or other educational giveaway:

Addresses issues that people really care about – Remember, clients may not care about legal precedents, but they are very likely to care about how to save money during a divorce.

Uses layman’s language – If they are being completely honest, most people would tell you they prefer reading USA TODAY to the New York Times. While the NYT is a serious paper for serious people, USA today is interesting at the individual level, and it’s written in an easy-to-read format.

Builds credibility for your law firm – Don’t miss this opportunity to share client quotes or real life results you’ve gained for your clients.

Includes a call to action – By the end of the report, the prospective client should be interested enough to take the next step, whether that is going to your website for more information, or signing up for your newsletter.

Education marketing is one of the most powerful tools at the disposal of lawyers. There is a vast amount of basic information you know that prospects want. And there are a number of tools available for you to disseminate this information to them — free reports, guides, articles, blogs, etc.

This kind of free educational information is a great tool you can use to start building relationships with many people who need your help but aren’t ready to walk in your door. It is not enough simply to offer people a free consultation. Almost every lawyer does that. Take it one step further and give them some great information that will help them think through the issues and challenges they are facing.

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different copyFREE Report: How to Position Yourself as A Specialist, Not a Generalist

If you are taking every piece of legal business that comes your way with no regard for developing a specialization, you are killing your business.

Why?

Being a generalist makes it much harder to get referrals. If you are a generalist, other attorneys who might otherwise send referrals your way see you as a competitor!

When someone has a referral to give, they want to give it to someone who specializes in the kind of problem or situation that the referral needs. You want to specialize because it creates more credibility and more loyalty.

Here’s what you’ll discover when you read this report:

  • 4 ways to position yourself as a specialist
  • Benefits of specializing
  • What to do about cases that don’t fit in your specialty
  • How other attorneys have successfully specialized
  • …And much, much more!

Your free report on How to Position Yourself as A Specialist, Not a Generalist is just one click away!

It’s Official: Mobile Overtakes Desktop as Most Used Digital Platform

Posted in Law Firm Marketing

It’s Official:  Mobile Overtakes Desktop as Most Used Digital PlatformIt’s official! Mobile internet usage has overtaken desktop computer usage as the most used digital platform in the U.S., according to comScore, a global leader in digital media analytics.

In the past four years, consumer usage of a smartphone to access the Internet rose almost 400%. Tablet use soared 1,721% during that time period, and the two combined account for 60% of all time spent on digital devices.

The fastest growing consumer segment for mobile is…are you ready?…those over the age of 55, up from 60% in 2010 to 74% in 2014.

comscore

What this means is that your law firm websites and blogs better be optimized for mobile — not just to reach the prospects they were designed for, but because Google said so!

That’s right. Last month, Google announced that it will be changing its algorithm to use more mobile-friendly factors in its mobile search results on April 21, 2015.  This means if your site is not currently optimized for mobile devices, your page ranking will likely suffer.

To determine if your website is already mobile-friendly — and thus ready for this algorithm update — you can use Google’s mobile-friendly test. Just click on the link, enter your website and the analysis will be performed immediately.

If your website comes up as not mobile-friendly, talk to your website designer/developer about converting it now. It is now clear that those law firm websites that are not optimized for mobile will appear lower in search results beginning April 21.

Your emails also need to be optimized for mobile. If you use Constant Contact, they have a special right now where they will design a custom mobile email template for your firm for just $49. Or you can choose from one of their existing free mobile email templates on their website.

If you use Mail Chimp, the template you design on their site is automatically optimized for mobile. Don’t assume that your email marketing service is optimizing your email campaigns for mobile — check with them to be sure. The success of your legal marketing effort depends on it now more than ever.

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solutions5 Low Cost & No Cost Strategies to Transform Your Law Firm

Have you ever failed to use a business growth strategy because you thought it would be too expensive or time consuming?

Are you ready to learn proven strategies that can significantly increase your referrals?

Are you tired of watching your cash flow stagnate or drop month after month?

Join us for this 60 minute webinar where we will deep dive into 5 low or no cost marketing strategies specifically for attorneys looking to build and maintain a lifestyle law firm.

You will discover simple and effective ways to:

  • Convert more prospects into paying clients
  • Enhance the client experience in order to build loyalty and referral sources
  • Use third party credibility in a way that compels prospects to hire you
  • Drive more website visitors to take action and call you
  • Implement follow up strategies to stay in contact with your prospects until they hire you

Register online now for immediate access to this one-hour webinar.

Tax Day Freebie: How to Develop Zealot Clients From Hello! Webinar

Posted in Law Firm Marketing

Tax Day Freebie:  How to Develop Zealot Clients From Hello! WebinarDeveloping “zealot” clients – those who won’t be pried from your firm for love and money and who are the first to refer your services to others – begins at “hello.”

Now you can learn techniques and strategies to quickly build those important, lasting relationships with clients by watching this free webinar – How to Develop Zealot Clients From Hello – brought to you by Intake Academy™ and The Rainmaker Institute®.

During this free one-hour webinar, you will learn:

  • How to quickly cement your relationship with new prospects
  • How to control calls and advance the intake without being overbearing or pushy
  • How to gain commitment from callers and secure the intake
  • A simple naval tactic from the 1800′s and why it is vital to the success of your intake
  • The truth about compassion fatigue and how it will impact your conversion
  • Simple techniques to improve your tone, voice, inflection and delivery while you’re on the phone with prospective clients
  • A linked sequential process to maximize every inquiry opportunity
  • And much more!

Intake Academy™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front line staff handles legal intakes.  Together, they can teach you more effective intake conversion strategies that will help you dramatically increase your lead conversion rates.

Who should watch?  Intake specialists, receptionists, client liaisons, investigators, attorneys and managing partners who want to learn how to drastically improve conversion through intake.

Register online now for immediate access to this free one-hour webinar at any time. Uncle Sam isn’t handing out any freebies today, but we are!

New Benchmark Data on How Often Companies Should Blog

Posted in Law Firm Marketing

New Benchmark Data on How Often Companies Should BlogWhen it comes to blogging for your law firm, are you wondering whether it’s quality or quantity that matters most?  The answer is:  both.

Obviously you want to publish high quality blogs that will educate and inform your readers.  It’s a reflection of who you are and how you practice, and so quality should really be a given.

But you’re really busy, so you may justify posting only a couple of times a month by thinking that quality is more important than quantity.  New benchmark data from inbound marketing firm HubSpot says otherwise.

Last week, HubSpot released a study of blog data it pulled from more than 13,500 of its customers to analyze how the number of blogs companies post each month affect traffic and lead generation.

Here is an overview of those findings:

Companies that post more than 16 blogs per month receive almost 3.5x more traffic than those that publish less than four times per month.

B2B firms that publish more than 11 times per month had approximately 3x the traffic than those that only publish once a month.

Companies that publish more than 16 times per month received approximately 4.5x more leads than those that publish fewer than four blogs per month.

B2C firms that publish more than 11 times per month had more than 4x as many leads as those that blog only 4-5 times per month.

B2B firms that publish more than 11 times per month had approximately 1.75x as many leads as those that blog less than three times per month.

Overall, companies that have more than 400 blogs total on their site get about 2x as much traffic as those that have less than 400 posts on their site.

Overall, companies that have more than 400 blogs total on their site get more than 3x as many leads as those that have less than 100 posts on their site.

Clearly, the HubSpot data indicates companies that blog often receive significantly more traffic to their websites and generate more leads than those that merely dabble.

What is even more interesting about this data is that it indicates the biggest beneficiaries of blogging are smaller firms — those with less than 25 employees. Smaller firms that blog more than 11 times per month generate 2.5 times as many leads as companies that blog less frequently. When it comes to inbound traffic from blogs, smaller firms that publish more than 11 blogs/mo. average more than 3x more traffic than those that publish less frequently.

Bottom line: blogging is great for your bottom line.

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cash flow signFree On-Demand Webinar: 6 Key Numbers Every Attorney Must Know

There are 6 financial numbers every lawyer running and growing a business needs to understand and review every month. Unfortunately, many attorneys don’t have the systems in place to obtain these numbers or they don’t know which numbers are the most critical to their business.

If you don’t know your numbers you cannot build a financially successful law firm! This webinar will provide you with the tools you need to accurately gauge the financial stability and health of your business.

In this information-packed webinar you will discover:

  • The 6 key financial numbers you need to track
  • How to determine your cash flow position so you can plan for future growth
  • Core components of a solid chart of accounts
  • The true cost of Accounts Receivables and how to collect more of them
  • How to set up and live by a monthly business budget
  • What a budget variance report is and why you need one
  • The importance of your balance sheet and how to create one

Register online now to access the free one-hour webinar on the 6 Key Numbers Every Attorney Must Know.

The Top 10 Deadly Social Media Mistakes Lawyers Make

Posted in Law Firm Marketing

The Top 10 Deadly Social Media Mistakes Lawyers Make I know that lawyers are busy people, and one of the great frustrations I hear about every day from attorneys that attend our Rainmaker Retreat law firm marketing boot camp is how difficult it is to keep up with the rapidly changing technology and new opportunities.

The fact is, social media is like any other marketing tool and if you don’t use it right — by developing and executing a plan and following up — it is not going to work.

If you’re just out there winging it when it comes to social media, you may be making one or more of what I call the Top 10 Deadly Social Media Mistakes Lawyers Make:

  1. No clear objectives and specific goals.
  2. Too short of a time frame — social media is a long-term play of building relationships, not a “get rich quick” scheme.
  3. No budget allocated — most social networks are free, but you either have to do it yourself or you have to pay someone else to do it for you.
  4. No responsibility or accountability – not assigning social media marketing responsibilities to specific individuals and holding them accountable for results.
  5. No tracking of results.
  6. No blueprint of what works and what doesn’t so you waste time on strategies and tactics that don’t pay off for you.
  7. Only using one social media network — most attorneys prefer the business focus of LinkedIn, but more consumers are on Facebook and Twitter. Don’t try to just use one — you need to experiment with all of them to see where you get the best ROI.
  8. Not using social media to build your database –contacts are leads, and social media provides some great ways to build your contact list by pushing out calls-to-action to download a free report, attend a free webinar, etc.
  9. Not taking your social media contacts “offline” – the fortune is in the follow-up!
  10. Outsourcing your social media marketing to an individual or firm that doesn’t have experience working with attorneys – it is important for lawyers who outsource their social media programs to ensure those executing the programs understand and abide by the rules and regulations attorneys must adhere to in their marketing.

The bottom line with social media is that – like most things in life – what you get out of it is directly related to the effort you put into it.

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Learn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca RatonLearn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca Raton

You practice the law. But believe me, you don’t want to “practice” law firm marketing — you want it to work!

This is why you’ll want to join me on May 6 at the Boca Raton Beach Club in Boca Raton, FL for two information-packed law firm marketing seminars being held in conjunction with Mass Tort Med School 2015:

Seminar 1: Wednesday, May 6, 9 a.m.:

30 Ways to Improve Your Intake, Increase Your Lead Conversion and Fix Your Follow-Up

Discover how top PI and mass tort firms have implemented proven strategies to improve their intake and systems to fix their follow up. You will discover:

  • The 5 stages of lead conversion
  • Critical metrics every law firm must measure
  • The 3 biggest reasons why your intake team isn’t converting more leads and how to fix it
  • A proven system for doubling your conversion rate
  • How to convert more Internet leads faster
  • Top 10 most common mistakes intake departments make

Seminar 2: Wednesday, May 6, 2 p.m.:

The Secrets to Using Social Media as an Effective Lead Generation Tool 

Social media is a hot topic in legal marketing, yet many attorneys report that “it doesn’t work.” In this eye-opening session you will discover:

  • Top 5 reasons why most social media doesn’t work for attorneys and how to change that
  • How to apply the proven Rainmaker Social Media Blueprint™
  • Top trends in social media and where it’s going so you can be ahead of your competition
  • 10 steps to jumpstart your efforts on LinkedIn and build your referral network
  • How to use the power of Facebook to bypass Google and directly connect with prospects
  • How to leverage your content marketing into your social media platform

Both of these highly effective seminars can be taken separately or as part of Mass Tort Med School 2015. Sign up now and pay later. Regular price is $475 per seminar or you can attend both for just $575!

If you are attending Mass Tort Med School 2015, the price is $250 per seminar.

You are also invited to stick around for cocktails and meet other attorneys from national mass tort law firms on the evening of May 6.

Look forward to seeing you in Boca Raton!