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Law firm marketing and business development strategies

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17 Questions to Ask Before You Outsource Your Law Firm Marketing

Posted in Law Firm Marketing

17 Questions to Ask Before You Outsource Your Law Firm MarketingA growing number of law firms are finally recognizing what non-legal companies have known for decades: to build a financially successful business, you must focus on your core competencies and either delegate or outsource the rest of your business functions.

Very few of the top producing law firms rely on just “word-of-mouth marketing” or “random referrals”, as I refer to it. They actively promote their legal solutions to a specific target market using several best practices. They have either made the commitment to assemble an in-house team, or they work with an established legal marketing firm to implement their law firm marketing.

When it comes to outsourcing some or most of your law firm marketing and business development efforts, here’s a 4-step process we recommend our clients follow:

  1. Identify the marketing strategies and business development tools you want to use.
  2. Analyze your firm’s realistic ability to effectively design and implement the plan.
  3. Select which strategies your firm will handle and which ones you want to outsource.
  4. Interview and select an outsourced legal marketing company who can assist you.

Clearly, there are many other internal steps along the way, but those are the basic four steps involved. In my experience, the most difficult ones for attorneys are the first two.

When working with any outsourced legal marketing company on your business development efforts, here are the questions I recommend you ask to evaluate their services:

  1. Do they specialize in working with attorneys in small to medium-sized law firms?
  2. What is their experience working with attorneys in your specific practice area?
  3. Do they understand the business of law (how the law works)?
  4. What is their knowledge of legal ethics and how attorneys are restricted in how they market their services?
  5. Have they researched how prospects “buy” legal services—both online and offline?
  6. What is their knowledge of your competitors?
  7. How many of your competitors are they currently working with providing the same service they are offering to you?
  8. Is their service geo-exclusive, or are they offering the same services to all your direct competitors?
  9. Do they have the assets to allow you to compete, or are they a one person show?
  10. Is this a “done-for-you” service, or will you or your staff do the heavy lifting?
  11. Are you “leasing” their marketing efforts or is it a “work-for-hire” service? Who owns the end product when you part ways?
  12. Will they be around for the long term? Are they growing or declining?
  13. Who will actually be implementing the service? What are their credentials? Can you speak with them?
  14. What are the processes, procedures, protocols and systems they use when implementing the service?
  15. How do they measure results? How will you know if they are successful? How long will it take before you start to see results?
  16. What are the timeframes to develop and deploy the marketing service?
  17. Can they give you the contact information for several references?

Keep in mind that there are some activities that law firm management should always be involved in, such as developing relationships with referral partners, conducting seminars or presentations to promote your law firm and connecting with your top clients.

The Best Lead Generation Strategy for Lawyers

Posted in Law Firm Marketing

The Best Lead Generation Strategy for Lawyers People use the Internet for one main purpose: to find information. This simple fact is the compelling reason why the best lead generation strategy for law firms is education marketing.

When people have legal problem, research tells us that they turn to the Internet first looking for answers. This is especially true for those with legal problems who want to protect their privacy. No one is going to tell family and friends about their DUI unless they have to. People thinking about divorce want facts about how the process works in their state. Anyone with a criminal complaint probably wants to keep that under wraps as well.

So the Internet becomes a safe place to get answers. It has no judgment.

These potential clients are not necessarily looking to the Internet to hire someone right away. They are still looking for answers. And when they find content that speaks directly to their problem and provides answers they can understand, they are likely to jot down the source of that information.

If that attorney’s website has a free report or how-to guide that addresses their particular problem, they are likely to download it in exchange for providing their email address. Bam. A lead.

Here are four proven elements of a well-crafted free report, how-to guide or other educational giveaway:

Addresses issues that people really care about – Remember, clients may not care about legal precedents, but they are very likely to care about how to save money during a divorce.

Uses layman’s language – If they are being completely honest, most people would tell you they prefer reading USA TODAY to the New York Times. While the NYT is a serious paper for serious people, USA today is interesting at the individual level, and it’s written in an easy-to-read format.

Builds credibility for your law firm – Don’t miss this opportunity to share client quotes or real life results you’ve gained for your clients.

Includes a call to action – By the end of the report, the prospective client should be interested enough to take the next step, whether that is going to your website for more information, or signing up for your newsletter.

Education marketing is one of the most powerful tools at the disposal of lawyers. There is a vast amount of basic information you know that prospects want. And there are a number of tools available for you to disseminate this information to them — free reports, guides, articles, blogs, etc.

This kind of free educational information is a great tool you can use to start building relationships with many people who need your help but aren’t ready to walk in your door. It is not enough simply to offer people a free consultation. Almost every lawyer does that. Take it one step further and give them some great information that will help them think through the issues and challenges they are facing.

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different copyFREE Report: How to Position Yourself as A Specialist, Not a Generalist

If you are taking every piece of legal business that comes your way with no regard for developing a specialization, you are killing your business.

Why?

Being a generalist makes it much harder to get referrals. If you are a generalist, other attorneys who might otherwise send referrals your way see you as a competitor!

When someone has a referral to give, they want to give it to someone who specializes in the kind of problem or situation that the referral needs. You want to specialize because it creates more credibility and more loyalty.

Here’s what you’ll discover when you read this report:

  • 4 ways to position yourself as a specialist
  • Benefits of specializing
  • What to do about cases that don’t fit in your specialty
  • How other attorneys have successfully specialized
  • …And much, much more!

Your free report on How to Position Yourself as A Specialist, Not a Generalist is just one click away!

It’s Official: Mobile Overtakes Desktop as Most Used Digital Platform

Posted in Law Firm Marketing

It’s Official:  Mobile Overtakes Desktop as Most Used Digital PlatformIt’s official! Mobile internet usage has overtaken desktop computer usage as the most used digital platform in the U.S., according to comScore, a global leader in digital media analytics.

In the past four years, consumer usage of a smartphone to access the Internet rose almost 400%. Tablet use soared 1,721% during that time period, and the two combined account for 60% of all time spent on digital devices.

The fastest growing consumer segment for mobile is…are you ready?…those over the age of 55, up from 60% in 2010 to 74% in 2014.

comscore

What this means is that your law firm websites and blogs better be optimized for mobile — not just to reach the prospects they were designed for, but because Google said so!

That’s right. Last month, Google announced that it will be changing its algorithm to use more mobile-friendly factors in its mobile search results on April 21, 2015.  This means if your site is not currently optimized for mobile devices, your page ranking will likely suffer.

To determine if your website is already mobile-friendly — and thus ready for this algorithm update — you can use Google’s mobile-friendly test. Just click on the link, enter your website and the analysis will be performed immediately.

If your website comes up as not mobile-friendly, talk to your website designer/developer about converting it now. It is now clear that those law firm websites that are not optimized for mobile will appear lower in search results beginning April 21.

Your emails also need to be optimized for mobile. If you use Constant Contact, they have a special right now where they will design a custom mobile email template for your firm for just $49. Or you can choose from one of their existing free mobile email templates on their website.

If you use Mail Chimp, the template you design on their site is automatically optimized for mobile. Don’t assume that your email marketing service is optimizing your email campaigns for mobile — check with them to be sure. The success of your legal marketing effort depends on it now more than ever.

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solutions5 Low Cost & No Cost Strategies to Transform Your Law Firm

Have you ever failed to use a business growth strategy because you thought it would be too expensive or time consuming?

Are you ready to learn proven strategies that can significantly increase your referrals?

Are you tired of watching your cash flow stagnate or drop month after month?

Join us for this 60 minute webinar where we will deep dive into 5 low or no cost marketing strategies specifically for attorneys looking to build and maintain a lifestyle law firm.

You will discover simple and effective ways to:

  • Convert more prospects into paying clients
  • Enhance the client experience in order to build loyalty and referral sources
  • Use third party credibility in a way that compels prospects to hire you
  • Drive more website visitors to take action and call you
  • Implement follow up strategies to stay in contact with your prospects until they hire you

Register online now for immediate access to this one-hour webinar.

Tax Day Freebie: How to Develop Zealot Clients From Hello! Webinar

Posted in Law Firm Marketing

Tax Day Freebie:  How to Develop Zealot Clients From Hello! WebinarDeveloping “zealot” clients – those who won’t be pried from your firm for love and money and who are the first to refer your services to others – begins at “hello.”

Now you can learn techniques and strategies to quickly build those important, lasting relationships with clients by watching this free webinar – How to Develop Zealot Clients From Hello – brought to you by Intake Academy™ and The Rainmaker Institute®.

During this free one-hour webinar, you will learn:

  • How to quickly cement your relationship with new prospects
  • How to control calls and advance the intake without being overbearing or pushy
  • How to gain commitment from callers and secure the intake
  • A simple naval tactic from the 1800′s and why it is vital to the success of your intake
  • The truth about compassion fatigue and how it will impact your conversion
  • Simple techniques to improve your tone, voice, inflection and delivery while you’re on the phone with prospective clients
  • A linked sequential process to maximize every inquiry opportunity
  • And much more!

Intake Academy™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front line staff handles legal intakes.  Together, they can teach you more effective intake conversion strategies that will help you dramatically increase your lead conversion rates.

Who should watch?  Intake specialists, receptionists, client liaisons, investigators, attorneys and managing partners who want to learn how to drastically improve conversion through intake.

Register online now for immediate access to this free one-hour webinar at any time. Uncle Sam isn’t handing out any freebies today, but we are!

New Benchmark Data on How Often Companies Should Blog

Posted in Law Firm Marketing

New Benchmark Data on How Often Companies Should BlogWhen it comes to blogging for your law firm, are you wondering whether it’s quality or quantity that matters most?  The answer is:  both.

Obviously you want to publish high quality blogs that will educate and inform your readers.  It’s a reflection of who you are and how you practice, and so quality should really be a given.

But you’re really busy, so you may justify posting only a couple of times a month by thinking that quality is more important than quantity.  New benchmark data from inbound marketing firm HubSpot says otherwise.

Last week, HubSpot released a study of blog data it pulled from more than 13,500 of its customers to analyze how the number of blogs companies post each month affect traffic and lead generation.

Here is an overview of those findings:

Companies that post more than 16 blogs per month receive almost 3.5x more traffic than those that publish less than four times per month.

B2B firms that publish more than 11 times per month had approximately 3x the traffic than those that only publish once a month.

Companies that publish more than 16 times per month received approximately 4.5x more leads than those that publish fewer than four blogs per month.

B2C firms that publish more than 11 times per month had more than 4x as many leads as those that blog only 4-5 times per month.

B2B firms that publish more than 11 times per month had approximately 1.75x as many leads as those that blog less than three times per month.

Overall, companies that have more than 400 blogs total on their site get about 2x as much traffic as those that have less than 400 posts on their site.

Overall, companies that have more than 400 blogs total on their site get more than 3x as many leads as those that have less than 100 posts on their site.

Clearly, the HubSpot data indicates companies that blog often receive significantly more traffic to their websites and generate more leads than those that merely dabble.

What is even more interesting about this data is that it indicates the biggest beneficiaries of blogging are smaller firms — those with less than 25 employees. Smaller firms that blog more than 11 times per month generate 2.5 times as many leads as companies that blog less frequently. When it comes to inbound traffic from blogs, smaller firms that publish more than 11 blogs/mo. average more than 3x more traffic than those that publish less frequently.

Bottom line: blogging is great for your bottom line.

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cash flow signFree On-Demand Webinar: 6 Key Numbers Every Attorney Must Know

There are 6 financial numbers every lawyer running and growing a business needs to understand and review every month. Unfortunately, many attorneys don’t have the systems in place to obtain these numbers or they don’t know which numbers are the most critical to their business.

If you don’t know your numbers you cannot build a financially successful law firm! This webinar will provide you with the tools you need to accurately gauge the financial stability and health of your business.

In this information-packed webinar you will discover:

  • The 6 key financial numbers you need to track
  • How to determine your cash flow position so you can plan for future growth
  • Core components of a solid chart of accounts
  • The true cost of Accounts Receivables and how to collect more of them
  • How to set up and live by a monthly business budget
  • What a budget variance report is and why you need one
  • The importance of your balance sheet and how to create one

Register online now to access the free one-hour webinar on the 6 Key Numbers Every Attorney Must Know.

The Top 10 Deadly Social Media Mistakes Lawyers Make

Posted in Law Firm Marketing

The Top 10 Deadly Social Media Mistakes Lawyers Make I know that lawyers are busy people, and one of the great frustrations I hear about every day from attorneys that attend our Rainmaker Retreat law firm marketing boot camp is how difficult it is to keep up with the rapidly changing technology and new opportunities.

The fact is, social media is like any other marketing tool and if you don’t use it right — by developing and executing a plan and following up — it is not going to work.

If you’re just out there winging it when it comes to social media, you may be making one or more of what I call the Top 10 Deadly Social Media Mistakes Lawyers Make:

  1. No clear objectives and specific goals.
  2. Too short of a time frame — social media is a long-term play of building relationships, not a “get rich quick” scheme.
  3. No budget allocated — most social networks are free, but you either have to do it yourself or you have to pay someone else to do it for you.
  4. No responsibility or accountability – not assigning social media marketing responsibilities to specific individuals and holding them accountable for results.
  5. No tracking of results.
  6. No blueprint of what works and what doesn’t so you waste time on strategies and tactics that don’t pay off for you.
  7. Only using one social media network — most attorneys prefer the business focus of LinkedIn, but more consumers are on Facebook and Twitter. Don’t try to just use one — you need to experiment with all of them to see where you get the best ROI.
  8. Not using social media to build your database –contacts are leads, and social media provides some great ways to build your contact list by pushing out calls-to-action to download a free report, attend a free webinar, etc.
  9. Not taking your social media contacts “offline” – the fortune is in the follow-up!
  10. Outsourcing your social media marketing to an individual or firm that doesn’t have experience working with attorneys – it is important for lawyers who outsource their social media programs to ensure those executing the programs understand and abide by the rules and regulations attorneys must adhere to in their marketing.

The bottom line with social media is that – like most things in life – what you get out of it is directly related to the effort you put into it.

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Learn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca RatonLearn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca Raton

You practice the law. But believe me, you don’t want to “practice” law firm marketing — you want it to work!

This is why you’ll want to join me on May 6 at the Boca Raton Beach Club in Boca Raton, FL for two information-packed law firm marketing seminars being held in conjunction with Mass Tort Med School 2015:

Seminar 1: Wednesday, May 6, 9 a.m.:

30 Ways to Improve Your Intake, Increase Your Lead Conversion and Fix Your Follow-Up

Discover how top PI and mass tort firms have implemented proven strategies to improve their intake and systems to fix their follow up. You will discover:

  • The 5 stages of lead conversion
  • Critical metrics every law firm must measure
  • The 3 biggest reasons why your intake team isn’t converting more leads and how to fix it
  • A proven system for doubling your conversion rate
  • How to convert more Internet leads faster
  • Top 10 most common mistakes intake departments make

Seminar 2: Wednesday, May 6, 2 p.m.:

The Secrets to Using Social Media as an Effective Lead Generation Tool 

Social media is a hot topic in legal marketing, yet many attorneys report that “it doesn’t work.” In this eye-opening session you will discover:

  • Top 5 reasons why most social media doesn’t work for attorneys and how to change that
  • How to apply the proven Rainmaker Social Media Blueprint™
  • Top trends in social media and where it’s going so you can be ahead of your competition
  • 10 steps to jumpstart your efforts on LinkedIn and build your referral network
  • How to use the power of Facebook to bypass Google and directly connect with prospects
  • How to leverage your content marketing into your social media platform

Both of these highly effective seminars can be taken separately or as part of Mass Tort Med School 2015. Sign up now and pay later. Regular price is $475 per seminar or you can attend both for just $575!

If you are attending Mass Tort Med School 2015, the price is $250 per seminar.

You are also invited to stick around for cocktails and meet other attorneys from national mass tort law firms on the evening of May 6.

Look forward to seeing you in Boca Raton!

How to Create a Legendary Customer Service Culture for Your Law Firm

Posted in Law Firm Management, Law Firm Marketing

How to Create a Legendary Customer Service Culture for Your Law FirmOne of the best ways to differentiate your law firm from your competitors is to micromanage the client experience.

Think about the best customer service you have ever experienced. Most likely you paid more for it, but the way you were treated left no doubt in your mind that you were getting a true value for your money.

There are four keys to micromanaging the client experience:

Analyze every impact point. Impact points are every way a client comes into contact with your firm, from the first phone call to the final invoice and exit interview.

Develop standards, protocols and systems. You need to train your people on exactly how you want the phone answered, what the answers are to frequently asked questions, the process for signing up a client, and so on. Every part of the intake process needs to be standardized.

Train your people to work the system. Train, test and retest your people on your system. Provide public reinforcement by praising them when they go above and beyond. Get rid of the people who don’t follow your system. Without a system, you cannot scale your law firm!

Focus on the client’s experience of your law firm. Here’s a checklist for creating a unique and powerful experience for clients by treating them like VIPs (without spending a lot of money):

  1. Greet client/prospect by name when they walk into the office
  2. Have a relaxing, non-legal looking lobby
  3. Offer a beverage from a menu of drinks
  4. Conference room reserved with their name on it
  5. 5 minute wait rule in the lobby
  6. Staff acknowledgment and greeting
  7. No forms to fill out at the initial consultation
  8. Provide a bottle of water for the road
  9. Validate/pay for their parking
  10. Communication immediately after the initial consultation
  11. Regular email follow-up after they become a client
  12. Educational emails about the legal process for the first 90 days after they become a client
  13. Scheduled phone calls by paralegals to update the client about their case
  14. Monthly educational and informational e-newsletters
  15. Exit interviews with every client at the end of their matter

Too often, micromanagement is seen as a bad thing – but that is not the case when it comes to ensuring your clients have the best possible experience with your firm.   You not only want them to return and refer, you want the word on your good reputation to be spread. This can only be accomplished by paying very close and careful attention to managing the experience your clients have with your firm.

This is so important for law firms that we spend several hours on this topic at every Rainmaker Retreat. If you’d like to learn more about how to create a legendary customer service culture for your firm, then I invite you to attend one of our upcoming sessions:

April 17-18, 2015 — Los Angeles, CA

May 1-2, 2015 — Las Vegas, NV

July 17-18, 2015 — Atlanta, GA

You can register online right now or visit RainmakerRetreat.com for more information.

 

The 5 Types of Posts That Get the Most Social Media Shares

Posted in Law Firm Marketing

The 5 Types of Posts That Get the Most Social Media SharesOne of the goals of participating on social media is to spread your influence beyond the circle of people who already know you. This occurs when your posts are interesting enough to share. Your inner circle shares a post with their circle, who then may pass it on to their circle…and so it goes. Enough people share, and pretty soon you’ve gone viral. In a good way.

So it stands to reason that you would be interested in data that shows what types of posts typically enjoy the most social shares. Thanks to our friends at the BufferSocial blog, we are now in the know.

Based on research of more than 220,000 articles over six months performed by Fractl and Buzzstream, these are the five types of posts that get the most social media shares:

How-to: These types of posts are perfect for attorneys since they pose a problem, offer a solution and detail the steps in-between.   For example, How to Create an Estate Plan for Your Blended Family or How to Document Your Car Accident.

Lists: Lists are very popular on social media because they’re easy to scan and, frankly, humans just seem to like lists! Examples: Top 5 Ways to Beat That DUI Rap or Top 10 Reasons You Need a Lawyer for Your Startup.

What: Many of these focus on a particular topic and sometimes make comparisons. Example: What Attorneys Used to Know About Social Media and What They Know Now or What the New Florida Spousal Support Law Means for Women.

Why: The “why” post gives people your reasoning for reaching a particular conclusion on a chosen topic. Examples: Why You Should Talk to a Real Estate Attorney Before You Buy or Sell Your House or Why You Need to Review Your Estate Plan Every 2-3 Years.

Video: Nothing works better than video to illustrate a point or legal concept, and to give people a feel for what it would be like to do business with you. Even videos that have nothing to do with your area of practice but just evoke a pleasant emotion are worthy of sharing on social media.

The next time you’re stuck for what to post on social media, consult this list and I’ll bet a few ideas will come to mind.

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blog on keyboardFREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. Inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:

  • Companies that blog 15+ times per month get five times more traffic than firms with no blog.
  • B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.
  • Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.

Here’s what you’ll discover when you read this report:

  • 7 ways that blogging can help your law practice
  • How to create your blog strategy
  • 10 ways to build an audience for your blog
  • 4 sources of information for writing blog posts
  • And much more!

Click now for your FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader.

 

Plaintiff Attorneys: Learn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca Raton

Posted in Law Firm Marketing

You practice the law. But believe me, you don’t want to “practice” law firm marketing — you want it to work!

This is why you’ll want to join me on May 6 at the Boca Raton Beach Club in Boca Raton, FL for two information-packed law firm marketing seminars being held in conjunction with Mass Tort Med School 2015:

Plaintiff Attorneys: Learn Proven Lead Conversion & Social Media Lead Generation Strategies at May 6 Law Firm Marketing Seminars in Boca RatonSeminar 1: Wednesday, May 6, 9 a.m.:

30 Ways to Improve Your Intake, Increase Your Lead Conversion and Fix Your Follow-Up

Discover how top PI and mass tort firms have implemented proven strategies to improve their intake and systems to fix their follow up. You will discover:

  • The 5 stages of lead conversion
  • Critical metrics every law firm must measure
  • The 3 biggest reasons why your intake team isn’t converting more leads and how to fix it
  • A proven system for doubling your conversion rate
  • How to convert more Internet leads faster
  • Top 10 most common mistakes intake departments make

Seminar 2: Wednesday, May 6, 2 p.m.:

The Secrets to Using Social Media as an Effective Lead Generation Tool 

Social media is a hot topic in legal marketing, yet many attorneys report that “it doesn’t work.” In this eye-opening session you will discover:

  • Top 5 reasons why most social media doesn’t work for attorneys and how to change that
  • How to apply the proven Rainmaker Social Media Blueprint™
  • Top trends in social media and where it’s going so you can be ahead of your competition
  • 10 steps to jumpstart your efforts on LinkedIn and build your referral network
  • How to use the power of Facebook to bypass Google and directly connect with prospects
  • How to leverage your content marketing into your social media platform

Tom Hagy, Managing Director of HB Litigation Conferences, had this to say about these seminars:

“Firms of all sizes grapple with 21st century marketing techniques, but smaller or specialized firms face a particular challenge because most do not have access to the necessary expertise. Busy practicing law and managing their existing client list, they know they are missing opportunities to grow their practices. We turned to Stephen Fairley to give firms a roadmap for taking advantage of the powerful new marketing techniques available to today’s law firms. We can think of no one with Stephen’s level of expertise and proven track record in this field. Attendees are in for a treat.”

Both of these highly effective seminars can be taken separately or as part of Mass Tort Med School 2015.

Sign up now and pay later. Regular price is just $475 per seminar or both for $760   $575 if you register by next Friday, April 10!

If you are attending Mass Tort Med School 2015, the price is $250 per seminar.

You are also invited to stick around for cocktails and meet other attorneys from national mass tort law firms on the evening of May 6.

Look forward to seeing you in Boca Raton!

How Americans are Consuming Digital Media Today

Posted in Law Firm Marketing

Digital research firm comScore is just out with their 2015 U.S. Digital Future in Focus report, which details how Americans are currently interacting with technology and consumed media. Here is an overview of the findings that can help inform your law firm marketing efforts:

Multi-Platform

Over the past four years, digital media consumption has grown 394% on smartphones and 1,721% on tablets. However, the desktop is not dead — its usage has grown 37% over the same time period. What this says is that Americans are expanding their use of ALL devices, engaging with multiple screens throughout the day.

How Americans are Consuming Digital Media Today

Mobile

At the end of 2014, U.S. smartphone penetration was at 75% and has been growing at a rate of 16% annually. Apple and Android share 95% of that market.

Social Media

Facebook remains the 800 lb. gorilla with an 81% reach of the total digital population. Time spent on Facebook is 18x more than any other social network. Google+ has a 38% reach, LinkedIn is at 37% and Twitter at 36%. Here is the demographic breakdown of who is spending time on the top social sites, by age group:

social

Video

While mobile video viewing is on the rise, desktop viewing is still #1. Nearly 7 of 8 Americans watch online video, and more than half of those watch every day. YouTube remains the #1 destination and video platform with the most engagement.

video

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different copyFREE Report: How to Position Yourself as A Specialist, Not a Generalist

If you are taking every piece of legal business that comes your way with no regard for developing a specialization, you are killing your business.

Why?

Being a generalist makes it much harder to get referrals. If you are a generalist, other attorneys who might otherwise send referrals your way see you as a competitor!

When someone has a referral to give, they want to give it to someone who specializes in the kind of problem or situation that the referral needs. You want to specialize because it creates more credibility and more loyalty.

Here’s what you’ll discover when you read this report:

  • 4 ways to position yourself as a specialist
  • Benefits of specializing
  • What to do about cases that don’t fit in your specialty
  • How other attorneys have successfully specialized
  • …And much, much more!

Your free report on How to Position Yourself as A Specialist, Not a Generalist is just one click away!