One of the goals of participating on social media is to spread your influence beyond the circle of people who already know you. This occurs when your posts are interesting enough to share. Your inner circle shares a post with their circle, who then may pass it on to their circle…and so it goes. Enough people share, and pretty soon you’ve gone viral. In a good way.
So it stands to reason that you would be interested in data that shows what types of posts typically enjoy the most social shares. And now we know, thanks to research of more than 220,000 articles over six months performed in 2015 by Fractl and Buzzstream. Their findings detail the five types of posts that get the most social media shares:
How-to: These types of posts are perfect for attorneys since they pose a problem, offer a solution and detail the steps in-between. For example, How to Create an Estate Plan for Your Blended Family or How to Document Your Car Accident.
Lists: Lists are very popular on social media because they’re easy to scan and, frankly, humans just seem to like lists! Examples: Top 5 Ways to Beat That DUI Rap or Top 10 Reasons You Need a Lawyer for Your Startup.
What: Many of these focus on a particular topic and sometimes make comparisons. Example: What Attorneys Used to Know About Social Media and What They Know Now or What the New Florida Spousal Support Law Means for Women.
Why: The “why” post gives people your reasoning for reaching a particular conclusion on a chosen topic. Examples: Why You Should Talk to a Real Estate Attorney Before You Buy or Sell Your House or Why You Need to Review Your Estate Plan Every 2-3 Years.
Video: Nothing works better than video to illustrate a point or legal concept, and to give people a feel for what it would be like to do business with you. Even videos that have nothing to do with your area of practice but just evoke a pleasant emotion are worthy of sharing on social media.
The next time you’re stuck for what to post on social media, consult this list and I’ll bet a few ideas will come to mind.
LinkedIn may be the most powerful social media tool for lawyers and litigators!
In my new FREE report —10 Steps to Jumpstart Your LinkedIn Presence & Get More Referrals Fast — I’m going to show you how you can leverage LinkedIn to generate more and better referrals while connecting with clients in 10 simple steps.
What this free report has to offer:
- Strategy: The exact strategy attorneys are using to get referrals from LinkedIn
- SEO: How to optimize your profile for Google and other search engines
- Avoid Common Mistakes: The biggest mistakes lawyers make and how to avoid them
- Increase Profile Views: How participating in one feature can increase your profile views by 400%
- Improve Profile Content: What to include and leave off your profile
- Referral Sources: Where to find the best referral sources on LinkedIn
The ABA estimates over 90% of attorneys already have a profile on LinkedIn, but most of them have no idea of how to tap into the full potential of this powerful platform. To ignore it is the proverbial equivalent of sticking your head in the sand.
Learning how to use LinkedIn to your biggest advantage can take a lot of time and effort, but in this free report I’m going to cut to the chase and give you the exact steps you need to follow to tap into the vast resources on LinkedIn.
Whether you’re new to LinkedIn or you’ve been on it for years, I’m going to share with you the “paint-by-the-numbers” approach I’ve taught to thousands of attorneys who paid thousands of dollars to learn!
Download your FREE report now on the 10 Steps to Jumpstart Your LinkedIn Presence & Get More Referrals Fast.
I also invite you to connect with me on LinkedIn at: http://rainmaker.mylinkinvitation.com. Want immediate help launching a referral marketing campaign on LinkedIn? Call 888-588-5891.