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Law firm marketing and business development strategies

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Kicking Yourself for Missing Our Webinar on How to Get Great Google Rankings in 2017? Get It On-Demand Now!

Posted in SEO for law firms

Kicking Yourself for Missing Our Webinar on How to Get Great Google Rankings in 2017? Get It On-Demand Now!If you are kicking yourself because you missed our webinar this past Wednesday on How to Get Great Google Rankings in 2017, you can stop now.

This webinar is now available to you free and on-demand. A click of your mouse will take you to the page to enter your info so we can email you a link.

The online training video is conducted by Michael Veinbergs, CEO of Local Marketing Geeks. Michael is an online marketing expert, a well known speaker and the owner of one of the premier online marketing agencies in the country focused on helping attorneys build their practice. He gives a masterful presentation on getting to the top of Google and it is well worth your time investment to watch it.

Some of the things Michael covers in the webinar include:

  • What it REALLY takes in 2017 to pull traffic in from Google  
  • 5 ways to get your firm’s website to the top of the organic search results 
  • The 3-step blueprint to online lead generation success  
  • The 7 secrets to converting website browsers into buyers, including 1 tip that can increase conversion on your site by 35-40%virtually overnight
  • How to get the most out of your SEO providerand how to know when it’s time to fire them

Get the How to Get Great Google Rankings in 2017 online training video now for free by clicking on the link.

And while you’re at it, if you have some extra time over the holiday weekend and want to improve your practice, check out my recent post on Law Firm Marketing Video Library: 10 Hours That Will Transform Your Legal Practice. It has links to 10 on-demand videos that cover law firm marketing and management topics like finding the best talent for your firm, law firm finance, social media marketing, legal video, lead conversion tips and more.

Have a safe and happy Memorial Day Weekend!

How to Avoid Inadvertently Breaking the Law When Marketing Your Law Firm Online

Posted in Internet Marketing for Lawyers, Law Firm Marketing

How to Avoid Inadvertently Breaking the Law When Marketing Your Law Firm OnlineThe last thing your law firm wants to do when conducting marketing activities online is to inadvertently break the law. Not only would it be embarrassing, it can also result in some pretty unpleasant consequences like sanctions and monetary fines.

Beyond knowing your state bar and ABA regulations governing attorney advertising online, you also need to be aware of federal laws pertaining to three key legal areas when doing business online:

Data collection and privacy.

To be able to market to consumers online, you must first collect their contact information. The methods you use to collect this information need to comply with current data collection and privacy laws.

Your first step should be to have a Privacy Policy posted on your website and then require visitors to your site to agree to it when you are collecting data from those visitors. This is commonly done via what it known as a clickwrap agreement — usually a box that visitors click after they enter their information that says they agree to your Privacy Policy and Terms of Service.

Your Privacy Policy should spell out exactly how you plan to use the data collected from consumers and the security measures you are taking to ensure their data is secure. To protect yourself from liability in case of a data breach, you should also include a Limitations of Liability clause.

Intellectual property.

You not only want to ensure your own intellectual property is protected, but also that none of your activities infringe on the intellectual property rights of others. When marketing products or services online, be sure that your brands and logos are protected with trademarks. You may also want to copyright the content on your blog or website.

In addition, you should include an intellectual property clause in your Terms of Service that details IP use expectations for your trademarks and copyrights as well as those of other owners that may appear on your website.

One of the main ways marketers infringe on IP is using protected images. There are lots of free image websites out there — or inexpensive ones for stock photography — that you should access to ensure you don’t inadvertently use copyrighted images.

Advertising

The Federal Trade Commission (FTC) regulates online advertising, including privacy, anti-spam rules and truth-in-advertising. When using email marketing, companies must comply with the CAN-SPAM Act anti-spam law, which requires that you:

  • Do not use misleading or false header information
  • Do not use subject lines that are deceptive
  • Tag the message as an ad
  • Provide recipients with your contact information, including location
  • Allow recipients to opt-out of receiving future emails
  • Promptly remove recipients who opt-out
  • Monitor the activities of third parties conducting email marketing on your behalf

The FTC has published this compliance guide for business so you can make sure your law firm is in compliance with the CAN-SPAM Act.

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Don’t Miss the Free Online Training Tomorrow on How to Get Great Google Rankings in 2017!

Posted in SEO for law firms

Don't Miss the Free Online Training Tomorrow on How to Get Great Google Rankings in 2017!If you’re not showing up on the first page of Google for your most relevant keywords, you should be very concerned.  Why?  Because 94% of people using Google for search only look at the first page of search results!

Getting on that first page of Google is highly competitive for the legal industry. Attorneys spend millions of dollars every year on Pay Per Click (PPC) and banner advertisements, trying to drive more traffic to their website. Far too often it comes down to how much money a law firm has to spend on PPC to outbid their competition.

How are small law firms and solo practitioners supposed to compete when attorneys are spending $20 to $100 per click for keywords?

If you’re thinking, “there must be a better way!” then this online training event is for you!

On Wednesday, May 24, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Get Great Google Rankings in 2017.

Join this free live training and:

  • Discover what it REALLY takes in 2017 to pull traffic in from Google  
  • Learn 5 ways to get your firm’s website to the top of the organic search results 
  • Get the 3-step blueprint to online lead generation success  
  • Uncover the 7 secrets to converting website browsers into buyers, including 1 tip that can increase conversion on your site by 35-40% virtually overnight
  • Find out how to get the most out of your SEO provider and how to know when it’s time to fire them
  • Attend live and get a FREE SEO site audit, local presence audit, and online reputation audit!

This online training event will be presented by Michael Veinbergs, CEO of Local Marketing Geeks. Michael is an online marketing expert, a well known speaker and the owner of one of the premier online marketing agencies in the country focused on helping attorneys build their practice. He is a UCSD graduate and a 28-year sales and marketing veteran. He started his first marketing agency in 2009, offering web development, SEO, PPC reputation marketing and more.

BONUS: Everyone who attends this live online training event will receive a free SEO site audit, local presence audit, and online reputation audit.

Register online now for the free online training event — How to Get Great Google Rankings in 2017 — on Wednesday, May 24, 2017, at 11 a.m. PT/2 p.m. ET.

 

Law Firm Marketing Video Library: 10 Hours That Will Transform Your Legal Practice

Posted in Law Firm Marketing

FREE Law Firm Marketing Video Library: 10 Hours That Will Transform Your Legal PracticeIn the past couple of years, I have hosted a number of webinars on the best practices for developing, managing and marketing your law firm. I’ve had several stellar guests, including world renowned marketing guru Jay Abraham, who have shared their wisdom with attorneys all over the country.

But maybe you missed out.

With the long Memorial Day weekend approaching, you may find yourself with some time on your hands. What better way to spend it than learning law firm marketing strategies for improving your law firm and earning you more money?

Below you will find my Top 10 law firm marketing webinars that are available to you on-demand — all but the first one are completely free of charge. Just find a webinar that interests you, click on the link, and you’ll get an email with a link to your webinar. Here’s the list:

  1. 5 Low Cost & No Cost Strategies to Transform Your Law Firm
  2. How to Get Your Newsletter Done in Just 45 Minutes a Month
  3. How to Find, Train and Retain the Best Talent
  4. Law Firm Finance for Contingency-Based Firms
  5. Leveraging the Power of Social Media
  6. Social Media Marketing Do’s & Don’ts and Managing Your Reputation Online
  7. Top 10 Ways to Attract New Clients with Legal Video
  8. Document Automation: The Key to Drafting Documents Accurately & Effectively
  9. Jay Abraham Unplugged: Top 5 Ways to Grow Your Law Firm 30-50% Every Year
  10. Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate and How to Fix It

I know you will find these webinars inspiring, and I hope they inspire you to take the next step in transforming your law firm, which is to attend an upcoming Rainmaker Retreat in person.

At our Rainmaker Retreats, you get hands-on training on the best ways to market and manage your law firm. You will discover tested, proven law firm marketing methods and systems top attorneys are using to double their referrals and revenues. The Rainmaker Retreat is an intensive 2-day marketing boot camp that is guaranteed to bring more new and qualified clients into your law firm.

Yes, I said guaranteed. We are so confident you will love the Rainmaker Retreat that we offer a 100% unconditional money-back guarantee! At the end of the first day, if you don’t believe you have already received your money’s worth, simply tell one of the staff, return your 70-page workbook and the CD set you received, and we will issue you a 100% refund.

Here are the dates for upcoming 2017 sessions:

  • June 9-10, 2017 — Chicago, IL/Hyatt Regency Schaumburg Chicago
  • July 14-14, 2017 — Ft. Lauderdale, FL/The Ritz Carlton
  • August 18-19, 2017 — Las Vegas, NV/Four Seasons Hotel Las Vegas
  • September 15-16, 2017 — Atlanta, GA/The Ritz-Carlton Atlanta
  • October 13-14, 2017 — Dallas, TX/Hyatt Regency North Dallas
  • November 10-11, 2017 — New Orleans, LA/Royal Sonesta New Orleans
  • December 8-9, 2017 — Los Angeles, CA/The Ritz-Carlton Marina del Rey

Book early and save 30% off the registration fee — only $697 for two days that will transform your law firm! Visit rainmakerretreat.com for more info.

 

6 Questions You Need to Ask Clients After the Case is Closed

Posted in Law Firm Management

6 Questions You Need to Ask Clients After the Case is ClosedConducting exit interviews with clients after their legal matter has been concluded is essential. Yes, it can sometimes be uncomfortable. But it is almost always beneficial, since the insights you gain can be used to improve your firm in ways that will eventually lead to more business and happier clients.

Here are 6 critical questions you need to ask clients after the case is closed:

  1.  Are we easy to do business with?

This will give you insights into how your operational system is — or is not — working to increase client satisfaction.

  1.  What did you like about our services?

This answer will not only provide you with information on what your client found most important, but also what they wish you offered that you currently do not. There may be some opportunities for new services you could provide that would mean incremental income for your firm.

  1.  What could we have done differently?

Clients usually let small annoyances slide, but those can build up over time. Wouldn’t it be nice to know what is lacking that you can easily fix so you can rid your firm of irritating or unproductive practices?

  1.  Did our team communicate effectively with you?

The #1 complaint bar associations get from clients is that their attorneys do a poor job of communicating with them. If your team is not doing what they should to keep clients up to date on their legal matters, you need to know it and fix it.

  1.  Did we meet expectations?

A negative answer to this question can tell you if your firm is doing a poor job of either setting or managing client expectations, or if you are failing to meet them altogether. Then you can work to prevent similar failures in the future.

  1. Would you refer us to friends and family?

Most people believe lawyers don’t want or need referrals or they get all their clients from their own advertising efforts. Help them understand that your business is just like any other profession and relies on referrals to friends, family members, colleagues, business associates, etc. If you’re a multi-discipline firm, educate them on the scope of your firm’s services. Tell them what a good referral looks like to you by explaining the profile of your ideal client. Instruct them on the best way to make a referral to you — if you prefer an email introduction or a phone call.

Asking these six simple questions can go a long way toward providing you with a more productive law firm and new referral sources that bring you more clients. A win-win!

How to Get Great Google Rankings in 2017

 

The 7 Online Marketing Strategies Critical to Your Law Firm Marketing Success

Posted in Law Firm Marketing

I don’t know any law firms that have an infinite amount of cash to funnel into law firm marketing, so it helps to know what is working today in order to be able to reach your target market effectively and efficiently.

Although the infographic below from management consulting firm Eliv8 is labeled as a “simple” guide, there is nothing simple about planning and executing the 7 online marketing strategies that are critical to your law firm marketing success, including:

  1. SEO
  2. Content Marketing
  3. Social Media
  4. Lead Generation
  5. Email Marketing
  6. Online Advertising
  7. Analytics

However, there is one way you can learn enough about each one to guide your law firm marketing, and that is by attending a Rainmaker Retreat.  With half of 2017 almost gone, if you feel like you are being out-marketed by your competitors, you need to take action now.

The Rainmaker Retreat workshop will give you over 65 proven, step-by-step marketing strategies you can easily apply without “breaking the bank”. The majority of our clients are small to medium-sized business owners. Cash flow determines almost all their decisions. We dive deep into how to market your law firm using a wide variety of low cost and no cost strategies.

We teach you the “secrets” of 7-figure attorneys and how they build a referral-based law firm.  You will discover how to create a unique competitive advantage and precise ways you can apply this in all your marketing efforts to clearly distinguish yourself from your competition.

Here are the dates for upcoming sessions:

  • June 9-10, 2017 — Chicago, IL/Hyatt Regency Schaumburg Chicago
  • July 14-14, 2017 — Ft. Lauderdale, FL/The Ritz Carlton
  • August 18-19, 2017 — Las Vegas, NV/Four Seasons Hotel Las Vegas

Book early and save 30% off the registration fee — only $697 for two days that will transform your law firm! Visit rainmakerretreat.com for more info.

The 7 Online Marketing Strategies Critical to Your Law Firm Marketing Success

Focus on These 5 Goals to Build a Thriving Law Practice

Posted in Law Firm Development

Focus on These 5 Goals to Build a Thriving Law PracticeAll of the highly successful lawyers I know have one thing in common: they take the time to plan for the future of their law practice. They don’t just let things happen, they make things happen. They guide the destiny of their business with a firm hand and an eye on the future.

Would I be able to say the same things about you?

If you’re stuck in a rut of the same old/same old, with little or no growth to show for your hard work, then you need some focus. Here are five goals you need to apply some focus to if you are to build the law practice of your dreams:

Financial Goals – Don’t just focus on the money; focus on how you will get there.  If your average client spends $5,000 with you, you will need 100 clients to make $500,000 this year. That works out to about 2 new clients per week.  Unless you want a high volume law practice, you will need to develop a way to up-sell new clients into higher-end services.

Practice Area Goals — How many new estate plans do you want to do in the next 90 days?  How many new trials are you willing to take on this year? How many divorces can you handle? If you practice in more than one area, you need to plot specific goals for each practice area.

Marketing Goals – All the top law firms recognize the importance of marketing and business development.  You need to set measurable marketing goals. “I will meet with 4 new referral sources every month.” How are you going to meet them?  Who is going to set those meetings up?  Who will do the follow up?

Strategic Business Goals— This is where you start to think big about your law practice.  Challenge yourself: how can you come up with another $100,000 this year? How can you go from your current five or six referral sources to 20 or 30 in the next six months?

Personal Goals – Perhaps you need to schedule a vacation for yourself every quarter.  Maybe you have an idea for a new business venture.  What place does your family, friends or significant other hold in your life?

What gets planned gets done. One of the best ways to plan for the future of your firm and to learn the strategies you need to implement to meet your goals is by attending one of our Rainmaker Retreats. Here are the dates for upcoming sessions:

  • June 9-10, 2017 — Chicago, IL/Hyatt Regency Schaumburg Chicago
  • July 14-14, 2017 — Ft. Lauderdale, FL/The Ritz Carlton
  • August 18-19, 2017 — Las Vegas, NV/Four Seasons Hotel Las Vegas

Book early and save 30% off the registration fee — only $697 for two days that will transform your law firm! Visit rainmakerretreat.com for more info.

How to Get Great Google Rankings in 2017

 

8 Key Factors for Getting on the First Page of Google

Posted in SEO for law firms

Getting on the first page of Google is every marketer’s mission.  That’s because current research shows that most people — 94%! — won’t look beyond the first page of their Google search results.  So acquiring that piece of rare real estate is key if you want to build a strong online presence for your law firm.

The infographic below from UK business development firm Harris Myers highlights the 8 key factors you need to focus on to get on the first page of Google.  If you want to know how to deliver on these factors for your firm, then you definitely need to attend our May 24 online training seminar on How to Get Great Google Rankings in 2017 — the details are below the infographic.

8 Key Factors for Getting on the First Page of Google

FREE Online Training: How to Get Great Google Rankings in 2017

Did you know that 94% of people using Google for search only look at the first page of search results? This statistic alone provides enough reason for you to be concerned about your SEO program if you’re not showing up on the first page for your most relevant keywords.

Getting on that first page of Google is highly competitive for the legal industry. Attorneys spend millions of dollars every year on Pay Per Click (PPC) and banner advertisements, trying to drive more traffic to their website. Far too often it comes down to how much money a law firm has to spend on PPC to outbid their competition.

How are small law firms and solo practitioners supposed to compete when attorneys are spending $20 to $100 per click for keywords?

If you’re thinking, “there must be a better way!” then this online training event is for you!

On Wednesday, May 24, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Get Great Google Rankings in 2017.

Join this free live training and:

  • Discover what it REALLY takes in 2017 to pull traffic in from Google  
  • Learn 5 ways to get your firm’s website to the top of the organic search results 
  • Get the 3-step blueprint to online lead generation success  
  • Uncover the 7 secrets to converting website browsers into buyers, including 1 tip that can increase conversion on your site by 35-40% virtually overnight
  • Find out how to get the most out of your SEO provider and how to know when it’s time to fire them

This online training event will be presented by Michael Veinbergs, CEO of Local Marketing Geeks. Michael is an online marketing expert, a well known speaker and the owner of one of the premier online marketing agencies in the country focused on helping attorneys build their practice. He is a UCSD graduate and a 28-year sales and marketing veteran. He started his first marketing agency in 2009, offering web development, SEO, PPC reputation marketing and more.

BONUS: Everyone who attends this live online training event will receive a free SEO site audit, local presence audit, and online reputation audit.

Register online now for the free online training event — How to Get Great Google Rankings in 2017 — on Wednesday, May 24, 2017, at 11 a.m. PT/2 p.m. ET.

 

FREE Online Training: How to Get Great Google Rankings in 2017

Posted in Law Firm Marketing

FREE Online Training: How to Get Great Google Rankings in 2017Did you know that 94% of people using Google for search only look at the first page of search results? This statistic alone provides enough reason for you to be concerned about your SEO program if you’re not showing up on the first page for your most relevant keywords.

Getting on that first page is highly competitive for the legal industry. Attorneys spend millions of dollars every year on Pay Per Click (PPC) and banner advertisements, trying to drive more traffic to their website. Far too often it comes down to how much money a law firm has to spend on PPC to outbid their competition.

How are small law firms and solo practitioners supposed to compete when attorneys are spending $20 to $100 per click for keywords?

If you’re thinking, “there must be a better way!” then this online training event is for you!

On Wednesday, May 24, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Get Great Google Rankings in 2017.

Join this free live training and:

  • Discover what it REALLY takes in 2017 to pull traffic in from Google  
  • Learn 5 ways to get your firm’s website to the top of the organic search results 
  • Get the 3-step blueprint to online lead generation success  
  • Uncover the 7 secrets to converting website browsers into buyers, including 1 tip that can increase conversion on your site by 35-40% virtually overnight
  • Find out how to get the most out of your SEO provider and how to know when it’s time to fire them
  • Attend live and get a FREE SEO site audit, local presence audit, and online reputation audit!

This online training event will be presented by Michael Veinbergs, CEO of Local Marketing Geeks. Michael is an online marketing expert, a well known speaker and the owner of one of the premier online marketing agencies in the country focused on helping attorneys build their practice. He is a UCSD graduate and a 28-year sales and marketing veteran. He started his first marketing agency in 2009, offering web development, SEO, PPC reputation marketing and more.

BONUS: Everyone who attends this live online training event will receive a free SEO site audit, local presence audit, and online reputation audit.

Register online now for the free online training event — How to Get Great Google Rankings in 2017 — on Wednesday, May 24, 2017, at 11 a.m. PT/2 p.m. ET.

 

10 Tips to Turbocharge Your Social Media Marketing

Posted in Social Media Marketing for Law Firms

10 Tips to Turbocharge Your Social Media MarketingIf your law firm’s social media marketing program is not delivering the leads or engagement that you’d like to see, then you need to take a fresh look at what you are doing and how you are doing it.

Here are 10 tips that can take your social media marketing to a new level:

  1. Post often. Being on social media is all about the conversation. When conversation ceases, so do the opportunities to forge relationships. Posting regularly to your social media accounts is the best way to engage with prospects and clients online.
  2. Be unique. There is no one else like you, and your social media posts need to reflect your own unique perspectives and personality. You need to post stuff with your own take and not just keep recycling the same old content. No one wants to hear the same story over and over — that’s true at a cocktail party and it’s true online as well.
  3. Stick to what you know. You want to use social media to carve out an area of differentiation for yourself and your practice, so be sure you don’t wander off into the weeds too often when posting. Sharing something funny or thought provoking from another source once in awhile is fine, but keep the majority of posts about your area of the law.
  4. Use video. People spend more time surfing social media than doing a deep dive, and video is a great way to engage and gain attention.
  5. Use images. Infographics are a great way to spread your knowledge about a legal subject much further than plain text will. There are lots of DIY infographic websites where you –or someone who works for you — can create professional looking infographics quickly and easily. Share your own photos too. People are weary of stock photos; use something meaningful instead.
  6. Images matter on Twitter. Images are the main thing on Twitter these days, and you should never create a tweet without first finding an image to go along with it. Research continues to show that using images on Twitter is key to engaging on this platform.
  7. Post what works. If you find some of your posts are not gaining any traction, it could be that the subject matter is of little interest to your audience. This is why it is critical to examine your analytics to see what is working so you can repeat your successes.
  8. Make your bio brilliant. Not only should your bio reflect who you are and what you do, with the appropriate keywords in it, but it should also be kept up to date with the latest information. You should treat your social media profiles as visual ads for attracting clients and referral sources.
  9. Create simple tweets. Simple messages get better engagement on Twitter. Use links to longer content.
  10. Be creative. The social media space is crowded, so the more creative you can be with your posts, the better. Just be sure you stay true to who you are.

social media webinar