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Law firm marketing and business development strategies

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AmLaw 100 Firm Partner Says Marketing is Every Lawyer’s Job

Posted in Law Firm Marketing

AmLaw 100 Firm Partner Says Marketing is Every Lawyer’s JobJohn Quinn, name partner at AmLaw 100 business litigation firm Quinn Emanuel Urquhart & Sullivan, made news recently with the simple contention that marketing is every lawyer’s job.

A couple of weeks ago, legal blog Above the Law got ahold of an internal Quinn Emanuel email that was sent firm-wide on a new prerequisite for firm associate and counsel bonuses: completion of a marketing project. The email noted that the project might “take the form of contributing to an article, a pitch, doing some background research on a potential case or client, or industry research.”

The email went on to say that time spent on the project is not included in the 100-hour non-billable allowance towards bonuses, but that it is “just something we are asking everyone to do as part of their contribution to the growth of the firm’s practice.” It stated that firm associates and counsel would be asked to identify their marketing projects in December in order for the firm to determine if they were eligible for a bonus.

While Above the Law called the idea a good one, it labeled the implementation of it “seriously flawed.”

But wait, there’s more.

Above the Law then followed up with an interview with John Quinn about the initiative and I found many of his insights spot-on. Especially this one:

Associates and counsel are a huge untapped resource. They have law school classmates who, after three to four years, have moved in-house and — guess what? — are participating in decisions about whom to retain. We’d like our lawyers to be comfortable knowing how to take advantage of these opportunities — really, how to create opportunities. If we are successful, this could be transformative.

When asked whether marketing is better left to marketing professionals, Quinn said that the premise that some people are marketers and others are not is wrong:

Whether they know it or not, all lawyers are marketers, making impressions for good or ill in the business and legal community. A very few are naturally good, some get good by working at it, some are oblivious, and some are just bad. We should find a way for all to be contributors. It’s important for the firm to succeed, but it’s also important for the associate to succeed. It’s very empowering to know how new work comes in and what succeeds and what doesn’t.

Quinn said the reason for tying marketing to bonus eligibility was to get 100% participation. He noted that the firm asks lawyers to participate in trial and deposition training without getting paid extra for it, and that marketing is just as important.

Bloomberg picked up this story and interviewed Quinn for its Big Law Business column. And while there are some in the legal community who might not get it, Quinn clearly does. He is preparing his firm to prevail in an increasingly competitive marketplace where legal knowledge and competence is a parity product. It is no longer enough to “out-lawyer” the competition, you have to out-market them to grow your firm.

As Quinn told Bloomberg, “The idea that (marketing is) somebody else’s job? No. It’s everybody’s job.”

And as I would tell John Quinn:  “When you’re right, you’re right.”

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7 Strategies for a 7-Figure Law Firm

If you’re like many of the attorneys I speak with every week:

You’ve been practicing over 10 years, you own a small firm with a handful of staff, you work hard month after month, but you never seem to get ahead.

You’ve tried all the traditional methods of marketing your law firm, but so far nothing seems to work very well.

You have goals, dreams and ambitions, but after all these years you’re still struggling to break or consistently break the million dollar mark…and every once in a while you wonder if it’s really worth it all.

I need to tell you from one business owner to another-the skills that helped you build a good 6-figure practice are not the same skills you will need to build a great 7-figure business.

So if you’re tired of beating your head against the wall and you’re ready to take a fresh look at how to break out of the negative cycle you’re stuck in then you really owe it to yourself to attend this webinar.

Join us and discover:

  • What it really takes to build a 7-figure law firm — no hype and no b.s.
  • Insider tips from managing partners running multi-million dollar firms
  • How to position yourself as a recognized expert and attract higher quality clients
  • 3 biggest reasons why you’re not getting more referrals and how to overcome these hurdles
  • The 2 things every Million Dollar Law Firm has in place (you will never achieve 7-figure revenues without both of these)
  • 2 key metrics you must measure every month if you want to grow your law firm

Click on this link now to access the online webinar, 7 Strategies for a 7-Figure Law Firm.

 

Email Marketing Best Practices for Law Firms

Posted in Law Firm Marketing

Email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the 2014 Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups.

If you don’t already have a regular email marketing campaign in place – like a monthly e-newsletter – here are some tips on creating an effective law firm email marketing program:

  1. Email Marketing Best Practices for Law FirmsBuild a good list at every opportunity – when you get a new client, from your website or blog, or via social media. Give away a free report on a topic of interest to your ideal client to collect email addresses.
  2. Only send emails to people who have agreed to receive them. Include an opt-out option in every email you send.
  3. Be sure your content is always relevant to your audience and always include one clear call-to-action.
  4. Send your email on a consistent basis – a monthly e-newsletter is a perfect example.
  5. Segment your email list and target your messaging to each unique audience. It takes a little more work, but your results will be better.
  6. Have a single message/purpose for each email or e-newsletter, with a call-to-action that creates a clear path to interacting with you.
  7. Keep the “from” name consistent – use your name or the name of your firm.
  8. Use clear, concise subject lines that make it clear what your email is about. Don’t get too creative – studies show that open rates are much better for straightforward subject lines.
  9. Be sure to include both a text and an HTML version of your e-newsletter to ensure all your recipients can see it.
  10. Do not use ALL CAPS or exclamation marks in your emails as these trigger spam filters.

A significant percentage of us now read emails on our smartphones or tablets, so be sure you use an email delivery service like Constant Contact or iContact (two of many) that will help ensure your messages are delivered appropriately.

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The Automatic Newsletter:  How to Get Your Newsletter Done in Just 45 Minutes a MonthThe Automatic Newsletter: How to Get Your Newsletter Done in Just 45 Minutes a Month

An “old fashioned” newsletter is still among the most profitable and reliable ways to generate a predictable flow of potential new and recurring clients.  Your firm’s newsletter can be inexpensive, reliable…and when done right, a welcomed (not a pesky) form of marketing for your clients.

What if there was an easy and reliable way to get your newsletter done in JUST 45 minutes a month? That’s LESS TIME than it will take you to watch this information-packed webinar, where you will learn:

  • Exactly WHY an “old fashioned” newsletter packs such a powerful punch for your marketing dollars.
  • A proven strategy for producing a newsletter that will make it fun and easy to make, and keep, your monthly commitment.
  • A template you can begin to use right away to produce a monthly newsletter that will get noticed and appreciated.
  • An actual case study to help you get your newsletter DONE in less than 20 minutes each month.
  • The real world ROI of newsletters as a proven staple of your marketing campaign.

To access the recording of this webinar, just follow this link: The Automatic Newsletter: How to Get Your Newsletter Done in Just 45 Minutes a Month.

Law School Applicants Drop 50% in Last Decade; Class of 2010 Provides Insights Into Reason for Decline

Posted in Law Firm Development

Law School Applicants Drop 50% in Last Decade; Class of 2010 Provides Insights Into Reason for DeclineAccording to a report just released by the Law School Admission Council, the number of people applying for law school in the Fall of 2015 as of March 13 is less than half of the number of people who applied to an accredited law school for the Fall of 2005 — 41,136 vs. 95,800.

Another study just out from Ohio State University’s Michael E. Moritz College of Law professor Deborah Jones Merritt, who examined the job prospects for new lawyers admitted to the Ohio bar in 2010, reflects the stark realities facing recent law school grads:

  • Overall unemployment rate is 6.3%
  • 40% work for law firms
  • 20% currently work in jobs that require no law degree
  • Percentage of solo practitioners is up significantly from graduates a decade ago

This chart from Merritt’s report details the employment status for the Class of 2010 nine months and 55 months post-graduation:

law

Merritt found that many law school graduates might have difficulty finding legal work because of geographical constraints. She reports that two-thirds of the students seek bar admission in the state where they attended law school, and three-fourths stay within the same region as that school.

Gender also has a role to play, according to Merritt:

  • Men are more likely to work in private practice or business
  • Women are more likely to work in government, public interest and academia
  • Men outnumber women in solo and small firm practices
  • Four years after passing the bar, 58% of male lawyers were in private practice vs. 45% of female lawyers

This data may be welcome news to current practitioners who see the glut of graduates taking a toll on market rates for legal services and who struggle daily with increased competition. What’s your take?

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LinkedInReportNEW Free Report: How Attorneys Can Make the Most of LinkedIn

With over 300 million members in over 200 countries (100+ million in the U.S.), LinkedIn has quickly become THE ‘go to’ business-to-business directory and the most popular social networking platform dedicated to professional business development.

To ignore it is the proverbial equivalent of sticking your head in the sand.

Learning how to use LinkedIn to your biggest advantage takes time and effort, but it is time well spent.

If you are new to LinkedIn, it can be confusing, much like any new software that you need to learn to grow your business.

Here’s what you’ll discover when you read this report:

  • What LinkedIn can help you accomplish
  • Valuable LinkedIn features that can increase the power of your network
  • Smart ways top attorneys use LinkedIn
  • What your profile needs in order to be effective
  • How to make people want to know more about you
  • And much, much more!

Click here now to receive your free report on How Attorneys Can Make the Most of LinkedIn.

 

 

5 Places to Find Topics for Your Law Firm Blog

Posted in Law Firm Marketing

5 Places to Find Topics for Your Law Firm BlogAt our two-day legal marketing seminar, The Rainmaker Retreat, I see many attorneys get excited once they truly understand the benefits of blogging.  But most have the same stumbling block:  what to write about.

Here are 5 sources of information you can use to find topics for your law firm blog:

Internet searches and alerts.  Do a search for your area of practice on Google News and you will get a ton of the latest articles on what is happening worldwide.  Set an alert to notify you by email or RSS feed when new articles appear.  Do the same on the Google Blogs search and you’ll see what other attorneys in your field are blogging about – just be sure to borrow ideas, not the actual content.

News feeds.  There are several services that provide free news feeds.  One of the most popular is Feedly.com – there’s also Newsvibe, NewsBlur and Digg Reader.  These are content aggregators that allow you to get feeds from news sources and other blogs.  They serve up a headline and a little bit of text, which makes scanning them easy.

Hashtags:  Hashtags (#) used to be just for Twitter, but they have become popular on all the social media networks – Facebook, LinkedIn, Google+ — and allow you to learn what is being said in real time in your practice area.

JDSupra. JDSupra is a great place to find topics that other lawyers are writing about. You can sign up for a custom email digest that will email you daily or weekly (your choice) posts on topics in your practice area. It’s all free, too. Again, just be sure to borrow ideas, not content.

Your old content.  Repurposing content is common so look at any past articles, press releases or other content you have published for blog ideas.  Review some of your past posts to see if there is an idea you can expand upon or update.

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blog on keyboardFREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. Inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:

Companies that blog 15+ times per month get five times more traffic than firms with no blog.

B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.

Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.

Here’s what you’ll discover when you read this report:

  • 7 ways that blogging can help your law practice
  • How to create your blog strategy
  • 10 ways to build an audience for your blog
  • 4 sources of information for writing blog posts
  • And much more!

Click now for your FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader.

 

FREE Avvo Webinar March 19: 7 Deadly Sins That Can Destroy Your Intake & Kill Your Conversion Rate

Posted in Law Firm Marketing, Legal Marketing Strategies

FREE Avvo Webinar March 19:  7 Deadly Sins That Can Destroy Your Intake & Kill Your Conversion RateJoin me tomorrow — Thursday, March 19 at 1 p.m. ET/10 a.m. PT — for a free Avvo webinar on the 7 Deadly Sins That Can Destroy Your Intake & Kill Your Conversion Rate.

Lawyers spent a lot of money generating leads, but we have found through secret-shopping more than 1,000 law firms that many of those leads are left to languish. Through this experience, we have developed a list of the 7 most common mistakes law firms make in failing to convert their leads into clients. I’ll be telling you all about those, and more, during this free March 19 Avvo webinar.

You will learn:

  • 7 major mistakes law firms make when dealing with leads and how to avoid them
  • Cutting-edge information about how to better track your leads
  • Specific tools to convert more prospects into paying clients
  • Top ways to double your conversion rate in 90 days or less
  • The 5 stages of lead conversion
  • What metrics you must track to build a 7-figure law firm

By investing just an hour of your time — and none of your money — you will learn specific strategies that will help you increase your conversion rate and add thousands of dollars to your bottom line. These are strategies that you can implement immediately and reap the results.

Register online now for the free Avvo webinar — 7 Deadly Sins That Can Destroy Your Intake & Kill Your Conversion Rate — on Thursday, March 19 at 1 p.m. ET/10 a.m. PT. I hope to see you tomorrow!

4 Common Fears Attorneys Have About Social Media & How to Overcome Them

Posted in Law Firm Marketing

4 Common Fears Attorneys Have About Social Media & How to Overcome ThemIf you feel as if you need to be dragged kicking and screaming into the world of social media, you are not alone. Most people fear what they do not know — and old traditions die hard, especially when it comes to the practice of law.

Our two-day legal marketing boot camp, the Rainmaker Retreat, focuses a lot on teaching social media strategies to attorneys. Because social media is here to stay, and consumers are using it more and more to search for solutions to their legal issues. Becoming proficient at the use of social media to reach your target market is a powerful and inexpensive way to market your law firm. But I understand the hesitation.

Here are four of the most common fears I hear from attorneys at our Rainmaker Retreats:

  1. “I don’t have enough time.” You don’t have to spend a lot of time on social media for it to benefit your firm. Choose one or two social media networks where your target market is most likely to be found — for B2C attorneys, the #1 network is Facebook; for B2B attorneys, it’s LinkedIn. Then spend about 15 minutes a day on creating a post about something of interest to your target market.
  2. “I don’t know what my ‘voice’ should be.” The voice in your posts should be yours. It should sound human, not corporate. Have your personality and opinions reflect your firm’s marketing strategy and values.
  3. “I don’t know what to post.” Think about the top 10 problems clients have that you solve, and create posts with solutions to those problems. You can then turn those posts into a free report. How-to articles and Q&A’s are great ways to showcase your expertise as well. Share interesting and informative articles you’ve found that your audience can relate to, and ask questions to start conversations.
  4. “I’m worried about negative comments.” Yes, there are some trolls out there who will leave a negative remark every now and then. If it has merit, then you’ve just learned something about how you can improve your service. If it doesn’t have merit, don’t worry — it’s an opportunity to respond professionally to show you care enough to engage. And if it’s just off the wall, no one will pay it any mind.

The point in engaging in social media for law firms is to create trust through demonstrating your legal expertise and your concern for those who have problems you can help solve. Once you become a trusted voice, people are more inclined to interact with you offline — and those are the interactions that can turn prospects into clients.

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On-Demand Seminar: How to Convert Leads Into Paying Clients

After paying your employees, the most costly part of your law firm is Lead Generation.

This year your law firm will spend almost 10 times as much generating new leads as it does servicing existing clients!

Generating leads for your law firm is very expensive, yet a common complaint of many attorneys is that they “need more leads.”

Lead Conversion is the most overlooked area at most law firms and it has the potential to save you tens of thousands of dollars this year!

How? By helping you convert more of those costly leads into more paying clients!

Get this on-demand seminar to learn:

  • 3 major areas to examine when analyzing your law firm
  • 5 numbers every law firm must track to increase their conversion rates
  • A simple diagnostic tool you can use to track your leads and fix your follow up
  • A proven system for converting more leads into paying clients

You can watch the How to Convert Leads Into Paying Clients seminar at your convenience by clicking here now.

 

 

Law Degree No Longer a Prerequisite for Practicing Some Kinds of Law in Washington State

Posted in Law Firm Development

Law Degree No Longer a Prerequisite for Practicing Some Kinds of Law in Washington StateWashington state’s new “limited license legal technician” program was profiled last Friday in a Washington Post piece that posed the question, “Who says you need a law degree to practice law?”

The article called the program an “ambitious experiment to revolutionize access to legal services, particularly among the poor.” Participants in the program take a year-long class at a community college, followed by a licensing exam. If they pass, they must then apprentice under an attorney for 3,000 hours. After that, they are free to open an office, set their own fees and provide limited legal services to all takers.

The LLLT program is modeled after the medical profession’s nurse practitioners and physician’s assistants, who can see patients and write prescriptions just like doctors do. In 2012, the Washington Supreme Court adopted a rule that allowed for the LLLT program. The court appointed a board that worked with state law schools to determine the curriculum covering civil procedure, contracts, research and family law. The first class of 15 graduated late last year.

The total cost of the program is approximately $10,000. Washington limits the practice area for LLLTs to family law right now, but that will eventually be expanded. LLLTs cannot represent clients in court.

According to the article, California, Oregon, Colorado and New Mexico are considering emulating the Washington state program in order to provide more affordable access to legal services to low- and middle-income residents.

Washington’s LLLT program was vigorously opposed by the Washington State Bar, which argued that the training licensed attorneys receive is necessary to ensure competency in handling legal matters and protecting the best interests of clients.

When I posted this story on my Facebook page, I got lots of comments, both pro and con. What do you think?

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frontrmrFREE Rainmaker Retreat Live Preview – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 10,000 attorneys find more and better clients, then access this live preview of this impactful 2-day law firm marketing boot camp.

We have scheduled these upcoming sessions:

March 27-28, 2015 — Dallas, TX

April 17-18, 2015 — Los Angeles, CA

May 1-2, 2015: Las Vegas, NV

To watch a live preview of the Rainmaker Retreat two-day law firm marketing boot camp or order your free DVD now, click here.

How to Use a Blog for Lead Generation

Posted in Law Firm Marketing

How to Use a Blog for Lead GenerationAttorneys are paid for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope to be compensated for one day (via new clients, industry recognition, etc.).

Which is why it is important that your law firm marketing blog have a strategy behind it and a way to measure results. Your time is money, so you really shouldn’t be wasting either, right?

Here are some tips on building a blog that can deliver qualified leads for your firm:

Address the interests of your target market. If you’ve been practicing law for awhile, you should already know the problems that face your target market. Each problem becomes a database of ideas from which to draw your blog subject matter. Sprinkle your posts with your insights and experience and you create something of value to potential clients.

Add other voices. Many of the most popular blogs have multiple authors. If you have partners and associates, ask them to contribute. If it’s just you, seek out other experts — perhaps strategic referral partners like CPAs, accountants, bankers, etc. – who would be willing to contribute to your blog. If you view your blog as a publication for the benefit of your target market, you begin to see more possibilities for adding valuable content from others.

Include social sharing. In order to grow your law firm marketing blog, you need others to help spread the word, and social sharing is how you enable that process. Be sure your blog has embedded social sharing buttons that let your readers share your posts on Facebook, Twitter, LinkedIn and other sites.

Capture email addresses. Email is still the #1 marketing tool for lead generation and will help you nurture repeat visitors to your law firm marketing blog. We have a standalone email sign-up form on our blog encouraging visitors to sign up for our monthly email newsletter and you should, too.

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blog on keyboardFREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader

One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. Inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it comes to blogging:

Companies that blog 15+ times per month get five times more traffic than firms with no blog.

B2B companies that blog at least twice a month get 70% more leads from their websites than firms with no blog.

Companies that increase their blogging from 3-5 times per month to 5-8 times per month almost double their leads.

Here’s what you’ll discover when you read this report:

  • 7 ways that blogging can help your law practice
  • How to create your blog strategy
  • 10 ways to build an audience for your blog
  • 4 sources of information for writing blog posts
  • And much more!

Click now for your FREE REPORT: How Law Firms Use Blogging to Get More Leads, Increase Website Traffic & Become an Industry Thought Leader.

How to Get More Business from Current Clients

Posted in Law Firm Management, Law Firm Marketing

How to Get More Business from Current ClientsOne of the most basic marketing strategies for law firm is getting more business from current clients – yet many fail at doing this effectively.

There are two main reasons for this failure:

1.  Most law firms underestimate the demand from current clients for additional services.

2.  Most clients are unaware of all the services you provide.

Even if you have done a good job educating your clients about all the services you offer, they are human, likely busy, and may forget.  Here are some ways you can do a better job of erasing that disconnect:

Designate a dedicated relationship manager.  Usually the person responsible for managing the relationship is the same one responsible for managing the daily work.  What happens is that the long-term relationship management gets lost in the demands of the current workload.  Consider designating someone in the firm to be a dedicated relationship manager, working closely with the person who does the day-to-day work so he or she understands the client.

Integrate a formal review of potential issues into your client management process.  Provide your clients with a monthly review to determine if there are any issues or opportunities they should be aware of.

Actively look for opportunities where you can help.  By conducting a formal review, you are likely to identify a number of issues.  Some the client can handle on their own; others may need your attention, whether it is something you can handle for them or provide them with a referral to another professional they may need on their team.

Review issues and your suggested approaches with the client.  Rather than waiting for a client to come to you, be proactive in putting potential issues on the table and discuss how you are able to help as a valued partner, not as someone with a sales pitch.

Stay in touch every month. The easiest way to put your firm in the face of your past and current clients is to send them a monthly newsletter. It’s cheap, it’s fast and it works.

While this approach will not work for every practice, it can be adapted for many clients.  It’s all part of micromanaging the client experience – if you take the time to really know your clients and the problems they are facing, you greatly increase your chances for repeat business.

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5eaststepsadfrompage(2)5 Easy Steps to Create Your Law Firm Marketing Plan

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan.

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

Click here to download, and start using these proven strategies today!

Why Law Firms Fail: Overestimating the Importance of Being Smart

Posted in Law Firm Management, Law Firm Marketing

Why Law Firms Fail: Overestimating the Importance of Being SmartLaw firms that fail — including those in spectacular fashion (Dewey & LeBeouf) — often catch us by surprise. We wonder, “How did this happen? These were some of the smartest people around.”

But law firms rarely ever fail for lack of talent.  They fail due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves.

The problem is, as Frank Wu, Chancellor and Dean of UC Hastings College of Law, points out in a recent Huff Post blog that:

Smart people overestimate the importance of being a smart person. To be the best lawyer, or the best collection of lawyers, is not enough; it doesn’t even guarantee you stay in the game. It is necessary to be great businesspeople, too. Or to affiliate with great businesspeople, which means recognizing that the technical skills needed to be a great lawyer might (or might not) correlate with the other skills needed to thrive.

In today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your firm so that prospective clients have a reason to choose you over your competitors.

Here’s what David Alvin, author and international speaker on marketing and branding known as the “Visibility Coach,” has to say about today’s marketing reality:

Your competitors aren’t ‘posers.’ It may make you feel better to think that, but you are wrong. They are great at what they do — just like you. They understand their customers’ needs, are listening to the marketplace, and are providing great products and services. They are hiring smart, treating their employees well and supporting families — just like you. And, unfortunately for you, most of them are very, very nice people.

Why do I emphasize this? Because we have to get out of the mindset that our success is dependent on our quality, commitment, caring people, honesty, integrity, trust and truly listening to our customers. Today, being very, very good at all of those things just gives you permission to compete in the marketplace. It no longer gives you a competitive advantage. If you aren’t good, you won’t survive today. And boasting about those trite and basic qualities relegates your business, in the minds of your prospects, to the scrap heap of commodity.

To truly excel in today’s hyper-competitive categories, you have to move beyond the merely foundational, and into the aspirational. This isn’t about what your customers aspire to — it’s what YOU aspire to! To effectively market your business today, being great is not enough. You have to offer more, be better at something and more effectively market your competitive advantage and not merely your competency.

If you haven’t found a way to truly differentiate yourself yet, then don’t let another year go by without attending a Rainmaker Retreat. Here are the upcoming dates for 2015:

March 27-28, 2015 — Dallas, TX

April 17-18, 2015 — Los Angeles, CA

May 1-2, 2015 — Las Vegas, NV

Get substantial savings (more than 50% off) through our Early Bird Registration, which ends March 22 for the Los Angeles Rainmaker Retreat and April 1 for the Las Vegas Rainmaker Retreat.

You can register online for a Rainmaker Retreat or call 888-588-5891 for more information.  National Trial Lawyers members receive a discount. Please contact National Trial Lawyers at 866-665-2852 to receive the discount code.