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Law firm marketing and business development strategies

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Put Your Law Firm on the Map: FREE Training Webinar Tomorrow on Local Search Ranking

Posted in SEO for law firms

Put Your Law Firm on the Map: FREE Training Webinar Tomorrow on Local Search RankingLocal search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. Google is all about delivering relevant search results to its users, which is why you should be doing whatever you can to rank well for local search.

Google knows the IP address of the searcher and serves up local options first. The results searchers see include a map and a few listings of high ranking businesses. This is the sweet spot, and we will show you how to get there during our free webinar on How to Get Your Firm Ranked on Local Maps Listings on Tuesday, September 19, 2017 at 11 am PT/2 pm ET.

During this free training, you will: 

  • Discover the 4 key factors that have the greatest impact on local maps ranking & the 2 secrets to beating the current leaders in your market
  • Learn how to utilize Google reviews to improve your local maps ranking
  • Get a list of the top 50 most important directory sites of the 1800+ local directories out there to determine where your firm needs to be
  • Find out how to get your business listed on literally hundreds of directory sites for about the cost of a nice night out
  • Obtain a step-by-step, paint-by-number instruction on how to optimize your local listings on the top 15 sites if you want to do it yourself
  • Receive a copy of the presentation so you can optimize your listings at your leisure

DON’T MISS THIS BONUS!

Attend the webinar and claim your Online Audit to see exactly how your firm shows up across the top directories!  

Presented by Michael Veinbergs, CEO, Local Marketing Geeks

Michael is an online marketing expert, a well known speaker and the owner of Local Marketing Geeks, one of the premier online marketing agencies in the country, focused on helping attorneys to build their practice. He is a UCSD graduate and a 28 year sales and marketing veteran. He started his first marketing agency in 2009, offering web development, SEO, PPC reputation marketing and more.

Register online now for this free training webinar on How to Get Your Firm Ranked on Local Maps Listings on Tuesday, September 19, 2017 at 11 am PT/2 pm ET.

 

 

 

Basic Local SEO for Law Firms

Posted in SEO for law firms

To realize the importance of being proficient at Local SEO, all you have to do is search for your area of practice on Google.  Without even typing in a city or state, Google will serve up law firms that match your search query that are geographically closest to you.  Google knows that if you are looking for a lawyer, it is highly likely you’ll want one that is close to you.  Hence the importance of optimizing your law firm website for Local Search.

Local SEO is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. After all, someone searching for an attorney in Scottsdale will not care about a lawyer in Fort Scott…and Google knows that. Google is all about delivering relevant search results to its users, which is why you should be doing whatever you can to rank well for local search.

This infographic from The Search Ninjas was a great find because it is specifically directed to law firms. The goal is to get your search listing in the top 3 results, since that is where people that search for something online click on 68% of the time. And if you want some additional tips, you should attend our Local SEO webinar next Tuesday, Sept. 19 at 11 a.m. PT/2 p.m. ET — details on that are below the infographic.

Basic Local SEO for Law Firms

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FREE Webinar 9/19: How to Get Your Firm Ranked on Local Maps Listings

No doubt you have done searches using general terms and Google popped up local providers. That is because Google knows the IP address of the searcher and serves up local options first. You will see a map and a few listings of high ranking businesses. This is the sweet spot, and we will show you how to get there during our free webinar on How to Get Your Firm Ranked on Local Maps Listings on Tuesday, September 19, 2017 at 11 am PT/2 pm ET.

During this free training, you will: 

  • Discover the 4 key factors that have the greatest impact on local maps ranking & the 2 secrets to beating the current leaders in your market
  • Learn how to utilize Google reviews to improve your local maps ranking
  • Get a list of the top 50 most important directory sites of the 1800+ local directories out there to determine where your firm needs to be
  • Find out how to get your business listed on literally hundreds of directory sites for about the cost of a nice night out
  • Obtain a step-by-step, paint-by-number instruction on how to optimize your local listings on the top 15 sites if you want to do it yourself
  • Receive a copy of the presentation so you can optimize your listings at your leisure

DON’T MISS THIS BONUS!

Attend the webinar and claim your Online Audit to see exactly how your firm shows up across the top directories!  

Presented by Michael Veinbergs, CEO, Local Marketing Geeks

Michael is an online marketing expert, a well known speaker and the owner of Local Marketing Geeks, one of the premier online marketing agencies in the country, focused on helping attorneys to build their practice. He is a UCSD graduate and a 28 year sales and marketing veteran. He started his first marketing agency in 2009, offering web development, SEO, PPC reputation marketing and more.

Register online now for this free training webinar on How to Get Your Firm Ranked on Local Maps Listings on Tuesday, September 19, 2017 at 11 am PT/2 pm ET.

 

 

How to Create an Attorney Bio That Persuades Prospects

Posted in Law Firm Marketing, Law Firm Websites

How to Create an Attorney Bio That Persuades ProspectsDid you know that attorney bio pages are typically the most visited pages on a law firm’s website? That’s because prospects want to know as much as possible about the person they will be entrusting a very important job to — in some cases, literally putting their lives in the hands of a stranger.

So why then are attorney bios notoriously boring? Most of them read like a resume rather than tell a story about who you are as a person and an attorney — which means you are missing a big opportunity to entice prospects to pick up the phone or shoot you an email.

Everyone wants to do business with someone they like or have something in common with, but you can’t meet every possible prospect in person — your bio can go a long way in convincing those folks to reach out to you.

Here are some tips for crafting an intriguing attorney bio:

First, introduce yourself.  Say who you are and what you do.  For example: Bob Jones, also known as the “defender of the little guy,” is a bankruptcy attorney in Phoenix.

Share your story.  Relate your personal and professional mission and how the situations you encountered over your life have shaped who you are today.  When appropriate, include some anecdotes about your family.  Example:  I come from a long line of lawyers in my family, and their example of helping people inspired me to continue the tradition.

Include photos. Use that professional head shot of you looking all lawyerly, but also consider including some more casual shots so prospects can get to know you as a person. Do you have a family? A dog or cat? Like to fish or hunt? Add these to give your bio some personality.

Share hobbies and charity work.  Show that you have a life outside your office and that you can be empathetic to the plight of others because you are an active volunteer or support local charities.

Write like you speak.  Using a conversational tone in your bio helps the reader feel as if they are having a conversation with you in person.  Keep it professional, but lighten up on the use of legal jargon or big words, which can alienate the reader.

Throw in some personality.  Use colorful (not off-color) words and humor to entertain your reader.

Give readers who land on your bio page online something interesting to read that encourages them to connect with you offline.

FREE Webinar 9/19: How to Get Your Firm Ranked on Local Maps Listings

Posted in SEO for law firms

FREE Webinar 9/19: How to Get Your Firm Ranked on Local Maps Listings No matter what size your law firm is, if you are doing business somewhere you are a local business owner. And since most if not all your clients come from your geographic area, your ability to rank high in local search is critical to keeping your firm in front of prospects.

No doubt you have done searches using general terms and Google popped up local providers. That is because Google knows the IP address of the searcher and serves up local options first. You will see a map and a few listings of high ranking businesses. This is the sweet spot, and we will show you how to get there during our free webinar on How to Get Your Firm Ranked on Local Maps Listings on Tuesday, September 19, 2017 at 11 am PT/2 pm ET.

During this free training, you will: 

  • Discover the 4 key factors that have the greatest impact on local maps ranking & the 2 secrets to beating the current leaders in your market
  • Learn how to utilize Google reviews to improve your local maps ranking
  • Get a list of the top 50 most important directory sites of the 1800+ local directories out there to determine where your firm needs to be
  • Find out how to get your business listed on literally hundreds of directory sites for about the cost of a nice night out
  • Obtain a step-by-step, paint-by-number instruction on how to optimize your local listings on the top 15 sites if you want to do it yourself
  • Receive a copy of the presentation so you can optimize your listings at your leisure

DON’T MISS THIS BONUS!

Attend the webinar and claim your Online Audit to see exactly how your firm shows up across the top directories!  

Presented by Michael Veinbergs, CEO, Local Marketing Geeks

Michael is an online marketing expert, a well known speaker and the owner of Local Marketing Geeks, one of the premier online marketing agencies in the country, focused on helping attorneys to build their practice. He is a UCSD graduate and a 28 year sales and marketing veteran. He started his first marketing agency in 2009, offering web development, SEO, PPC reputation marketing and more.

Register online now for this free training webinar on How to Get Your Firm Ranked on Local Maps Listings on Tuesday, September 19, 2017 at 11 am PT/2 pm ET.

 

 

Why Marketing Matters for Law Firms

Posted in Law Firm Marketing, Legal Marketing

Why Marketing Matters for Law FirmsWhy does marketing matter for law firms? It all comes down to one simple truth: with a physical product, the customer can see it, touch it, taste it or feel it. The senses combine to help the customer decide to make the purchase.

But what does the customer have to go on when purchasing a service? Generally speaking, only your words in various forms of law firm marketing, and the words of your satisfied clients.

Specifically speaking, a service purchase cannot be fully evaluated until after the service has been performed. Unfortunately for the consumer, there are no money-back guarantees on legal representation.

Once you understand these differences, you are in a better position to develop the kinds of marketing strategies that work.

Do not falsely assume a client will use rational parameters to evaluate your services before purchasing. The client is as likely to pick you because of your office décor as any other rational reason.

The average client is ill-equipped to use your credentials, education and experience to evaluate your suitability, mostly because the average client does not see a difference from one lawyer to the next.

The legal services field is intensely competitive and will continue on that path, and consumers are likely to carry on as they always have, choosing attorneys for all sorts of reasons that have nothing to do with skill.

Therefore, it is very important to effectively market your services in ways that are actually related to the way your typical prospect buys your services.

Every legal research study conducted in the past few years has shown that a majority of consumers use online resources to search for an attorney. They use search engines, visit online legal directories, law firm websites and blogs and use social media sites.

So if you’re not there – if you are not effectively marketing your legal services — you simply do not exist to prospects looking for a lawyer.

If prospects are not finding you, then you need to find your way to a Rainmaker Retreat. Here is what you will learn during this intensive two-day legal marketing seminar:

  • Identify Your Ideal Target Market So You Can Retain Ideal Clients
  • Increase Client Retention & Referrals So You Can Have a Stream Of Qualified Leads
  • Build a Strategic Referral-Based Law Firm
  • How To Effectively Stay In Contact With Prospects, Clients And Referral Partners
  • Cutting-Edge Lead Conversion Strategies To Increase Revenues
  • How To Leverage Social Media to Gain Clients
  • Internet Marketing Strategies for Lawyers
  • Develop Your Law Firm’s Marketing Action Plan (MAP)

We have four more sessions in 2017:

  • September 15-16, 2017 — Atlanta, GA/The Ritz-Carlton Atlanta
  • October 13-14, 2017 — Dallas, TX/Hyatt Regency North Dallas
  • November 10-11, 2017 — New Orleans, LA/Royal Sonesta New Orleans
  • December 8-9, 2017 — Los Angeles, CA/The Ritz-Carlton Marina del Rey

You can register online for a Rainmaker Retreat or call 888-588-5891 for more information.

The Lawyer’s Guide to Lead-Generating Landing Pages

Posted in Law Firm Marketing, Lead Conversion

The Lawyer’s Guide to Lead-Generating Landing PagesLanding pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience.

To make your landing pages pay, you need to know the basics about how to create a highly effective landing page.  Here is my list of Do’s and Don’ts when it comes to creating landing pages that will land lawyers more leads:

10 Do’s:

  1. Have a singular goal. You want your landing page to do just one job for you — get the visitor to download that free report, sign up for a seminar, subscribe to your newsletter, etc.  Don’t clutter them up with multiple offers.  One page.  One job.
  2. Use a single, relevant visual.  Choose an illustration or photo that is relevant to your offer.
  3. No false endorsements. Don’t create false endorsements for your offer.  Avoid cheesy endorsement copy that turns visitors off.
  4. Use simple design.  Keep your design simple with minimal, impactful copy that consists of a headline, subhead and bullet points that make the content easy to scan.
  5. Quick load.  Be sure your landing page loads quickly; you only have a few seconds for it to pop up or your visitor will lose interest and click off.
  6. Compelling copy. The worse thing you can do is bore your visitor.  Your copy needs to be readable, believable and lead the visitor quickly to your ultimate goal.
  7. Eyes on the prize.  Write and design your landing page with your singular goal in mind.  Do not clutter the content with irrelevant prose.
  8. Inform and educate. Don’t waste the visitor’s time by not delivering anything of benefit.  And don’t ask for too much information — a name and an email address should be sufficient.
  9. Be truthful. If you have actual testimonials that would be appropriate, use them but be sure you are not making any false promises or guarantees.
  10. Provide value.  Make it clear what the value and benefits of redeeming your offer will provide to your visitor.  If they are entrusting you with their information, you need to let them know it is a fair exchange for what you are providing with your offer.

6 Don’ts:

  1. Require too much information. Visitors would rather abandon the page than have to enter much more than their name and email address.
  2. No one specific call to action. Multiple offers confuse consumers, which translates into a lower conversion rate. In fact, research shows that landing pages with multiple offers get 266% fewer leads than single-offer pages.
  3. Too much text. You have five seconds to capture the attention of your visitor. If they see a sea of text, they are much more likely to abandon the page.
  4. No (or boring) headline. You need a headline that not only grabs attention, but that also lets the visitor know the purpose of your page.
  5. Load time is too slow. Almost half of consumers will abandon a website that takes more than 3 seconds to load.
  6. Page lacks credibility. Use honest testimonials, display trust badges, don’t overstate the benefits of your offer and make sure your content is in layman’s terms.

 

Coming 8/24: Free NACBA Member Training Webinar on Building a Referral Network via LinkedIn

Posted in Social Media Marketing for Law Firms

Coming 8/24: Free NACBA Member Training Webinar on Building a Referral Network via LinkedInAttention NACBA Members: Do you know all the ways you can use LinkedIn to build a robust referral network for your consumer bankruptcy practice?

Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network.

On Thursday, August 24 at noon PT/3 p.m. ET, you can learn how to leverage LinkedIn as a lead generation tool when I present a free training webinar exclusively for NACBA (National Association of Consumer Bankruptcy Attorneys) members on LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media.

Upon completion of this course, you’ll be able to:

  • Outline what you need to include and exclude in your LinkedIn profile
  • Recognize how to join and create LinkedIn groups that target your key referral sources and clients
  • Describe how to generate targeted connections using LinkedIn
  • Discover how to find the best referral sources on LinkedIn
  • Identify ways to increase your profile views by 400%
  • Avoid the biggest yet most common mistakes that lawyers make on LinkedIn

We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney.

The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate.

This free training webinar for NACBA members will be live on Thursday, August 24, at noon PT/3 p.m. ET. Can’t attend live? By registering, you will be able to view the course live, view a recording at any time for 12 months, or both.

Register online now for the LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media training webinar.

 

Proven Ways to Build a Great Law Firm Marketing Email List

Posted in Email marketing for law firms

Proven Ways to Build a Great Law Firm Marketing Email ListWhether you’re in the beginning stages of building your law firm marketing email list or the mid-to-late stages, the key is to build, cultivate and vet the list on an ongoing basis.

Here are some proven ways to build a great law firm marketing email list:

Insert a newsletter sign-up form on each page of your website and on your blog, including a brief summary of the benefits of receiving no-cost, ongoing legal information they can use.

Offer a free guide or report on your website and gather the email addresses of all those who sign up to download it.

When you have a speaking engagement, provide a sign-up sheet for your “complimentary” newsletter. This technique has a very high response rate because the audience is already interested in your area of the law.

When you take someone’s business card, ask if it’s OK to add them to your complimentary newsletter list.

Partner with other professionals who serve a client base similar to yours. For example, if your area of practice is estate planning, financial planners or brokerage houses might have a target client similar to yours.  Once you locate these “list partners”, you can insert your offer for a free trial newsletter into their outgoing communications to that client base (and they can do the same with yours).  In that way, you are getting permission from the recipient prior to sending your law firm marketing newsletter – which is much more effective than purchasing a list.

The overall goal of your list is to cultivate relationships that move the prospect to become a client.

A word about the value of Unsubscribe

The value of “unsubscribe” — allowing prospects on your email distribution list to leave your list at any time and for any reason they like – is that it helps you reach your goal of creating a highly motivated core list of clients and prospects more quickly.

Of course, there are many marketers who believe that openly allowing prospects to leave their list only encourages them to do so. And that may be true.

The question is – why would you want to keep sending free legal information to an individual who doesn’t want it, won’t use it and isn’t interested in your services?

The truth is that by allowing those individuals to leave your list, you are actually increasing the health of your list.

You are refining it into a tighter, healthier, more highly focused, highly motivated group of people who are interested in what you have to say and the services you have to offer.

So, don’t hide the “unsubscribe” option in fine print at the bottom of your newsletters or bury it in text in your e-mail tips or create a long, convoluted process for them to remove their name.

Display the “unsubscribe” option prominently along with a succinct message that spells out what they will be missing – insightful answers to their most pressing legal questions at no cost.

10 Wins Social Media Provides for Lawyers

Posted in Social Media Marketing for Law Firms

10 Wins Social Media Provides for LawyersThe problem many legal marketers face when it comes to social media is how to measure it, since social media delivers as many if not more intangibles than it does tangible things like clicks, likes and visits.

To gauge the true value for your law firm, consider these 10 ways that your firm may already be benefitting beyond the obvious:

  1. Brand building. Since social media is your unfiltered voice, you have a great opportunity to build your brand.
  2. Community. Social networks allow you to create a community and engage in a dialogue with prospects and clients who will tell you what they need and want from your firm. This is a great way to gather meaningful market research.
  3. Exposure. It takes a minimum of 7-10 exposures for a prospect to decide to make a purchase. Social media gives you a number of different avenues for getting repeat exposure.
  4. Authority. Being active on social platforms helps you establish authority in your area of practice.
  5. Influence. As you build your authority, your influence grows – and the larger the audience, the greater the influence.
  6. Traffic. Social media drives traffic to your website or blog, giving you an opportunity to gather contact information so you can engage directly with prospects.
  7. Relevance. Prospects and clients are already checking to see if you are represented on social networks whether or not you realize it. You risk being viewed as behind the times if you are not engaging them on major social media sites.
  8. Mindshare. You will probably never know how you are affecting people on social platforms, but you can bet you won’t have any chance of gaining mindshare if you don’t engage at all.
  9. One-up your competitors. There are lots of lawyers who are still not participating in social media, which provides you with a great opportunity to stand out from the crowd.
  10. Big wins. If a social media contact refers you on a big case or you get a call from a major media outlet to comment on something you’ve posted, that’s a big win. They don’t happen often, but when they do, they make your investment incredibly worthwhile.

Building a social media presence takes time. You cannot simply post a few articles on your pages or blog and expect prospects to knock down your doors. Create content that is relevant to your targeted prospects, keep pumping out fresh content almost every day, and when they come, focus on converting them!

Free Training Webinar for NACBA Members on Using LinkedIn to Build a Referral Network

Posted in Generating Referrals for Attorneys

Free Training Webinar for NACBA Members on Using LinkedIn to Build a Referral NetworkAre you harnessing the power of LinkedIn to build a robust referral network for your consumer bankruptcy practice?

LinkedIn is a powerful social media tool for lawyers and litigators. Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network.

On Thursday, August 24 at noon PT/3 p.m. ET, you can learn how to leverage LinkedIn as a lead generation tool when I present a free training webinar exclusively for NACBA (National Association of Consumer Bankruptcy Attorneys) members on LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media.

Upon completion of this course, you’ll be able to:

  • Outline what you need to include and exclude in your LinkedIn profile
  • Recognize how to join and create LinkedIn groups that target your key referral sources and clients
  • Describe how to generate targeted connections using LinkedIn
  • Discover how to find the best referral sources on LinkedIn
  • Identify ways to increase your profile views by 400%
  • Avoid the biggest yet most common mistakes that lawyers make on LinkedIn

We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney.

The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate.

This free training webinar for NACBA members will be live on Thursday, August 24, at noon PT/3 p.m. ET. Can’t attend live? By registering, you will be able to view the course live.  We’ll also send you an email with a link to view a recording at any time for 12 months.

Register online now for the free LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media training webinar for NACBA members.