The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

(888) 588-5891

Latest Data on Best Times to Post on Top 5 Social Media Networks

Posted in Social Media Marketing for Law Firms

While there is no perfect time for everyone, there is plenty of research available that shows what works for most businesses when it comes to posting on social media. Recently, the team at CoSchedule took research from 20 research studies to compile a guide to the best times to post on social media. They took that data and created the infographic below as a guide on the best days of the week and times to post for the five major social networks.

Bad timing can kill a business, a relationship and, sometimes, a social media post. It would be foolish to waste the efficacy of your social media posts by not paying attention to readily available research that tells you exactly when it’s prime time for you to post on Facebook, Twitter, LinkedIn and other networks.

If you’ve been measuring your social media marketing as you should but haven’t been strategically posting as this guide suggests, I suggest that you change things up and track your posts from here on out to see if you get better results through strategic scheduling.

If you operate in more than one time zone, research suggests that basing your posts off Eastern or Central time is best to reach the largest potential audience, since 80% of the American population lives in one of those two time zones.

If you get better results through scheduling, great. It didn’t cost you a thing to get those results. If you don’t get a bump in traffic, shares or likes, then go back to what you were doing before if you like. No harm done.

Picking the right times is no guarantee that your posts will go viral, but posting at the right times to get maximum potential viewership for what you have to say is just smart marketing.

Latest Data on Best Times to Post on Top 5 Social Media Networks

 

Using Instagram to Get Leads for Your Law Firm

Posted in Social Media Marketing for Law Firms

Instagram is not on many law firm’s radars, which makes it rife with opportunity for savvy social media legal marketers to use this popular channel to acquire new leads.

Instagram is all about images. 20 million users in the U.S. visit the site every day to see photos and read stories that inspire and connect with them. The photos you post should reflect your firm’s branding image and your target audience. For example, if you are a divorce lawyer, you might want to post humorous memes that can help lighten the mood of people going through a tough divorce. If your target audience is corporate, you may want to steer clear of humor-based imagery.

Also, since Facebook owns Instagram, it is a natural extension of your marketing efforts on Facebook to include Instagram ads in addition to your posts.

This infographic from Buffer demonstrates the steps you should take to make Instagram a great lead generator for your law firm:

Using Instagram to Get Leads for Your Law Firm

 

+++++++++++++++++++++++++++++++++++++++++++++++++

FREE Webinar: Leveraging the Power of Social Media

For solos and small firms, the goal of social media is lead generation and business development, pure and simple. How you get there is by building targeted relationships, providing solid content, and consistently adding value. Attorneys we have worked with at The Rainmaker Institute regularly receive 100-250 new leads every month just from efforts online and via social media.

Learn about the social media networks that will work best for your firm and how to leverage them to get more leads by watching my latest free webinar – Leveraging the Power of Social Media.

During this free one-hour webinar, you will learn:

  • 3 low cost marketing tools for maximizing your results from social media
  • The 3 biggest mistakes lawyers make with social media and how to avoid them
  • Top 10 steps to jumpstart your referrals on LinkedIn
  • Using Facebook to connect with potential clients and referral sources
  • How to get qualified leads on Facebook for 90% less than on Google PPC
  • How to use content marketing to position yourself as an industry thought leader
  • Insider secrets to getting more leads from your blog

If you want to discover real-world strategies that work for attorneys when it comes to generating and converting leads using social networks, learn how by watching this free webinar.

Register online now for immediate access to this free one-hour webinar.

8 Steps to Improve Your Local Search Ranking

Posted in SEO for law firms

8 Steps to Improve Your Local Search Ranking Local search is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. After all, someone searching for an attorney in Scottsdale will not care about a lawyer in Scarsdale…and Google knows that. Google is all about delivering relevant search results to its users…hence, the importance of doing whatever you can to rank well for local search.

Here are 8 steps you can take to ensure your firm shows up well in local search results:

Find the right keywords.  You must use the same keywords people use when they search online.  Research and use the right keywords for your target market.

Optimize your website and content with local terms.  Your website should feature your full company name, address, phone number and a geo sitemap to help search engines find you.

List your firm on Google My Business.

List your firm on local and legal directories.  You also need to get your firm listed on Yahoo Local, Bing, FourSquare and review sites like Yelp plus legal review websites like Avvo. There are hundreds of online directories and rather than taking up your or your staff’s valuable time, I suggest you check out Moz Local, which will automate the listing process for you.

Be sure listings are consistent.  Use a consistent firm name, address and phone wherever these appear online – on your website, your social media profiles, your blog, etc. Especially if you’ve been practicing for awhile and have moved a few times or changed firm names — your listing must be exactly the same everywhere on the Internet to earn citations, which are critical to being found in Local Search.

Get reviews.  Reviews of local businesses are becoming increasingly important in search results, so if you’ve made a client happy with your service, ask them to submit a review or testimonial saying why they loved doing business with you.

Optimize your social network profiles.  Every social media site that your law firm is on should include the firm’s name, address, phone and a link to your website.  Remember to keep it consistent across all networks.

Optimize for mobile.  Be sure your firm website is fully optimized for mobile devices.

How to Get Great Google Rankings in 2017

­

Don’t Miss Our Free Training Webinar for Attorneys on Building a Great Online Reputation!

Posted in Internet Marketing for Lawyers, Law Firm Marketing

Don’t Miss Our Free Training Webinar for Attorneys on Building a Great Online Reputation! What do prospects see when they type your name into a search engine? If it’s not much, that can often be as harmful as something negative.  Creating a strong online reputation is critical to your ability to attract new clients.

On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Protect, Build & Leverage Your Online Reputation.

Access this free training and: 

  • Discover how to get feedback from 100% of your clients without risking a negative review online.
  • Find out exactly how to address both positive and negative reviews online so that both of them bring you business.
  • Use online reviews to beat your competition, no matter what their marketing budget is.
  • Get a proven process for requesting and collecting reviews that will outperform anything you’ve ever tried.
  • Get your hands on a series of word-for-word scripts that you can use to build your reputation today.
  • Learn the top 5 ways to use your best reviews to boost conversion rate and maximize your marketing ROI.
  • Put little-known best practices to work for you and gain from the experience of thousands of clients who went before you.

BONUS: Everyone who attends this live online training event will receive a free Online Reputation Audit so you can see exactly what your prospects see when the look you up online!

Register online now for the free online training event — How to Protect, Build & Leverage Your Online Reputation— on Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET.

 

Use the 4 Things Clients Care About to Differentiate Your Law Firm

Posted in Law Firm Marketing
Use the 4 Things Clients Care About to Differentiate Your Law Firm

In today’s hyper-competitive legal services marketplace, it is not enough to be smart or even to do a great job for your clients. You must find a way of differentiating yourself and your law firm so that prospective clients have a reason to choose you over your competitors.

Consumers are confused about the legal marketplace and are looking for ways to determine differences between what appears to them to be a sea of lawyers all offering the same services, marketing to them in the same way.

One of the most common mistakes I see attorneys make in their law firms is copycat marketing. We have all seen law firms out there that look exactly like other law firms. Their websites are the same. Their pictures are the same. Their marketing messages are the same.

Consumers are confused. They don’t know how to tell one law firm from the next.

Your problem in failing to differentiate yourself from your competitors is that there are 1.3 million attorneys in the U.S. — that’s one lawyer for every 238 people, men, women and children included. Think about the level of concentration in your city. There are a lot of lawyers who do what you do.

The problem is that if you don’t differentiate your law firm, you will face increased competition and be perceived as a commodity. And when you’re perceived as a commodity, you can’t command the fees you want and need to charge.

When you fail to differentiate, you fail to prove your value to your prospects. Instead of talking about your value, you’ve talked about your services. Instead of talking about solutions, you’ve talked about your degree or the size of your firm. People don’t care about that.

So what do they care about? Here are the four major areas they really care about:

  1. The value you bring to the relationship.
  2. The benefits they will get from working with your firm.
  3. The solutions you provide, especially the creative ones.
  4. The results you have achieved for your clients.

Learning to differentiate your practice is one of the many law firm marketing strategies you will learn when you attend a Rainmaker Retreat. Here are the upcoming dates:

  • August 18-19, 2017 — Las Vegas, NV/Four Seasons Hotel Las Vegas
  • September 15-16, 2017 — Atlanta, GA/The Ritz-Carlton Atlanta
  • October 13-14, 2017 — Dallas, TX/Hyatt Regency North Dallas
  • November 10-11, 2017 — New Orleans, LA/Royal Sonesta New Orleans
  • December 8-9, 2017 — Los Angeles, CA/The Ritz-Carlton Marina del Rey

Register online now for a Rainmaker Retreat or call 888-588-5891 for more information.

 

 

Free Webinar 7/18: How to Protect, Build & Leverage Your Online Reputation

Posted in Internet Marketing for Lawyers, Law Firm Marketing

Free Webinar 7/18: How to Protect, Build & Leverage Your Online ReputationOn Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Protect, Build & Leverage Your Online Reputation.

Reputation is everything for attorneys. A good reputation gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that attorneys tend to pay close attention to cultivating a reputation as effective, ethical counselors.

But is all your hard work toward that goal reflected in your online reputation?

What do prospects see when they type your name into a search engine? If it’s not much, that can often be as harmful as something negative.

Join this free training and: 

  • Discover how to get feedback from 100% of your clients without risking a negative review online.
  • Find out exactly how to address both positive and negative reviews online so that both of them bring you business.
  • Use online reviews to beat your competition, no matter what their marketing budget is.
  • Get a proven process for requesting and collecting reviews that will outperform anything you’ve ever tried.
  • Get your hands on a series of word-for-word scripts that you can use to build your reputation today.
  • Learn the top 5 ways to use your best reviews to boost conversion rate and maximize your marketing ROI.
  • Put little-known best practices to work for you and gain from the experience of thousands of clients who went before you.

This online training event will be presented by Michael Veinbergs, CEO of Local Marketing Geeks. Michael is an online marketing expert, a well known speaker and the owner of one of the premier online marketing agencies in the country focused on helping attorneys build their practice. He is a UCSD graduate and a 28-year sales and marketing veteran. He started his first marketing agency in 2009, offering web development, SEO, PPC reputation marketing and more.

BONUS: Everyone who attends this live online training event will receive a free Online Reputation Audit so you can see exactly what your prospects see when the look you up online!

Register online now for the free online training event — How to Protect, Build & Leverage Your Online Reputation— on Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET.

 

What’s Your Excuse for Not Having a Law Firm Marketing Plan?

Posted in Law Firm Marketing

What’s Your Excuse for Not Having a Law Firm Marketing Plan?There are many excuses for not having a law firm marketing plan, but I have yet to hear one that I would buy into. You don’t have the time to put into planning the future of your firm? You don’t know how to write one? You will get around to it “some day” but that day never comes? Is this what you are telling yourself?

Here’s what a law firm’s lack of a marketing plan tells me:

You only plan to practice for a year or two. Having a law firm marketing plan increases your chances of survival over the long haulA solid, well-planned guide keeps you from making serious mistakes that can quickly sink your business.

You like to fly by the seat of your pants. Creating a solid business plan provides structure and a context for everyday activities, while helping to fit daily activities into the context of a larger, more strategic plan of how you are going to grow your business.

You like to bury your head in the sand. Staying on track amidst the day-to-day distractions and assessing opportunities to see if they fit with your long-term goals is another way that a comprehensive marketing plan can help you stay on track.

You have plenty of money to throw around.  By knowing your financial costs and risks ahead of time, you can more effectively plot your growth strategy and manage your budget.

You like to follow the crowd. Emulating someone else’s business model simply because you don’t want to devote the time and resources to developing your own law firm marketing plan is fraught with a number of dangers. For example, if you copy someone else’s business model, you will likely wind up copying their mistakes as well. You can also miss opportunities that are perfect for your business because of your distinctive experience, knowledge, background, location, or target demographics.

You don’t envision any future for your firm. In the end, your business will be driven by your vision — and the process of developing that vision is critical to your business success.

You like operating in a vacuum. It is crucial to set up measurable objectives in advance so you are able to compare your results against those objectives to learn where you succeeded and where you fell short.  If you don’t know where you are going, how will you know when you get there?

If the law doesn’t work out, you can do something else. Being committed to growing your business starts with laying a good foundation for that future growth, with clearly delineated steps for those in the organization to follow so they can contribute to your success.

You can fix this by investing just two days at a Rainmaker Retreat, our law firm marketing seminar. Here are the upcoming dates:

  • July 14-15, 2017 — Ft. Lauderdale, FL/The Ritz Carlton
  • August 18-19, 2017 — Las Vegas, NV/Four Seasons Hotel Las Vegas
  • September 15-16, 2017 — Atlanta, GA/The Ritz-Carlton Atlanta
  • October 13-14, 2017 — Dallas, TX/Hyatt Regency North Dallas
  • November 10-11, 2017 — New Orleans, LA/Royal Sonesta New Orleans
  • December 8-9, 2017 — Los Angeles, CA/The Ritz-Carlton Marina del Rey

Stop making excuses and creating reasons to fail. Register online now for a Rainmaker Retreat or call 888-588-5891 for more information.

 

4 Steps to Build a Foundational Email Marketing List

Posted in Email marketing, Email marketing for law firms

4 Basic Steps to Build a Foundational Email Marketing ListEmail marketing is highly sophisticated today, so if it’s been some time since you caught up with contemporary practices and resources, it’s time to do that. Here are the four basic steps you need to build the foundation for your email marketing list:

Step 1: Select a service. You simply cannot rely on your own email system for marketing purposes anymore. There are just too many laws on the books you could be breaking, and best practices you would also likely be violating. Fortunately, there are very good email services for small businesses at no or low cost, including MailChimp (free for up to 2,000 email addresses and 12,000 emails per month), Constant Contact, iContact, Aweber and more. Research what’s out there and choose the best one for your practice.

Step 2: Set up your lists. Your email service provider will furnish you with a form you can use on your website to gather email addresses for people who want to sign up for your e-newsletter or other offers. Now is the time for you to segment your lists by each offer as well as create separate lists for existing clients and referral sources. Keeping these segregated allows you to better target each audience with your messaging. You can always opt to send to multiple lists whenever you want.

Step 3: Set up autoresponders. Everyone who responds to your e-newsletter or other offers should get an automatic response back from you thanking them for their interest. You can then set up additional autoresponders to alert them to new offers or a breaking news article in your newsletter, send special holiday greetings, etc.

Step 4: Make it easy to sign up. Place your sign-up form on all your website and blog pages in a prominent place where it is easy to locate. Don’t ask for too much information — a name and an email address are standard these days.

Your email list service will keep you compliant with current email marketing laws and practices by automatically allowing people to unsubscribe and deleting their email addresses from your lists if they opt out.

Independence Day Special: Training Video on How to Build a 7-Figure Lifestyle Law Firm

Posted in Law Firm Development, Law Firm Marketing

Independence Day Special: Training Video on How to Build a 7-Figure Lifestyle Law FirmHow happy are you about your pursuit of financial independence through the practice of law?

If the answer is, “not very,” then it’s time to start taking the necessary steps to build a lifestyle law firm — one that lets you do what you want, when you want to do it. There is no magic formula for getting there; there is hard work involved before you can reap the rewards. But once you get there, your life and your work will be immeasurably better for the effort.

As a solo practitioner, a partner in a small law firm, an associate or of counsel, your primary focus, after gaining competency as an attorney, is to understand the key principles of business development and law firm marketing and to apply them every single day. Not every attorney will be a top Rainmaker, but everyone can do something to grow and market his or her practice.

Since 1999, The Rainmaker Institute has helped hundreds of their clients break the 7-figure barrier.

If you’ve struggled to scale to a million dollars or more in your law firm, you need to watch our special training video on How to Build a 7-Figure Lifestyle Law Firm. You will learn the specific steps you must take to build a lifestyle law firm that provides the income you want to enjoy the life you want, including:

  • What it really takes to build a 7-figure law firm-no hype and no BS.
  • Insider tips from managing partners running multi-million dollar firms
  • How to position yourself as a recognized expert and attract higher quality clients
  • 3 biggest reasons why you’re not getting more referrals and how to overcome these hurdles
  • The 2 things every Million Dollar Law Firm has in place (you will never achieve 7 figure revenues without both of these)
  • 2 key metrics you must measure every month if you want to grow your law firm

To help you declare your independence, we are offering this training video on How to Build a 7-Figure Lifestyle Law Firm — a $97 value — for only $7. This special offer is only available until midnight PT on Tuesday, July 4, 2017.  Order online now.

Your Answers to These 3 Questions Will Govern the Success of Your Law Firm

Posted in Law Firm Marketing

Your Answers to These 3 Questions Will Govern the Success of Your Law FirmAre you still struggling to find the formula for success when it comes to growing your law firm? Many attorneys are — primarily because they have not defined what is necessary for them to attract the people or companies that are most likely to do business with them initially, repeatedly and at the highest profit margin.

How you answer these 3 critical questions will help shape the type of law firm you build and determine whether you will just get by or if you will build something that is successful beyond your wildest dreams.

Question #1: What value do you provide?

We are not talking about your “product” — whatever type of law it is that you practice. We are not talking about your hopes and dreams for your practice because your clients do not care about that. We are talking about what kind of value you deliver to your clients. If someone hires you, what will they have tomorrow that they didn’t have today? How will they feel after working with you? How will their lives or the things or people they care about be better because they hired you? These are the questions you must answer to articulate the value you bring to a working relationship with your clients.

Question #2: Whom do you serve?

The idea of practicing law to serve the ideal called “justice” may be noble but it will not put dinner on the table. The ideal you must serve is the client and you must organize your firm around your ideal client. Identifying and defining your ideal client will tell you who your target market should be.  Without knowing your target market, you are wasting money marketing to the universe of “everyone.”

Question #3: How will you say no?

It’s not unusual for attorneys, especially those just starting out, to take on any client with a pulse. This is a mistake because you will work yourself and your staff to death on marginal business.

One of the biggest misconceptions is if you market like a specialist and niche your legal practice, your business is going to dramatically diminish. The truth is, when you niche your legal practice, you speak and communicate more powerfully to your ideal market than if you say you can help anyone and everyone.

Of course, there may be a few prospects you will no longer reach…but because you are stating a compelling reason why your ideal target should do business with you, your firm will begin to attract your ideal target market more powerfully.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Independence Day Special: Video on How to Build a 7-Figure Lifestyle Law Firm

make more moneyIs your firm on track?

Since 1999, The Rainmaker Institute has helped hundreds of their clients break the 7-figure barrier.

If you’ve struggled to scale to a million dollars or more in your law firm, you need to watch this video training.

You will learn the specific steps you must take to build a lifestyle law firm that provides the income you want to enjoy the life you want.

To help you declare your independence, we are offering this training video on How to Build a 7-Figure Lifestyle Law Firm — a $97 value — for only $7. Order online now.