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Law firm marketing and business development strategies

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5 Easy Ways to Grow Your Email Marketing List

Posted in Law Firm Marketing

5 Easy Ways to Grow Your Email Marketing ListWith all the options available to you today to market your law firm, one of the cheapest and most effective is email marketing.  However, if you don’t have a great list of clients and prospects to send those emails to, there’s no way your email marketing efforts will be productive.

The best email lists contain the names of people you have already done business with or who have had some type of interaction with you.  These are better than paid lists since you are already known to them — your emails won’t be a “cold call.”

So how do you keep adding to that list to expand your sphere of influence?  Here are 5 easy ways:

1. Find opportunities to speak and present. Each time you do, make sure you collect the names and email address of everyone at the events. If for some reason the organizer will not give you this information, do a give-away (free consultation, free report) during your presentation. In order for individuals to be eligible to receive your give-away, they must give you their business card or their name, number and email.

2. Every time you go to a networking event and collect business cards make sure these individuals are added to your database or e-newsletter list. Don’t worry, if someone gives you their information they are implicitly stating you can send them information. If for some reason they don’t want it, there is always the opportunity for them to unsubscribe or to ask to stop receiving the information.

3. Offer a freemium. On your website you can send people a free report (filled with information that is important and meaningful to them) in exchange for their contact information. You can have this automated so you or someone else is not personally responsible for sending out the article, but it goes automatically after your system gets their info.

4. Any time you send out an e-newsletter, encourage those who receive it to forward it on to anyone they know who can also benefit from the information.  Post your newsletter online with a function that allows people to sign up for future issues and promote the link via social media.

5. Have a “e-newsletter” opt-in form on your website and blog so people who visit these can opt-in to receive your e-newsletter.

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FREE On-Demand Webinar: How Law Firms Can Use Dashboards to Save Time, Increase Productivity and Close More Cases

dashboardDo you have the critical numbers you need to run your law firm efficiently at your fingertips?  Dashboards have been used by businesses for years, but law firms have been slow to adapt them to running a more efficient, effective enterprise.

A dashboard provides you with insights into what is working — and what is not — in your marketing programs and other areas of your business.  Rainmaker Institute CEO Stephen Fairley and law firm management expert Micki Love, COO of Hughes & Coleman Injury Lawyers, lead you through this free webinar where you will learn:

  • 5 key metrics every law firm must be tracking every month
  • How to save 100 minutes a day with dashboards
  • Key performance indicators for law firms
  • How a business dashboard can help you grow your law firm
  • 3 areas to audit each month to ensure staff compliance
  • 5 critical questions to ask yourself to create your own dashboard

Hughes & Coleman is a personal injury law firm with seven offices in Kentucky and Tennessee. Micki has demonstrated the knowledge it takes to lead a staff of more than 100 employees and to grow a firm across the country. She has consulted with countless law firms on law firm management, giving them direction and building their knowledge of legal management and marketing.

Register online now to get immediate access to the free one-hour webinar on How Law Firms Can Use Dashboards to Save Time, Increase Productivity and Close More Cases.

Arguments for Automating Your Email Marketing

Posted in Law Firm Marketing

Laughing_Bird_Caye,_BelizeI love to travel, especially on those rare occasions where it is just me and my wife and a week of downtime in front of us.  I sometimes find myself perusing the Getaways section of Groupon’s website to see if there are any sales on destinations I’d like to visit.

I was doing just that the other day while waiting for a client to come on a conference call.  I saw a listing for a resort in Belize that looked interesting, so I clicked on it to learn more about it and the deal.  Then the client came on, and I shut things down to take care of business.

About two hours later, an email from Groupon popped up in my inbox with the subject, “Still interested in a Getaway?”  When I opened the email, there was a big, beautiful picture of the resort under the headline, “Hello.  Still interested in this deal?  Come back and get it!”

And that, my friends, is email marketing automation at its best.

Email marketing automation is all about catching prospects at the right time with the right content.  According to eMarketer, marketers that connect with customers via automated email marketing see conversion rates as high as 50%.

Here are some other email marketing automation stats, courtesy of myemma.com:

  • Companies that automate emails are 133% more likely to send messages that coincide with the purchase cycle of their customers.
  • Relevant emails drive 18x more revenue than broadcast emails.
  • Personalized emails generate up to 6x higher revenue than non-personalized emails.
  • The #1 reported benefit of email marketing automation is the creation of more and better leads.
  • Automated emails get 119% higher click rates than broadcast emails.

Most of the solos and small firms we know have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client is a great benefit.

For law firms, we’ve found that one of the best ways to capture leads is through education marketing.  Offering a free report on your website in exchange for a prospect’s email address is a true win-win:  it’s a great way to capture those leads that may not be ready to pick up the phone or send an email and your prospect gets a free guide that helps them understand their legal issue better.

So here is how the process goes when you automate it correctly:

  1. Prospect visits your website and enters their email address to get your free guide.
  2. Your auto-responder system emails them the guide and a few tasty tidbits about your firm.
  3. An automated drip email campaign begins where your prospect is sent pre-written emails according to a schedule you establish in your system that educates them more about your firm, the steps they should take next, testimonials from previous clients, a free consultation offer, etc.

The goal is to lead the prospect along the buying path and get them to do what you want – call, set an appointment, etc.  And it’s all done automatically, with no intervention from you or your staff needed until the prospect calls and your regular intake process begins.

You also use the same system to nurture qualified leads until they become clients, sending a series of emails to prospects that miss an appointment or fail to hire you after the initial consultation.

Using email marketing automation will increase your open and click-through rates, which will in turn increase your conversion rates.

And then you’ll get to spend a lot more time in places like Belize, with or without a Groupon.

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NEW FREE REPORT:  How to Tap Into One of the Most Cost Effective Marketing Tools for Law Firms & 4 Steps to Get Started Today

email marketing man in chairIn less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”

An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.

Here’s what you’ll discover when you read this report:

  • 10 reasons an e-newsletter is necessary to your legal marketing strategy
  • The cost benefits of an e-newsletter
  • How to incorporate your e-newsletter with your social networking
  • How an e-newsletter supports your marketing efforts
  • How to get started right away with your e-newsletter

Click on the following link to receive your free report on How to Tap Into One of the Most Cost Effective Marketing Tools for Law Firms & 4 Steps to Get Started Today.

 

How to Define Your Social Media Strategy

Posted in Law Firm Marketing

When developing a strategy for social media marketing, you need to give serious thought to the 5 “W’s” and the “H”:

How to Define Your Social Media StrategyWho is your target market

What you want to accomplish

Where you will be participating (Facebook, LinkedIn, Twitter, etc.)

When you will be posting for maximum benefit

Why you want to use social media

How you will execute and measure your plan

Extrapolated from a recent post on the Buffer blog, here are 20 items you need to consider that will ensure you are developing a social media strategy that will actually help you achieve your overall law firm marketing goals:

  1. The reason you want to participate in social media.
  2. The overall purpose of your law firm.
  3. What you hope to achieve with social media.
  4. What your target market looks like.
  5. Which social media platforms your target market uses.
  6. What information is most important to your target market.
  7. What events are important to your target market.
  8. What problems you can help your target market solve.
  9. The path your prospect takes from search to buy.
  10. Where social media fits within the purchase path.
  11. What your brand stands for.
  12. What tone you should take in your social media posts.
  13. What emotions you hope elicit through text and visuals.
  14. What types of content you should post on each platform.
  15. What types of content best supports your marketing mission.
  16. What resources you have to devote to social media.
  17. Who should be responsible for running your social media program.
  18. How often you should post to social media.
  19. How social media integrates with other aspects of your marketing program.
  20. How you will define success and measure ROI.

Created and executed correctly, a social media marketing program can help you connect with prospects you may never have found otherwise and drive the engagement on to more richly rewarding places like your blog, website or newsletter.  Just don’t start the journey without a map.

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free keyGet More Proven Legal Marketing Strategies FREE from The Rainmaker Institute

One click of your mouse will take you to our website where you can see the current issue and subscribe to our complimentary monthly e-newsletter that will be delivered to your inbox every month.

Each issue is chock-full of legal marketing information you can put to use right away and share with your staff to maximize the effectiveness of your legal marketing plan.  Click here now to subscribe to The Rainmaker Institute Law Firm Marketing Newsletter.

 

Mobile Marketing: 42% of Organic Search Visits Now Coming Via Mobile Devices

Posted in Law Firm Marketing

Mobile Marketing: 42% of Organic Search Visits Now Coming Via Mobile DevicesAccording to the Digital Marketing Report Q4 2014, a quarterly digital marketing analysis produced by search marketing agency Merkle|RKG, mobile devices are now delivering 42% of the organic search traffic across the three major search engines: Google, Yahoo and Bing.

The report also notes that mobile organic traffic grew 54% in the fourth quarter of 2014 from the same time period one year ago.  In addition, more than half (52%) of all visits to social media sites are from mobile devices (smart phones and tablets).

To anyone paying attention to consumer habits these days, this should come as no surprise.  Nor should it be any surprise that you are missing out on a big chunk of traffic for your website if you don’t optimize it for mobile.

Here are some more reasons you need to go mobile with your online marketing presence:

Mobile users are different.  Mobile users want information in quick, digestible bites so your mobile design should match how they will be using your site.  For more law firms, it is essential to provide an easy way to contact you — a click-to-call button that the user needs to merely tap to initiate a phone call.  You want to include essential information only on your mobile site, and keep the design simple.  Good load speed is critical — 57% of mobile users will abandon your site if they have to wait three seconds for it to load, according to research by Strangeloop Networks.

SEO.  Search engines are now penalizing sites that are not optimized for mobile, so you could see your search rankings suffer if you don’t have a mobile site that works on iOS and Android platforms (smart phones and tablets).

Lead conversion.  Mobile users are much more inclined to take action than desktop users, so your calls-to-action should be highly conspicuous on your mobile site.  If you are using email marketing for lead conversion, realize that 26% of all email is opened on a mobile phone and 11% is opened on a tablet.

Engagement.  Mobile users accessing a standard website will not engage when they have to pinch or zoom to find your content.  If you provide them with a good mobile experience, they are much more likely to return to your site later on a desktop (Google reports that 90% of people move between devices to accomplish a goal).

Loss to competition.  Google says that 41% of mobile users will go to a competitor’s site after a bad mobile experience!

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NEW “Rainmaker Retreat: Unplugged”
DVD Set Now Available!

The 6 DVD set is a live recording of the Rainmaker Retreat, a 2-day legal marketing intensive led by legal marketing expert Stephen Fairley that covers over 65 proven online and offline marketing and business development strategies for law firms.

You will discover:

  • Lead Generation Techniques: how to generate more leads from the Internet, social media and blogs.
  • Lead Conversion Techniques: a proven system to track incoming leads and improve your conversion rates to turn more of those prospects into paying clients.
  • Client Retention Techniques: specific tools to double your referrals and to help you with “Building a Lifestyle Law Firm®”
  • Engaging activities to help you identify your ideal target market so you can powerfully market to them.
  • Over 65 PROVEN online and offline legal marketing strategies.

Click here now to order Rainmaker Retreat: Unplugged.

Tips for Succeeding on LinkedIn

Posted in Law Firm Marketing

If your practice serves businesses or business people, then you need to have a presence on the leading business website:  LinkedIn.  This is the #1 social media hangout for business professionals who use the site to connect with peers, find jobs, learn things that can make them better at their current jobs, or utilize as a vehicle for outreach to potential clients.

LinkedIn is also powerful when it comes to search.  When someone searches for you on the Internet using your name, your LinkedIn profile will be one of the first things that pop up.  Its summary format makes it an attractive choice for those who want a comprehensive view of your background.  Which is why having a well-written, exhaustive profile is key to success on LinkedIn.

There are some other good strategies for succeeding on LinkedIn, and presentation design agency Ethos3 recently compiled a list of 33 tips to help you navigate and take advantage of all the LinkedIn features in this informational infographic:

Tips for Succeeding on LinkedIn

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How to Create Leads and Referral Sources on LinkedIn

Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network. With over 300 million professionals on LinkedIn, it has become one of the easiest ways to rapidly identify strategic contacts and build relationships with them!

In this advanced, information-packed 60-minute webinar you’ll learn:

  • Linkedin-iconHow to generate targeted connections using LinkedIn
  • How to join and create LinkedIn groups to target your key referral sources and clients
  • Tools to land 2-4 lunches every month with your connections and referral partners
  • What to say during these meetings to ensure prospects remember you
  • How to follow up after your LinkedIn lunch

Click on this link now to access the one-hour webinar, From LinkedIn to Lunch: How to Create Leads and Referral Sources on LinkedIn.

How to Tell Which Social Media Platforms Will Work Best for Your Practice

Posted in Law Firm Marketing

One of the most common questions I get from attorneys is how to identify the right social media platforms for their practices.  First, the most important thing in identifying the right social media platform is to know your target market.   If you don’t know that, then any marketing you are doing anywhere is just a shot in the dark.

Once you know the demographics of your market, you can then focus on the social media platforms that do the best job of reaching that audience.  Here are demographic breakdowns on the most popular social networks from the Pew Reseach Center’s 2014 Social Media Update:

fb2

 

li

 

twit

pin

If your market is business-to-business, then you want to have a robust presence on LinkedIn.  If you market to consumers, then Facebook is your best bet.  If you want to go after a female clientele, then be sure you have some presence on Pinterest.

Once you have done the necessary homework on knowing your prospect inside and out, then it’s much easier to find the best places to reach them.

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LinkedInReportNEW Free Report: How Attorneys Can Make the Most of LinkedIn

With over 332 million members in over 200 countries (100+ million in the U.S.), LinkedIn has quickly become THE ‘go to’ business-to-business directory and the most popular social networking platform dedicated to professional business development.

To ignore it is the proverbial equivalent of sticking your head in the sand.

Learning how to use LinkedIn to your biggest advantage takes time and effort, but it is time well spent.

If you are new to LinkedIn, it can be confusing, much like any new software that you need to learn to grow your business.

Here’s what you’ll discover when you read this report:

  • What LinkedIn can help you accomplish
  • Valuable LinkedIn features that can increase the power of your network
  • Smart ways top attorneys use LinkedIn
  • What your profile needs in order to be effective
  • How to make people want to know more about you
  • And much, much more!

Click here now to receive your free report on How Attorneys Can Make the Most of LinkedIn.

 

How to Motivate Your People and Profit

Posted in Law Firm Management

How to Motivate Your People and ProfitLast year, I invited attorneys to submit questions for an interview I was conducting with Michael Gerber, the author of a number of books on entrepreneurship including the best selling Awakening the Entrepreneur Within and The E-Myth Revisited. For more than 40 years, he has been teaching business owners who possess significant technical skills but few business skills how to transform their companies into world-class organizations.

I fielded about 40 questions and was amazed at the number of those that dealt with personnel issues.  Not just finding good people, but training them and keeping them motivated.  This is something that bedevils a lot of businesses, not just law firms.

I run a fairly large business now myself (60+ and counting), and dedicate real effort every day to ensuring that everyone who works here is motivated to do the best possible job for our clients and our company.  Here’s what I’ve learned about motivating the people who work for me:

First, hire good people.  You can’t fix stupid, so don’t hire it.  Sure, we have all made hiring mistakes — people who interview great but their rubber never meets the road.  Learn from those mistakes and put together a process for hiring that ensures you get the best possible people.

Get rid of the weak links.  Bad employees kill the motivation in good ones.  As soon as you discover you have a rotten apple, toss it.

Give them freedom.  Good people hate being micro-managed, so as soon as they have proven themselves, give your employees the freedom to do their jobs.  If they have a great idea for doing something different than the way you’ve always done it, listen.  If it makes sense, run with it.  Incentivize them for ways to cut costs and serve clients better.

Make it easy.  The actual work we do is not easy, and neither is yours.  So why make it more difficult for your folks by having outdated systems or processes?  There are so many great automated tools out there to make the work process go more smoothly; invest in as many as you can and you will reap the benefits in a better work product from your people.

Celebrate!  I love to celebrate with the people I work with, whether it’s an informal lunch in the office where we can spend a little downtime just shooting the breeze or it’s a big holiday do.  Last month, I held a Secret Santa party that our team did not expect.  I gave away an iPad, Kindle Fire, Samsung Galaxy 4, 55″ HDTV, paid days off, round trip airfare, Amazon gift cards, Massage Envy gift cards, 2 trips to Sedona and Aria in Las Vegas, as well as a few hundred in cash.  My team was thrilled and fired up for the New Year.

No one succeeds alone, so spend the time and effort to motivate your team and you will reap the rewards.

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FREE WEBINAR TOMORROW:  6 Key Numbers Every Attorney Must Know

Join Rainmaker Institute CEO Stephen Fairley and Brooke Lively, who directs the outsourced CFO services program for How to Manage A Small Law Firm, on Friday, Jan. 23 at 1 p.m. ET/10 a.m. PT for a free one-hour webinar on the 6 Key Numbers Every Attorney Must Know, where you will learn:

  • freeThe 6 key financial numbers you need to track
  • How to determine your cash flow position so you can plan for future growth
  • Core components of a solid chart of accounts
  • The true cost of Accounts Receivables and how to collect more of them
  • How to set up and live by a monthly business budget
  • What a budget variance report is and why you need one
  • The importance of your balance sheet and how to create one

If you can’t attend the live webinar, be sure to register anyway to receive a recording to watch at your convenience.

Register online now for the free one-hour webinar on the 6 Key Numbers Every Attorney Must Know on Friday, Jan. 23 at 1 p.m. ET/10 a.m. PT.

How to Identify Your Ideal Target Market

Posted in Law Firm Marketing

How to Identify Your Ideal Target Market When it comes to marketing your law firm, identifying your target market is job #1.  If you don’t do that, nothing else you do will matter.

Many attorneys may struggle with developing a concise, detailed description of their target market, but it is vital that you do this or your marketing efforts will fall flat.

Ask yourself these 10 questions when trying to determine your target market:

1.  Who would pay for my service?  People that have legal issues need attorneys, so what specific problems do you solve and who is willing and able to pay for that solution?

2.  Who has already purchased my legal services?  Take a look at your current client base and search for commonalities.

3.  What is the extent of my reach?  What geographic area can you realistically serve?  Based on the type of law you practice, you may need to restrict or expand your area of service.  For example, a divorce attorney will probably have a smaller geographic area than an IP attorney.

4.  Am I making the right assumptions?  As I have said many times, you are not your client.  You need to talk to your existing clients or prospects to see what resonates.

5.  What do people who know me think?  Check in with your network peers to get feedback on who they think is your ideal client.  They may give you some ideas you might never have considered.

6.  How am I going to make money?  Are you charging by the hour or by the case?  This can determine who will be best able to afford your services.

7.  How am I going to sell my services?  Different marketing methods appeal to different demographics.  If your target skews young, social media will probably be a top priority for you.

8.  What are my competitors doing?  Looking at what your competitors are doing can help you define your target market – and then you can develop strategies for differentiating yourself.

9.  How will I find clients?  Once you have started identifying your target market, you will need to determine how you can market to them efficiently.  If you plan to use a website and social media as a key strategy, you will need to understand their online behavior patterns.  If you plan to get referrals, you will need a strategy to build a good referral partner base.

10.  Are there options to expand my target market?  This will largely depend on your practice area, but one way to expand your target market is by creating a niche within your practice area.  For example, if you are an estate planning attorney, you may want to develop a sub-specialty in asset protection for wealthy professionals.

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finance chart on brick wallFREE Webinar Friday:  6 Key Numbers Every Attorney Must Know

Join Rainmaker Institute CEO Stephen Fairley and Brooke Lively, who directs the outsourced CFO services program for How to Manage A Small Law Firm, on Friday, Jan. 23 at 1 p.m. ET/10 a.m. PT for a free one-hour webinar on the 6 Key Numbers Every Attorney Must Know, where you will learn:

  • The 6 key financial numbers you need to track
  • How to determine your cash flow position so you can plan for future growth
  • Core components of a solid chart of accounts
  • The true cost of Accounts Receivables and how to collect more of them
  • How to set up and live by a monthly business budget
  • What a budget variance report is and why you need one
  • The importance of your balance sheet and how to create one

Brooke consults with solos and small firms to help them make the strategic financial decisions necessary to grow their businesses.  She has an MBA with a double concentration in investments and corporate finance from Texas Christian University in Fort Worth, Texas, and is a Chartered Financial Analyst.  Her insights and real-world experience are invaluable, and available to you for free during this one-hour webinar.

If you can’t attend the live webinar, be sure to register anyway to receive a recording to watch at your convenience.

Register online now for the free one-hour webinar on the 6 Key Numbers Every Attorney Must Know on Friday, Jan. 23 at 1 p.m. ET/10 a.m. PT.

Rainmaker Retreat Now Scheduled for Dallas and Los Angeles; 50% Off for Early Registration

Posted in Rainmaker Retreat Boot Camp

make more moneyDo you have a plan in place this year to meet or exceed your 2014 financial goals?

Want to learn how top attorneys are doubling their revenues even in this economy?

What do these attorneys know that you don’t?

“Even though my firm is ahead of the average law firm with respect to tech savvy techniques, the Rainmaker Retreat offered cutting-edge tips to launch our marketing strategies to all new levels.” - Jo-Anne, Partner (FL)

“This was the most valuable seminar I’ve been to. Stephen is wonderful, accessible, knowledgeable, entertaining, and truly gifted. If I implement a fraction of what I’ve learned, I will increase my practice tenfold.” - Helene, Partner (CA)

Here’s how to find out what they learned: Join us for one of our two-day marketing boot camps designed specifically for small law firms.  You will discover:

  • Ways to reduce your marketing expenses while increasing your return on investment.
  • How to implement low cost marketing tools and systems that let you control your practice – instead of your practice controlling you!
  • The #1 reason why attorneys do not receive more referrals and how to overcome it.
  • Why most of your advertising does not work and how to fix it.
  • Specific strategies highly successful attorneys are using right now on the Internet and with social media to attract hundreds of people to their websites and blogs every month, convert them to paying clients, and keep them coming back and sending a steady stream of referrals!
  • Demystifying social media strategies - what works and what doesn’t and how to stop wasting your time and start leveraging your online connections.
  • And much, much more!

We strictly limit the number of people for each event so that everyone gets personal attention in a more intimate environment.  Here are the upcoming Rainmaker Retreat sessions:

Get substantial savings (more than 50% off) through our Early Bird Registration, which ends January 31 for the Las Vegas Rainmaker Retreat, February 28 for the Dallas Rainmaker Retreat and March 22 for the Los Angeles Rainmaker Retreat.

You can register online for a Rainmaker Retreat or call 888-588-5891 for more information.  National Trial Lawyers members receive a discount. Please contact National Trial Lawyers at 866-665-2852 to receive the discount code.

Lead Conversion Tips: 6 Ways to Improve the Initial Call Experience for Prospects

Posted in Law Firm Marketing

6 Ways to Improve the Initial Call Experience for ProspectsIn the past year, we have done a lot of secret shopper calls to law firms around the country.  Unfortunately, we’ve found that 95% of the firms we are calling are doing a poor job at compelling our caller to do business with that firm or attorney.

Here are six ways you can improve your lead conversion rate by dramatically improving that initial call experience for a prospect.:

1.  Show empathy. Our caller contacts personal injury firms all the time and the person on the other end of the phone never even says, “I’m sorry you were in an accident.” He/she immediately begins to ask questions without showing compassion.

2.  If you mention your firm’s website, spell it out. Many attorneys have websites that are difficult to spell, so by taking an extra minute to spell it out you can ensure the caller will actually be able to find your website.

3.  Always answer the phone with a smile and the firm’s name (Our call repeatedly hears “law firm please hold”).

4.  Before you place someone on hold, ALWAYS ask the person if it is ok.

5.  Before you transfer a person, always get their name and number in case you get disconnected so you can call back.

6.  Make sure whoever answers the phone likes that role and is able to dedicate his/her attention to the caller 100% (Our caller was often left with the impression that the call was annoying the person who answered).

Fixing this is not hard.  You just need to put a process in place that works for you and train your people to follow that process.  Sometimes the simplest fixes can provide compelling results – and this is a simple fix that can make a real difference in your appointment rates.

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6 Key Numbers Every Attorney Must Know: FREE Webinar on Jan. 236 Key Numbers Every Attorney Must Know:  FREE Webinar on Jan. 23

How much time do you spend every month looking over the financials for your law firm?  Do you even know the most important numbers you need to run and grow your business?

The fact is, you cannot get a true picture of the financial health of your firm without having a system in place that will help you obtain the critical numbers you need to gauge the financial stability of your business.

Most attorneys I know do not relish the numbers side of the business.  However, there are six key numbers that every lawyer must know in order to successfully run and grow a thriving practice.

So join me and Brooke Lively, who directs the outsourced CFO services program for How to Manage A Small Law Firm, on Friday, Jan. 23 at 1 p.m. ET/10 a.m. PT for a free one-hour webinar on the 6 Key Numbers Every Attorney Must Know, where you will learn:

  • The 6 key financial numbers you need to track
  • How to determine your cash flow position so you can plan for future growth
  • Core components of a solid chart of accounts
  • The true cost of Accounts Receivables and how to collect more of them
  • How to set up and live by a monthly business budget
  • What a budget variance report is and why you need one
  • The importance of your balance sheet and how to create one

Brooke consults with solos and small firms to help them make the strategic financial decisions necessary to grow their businesses.  She has an MBA with a double concentration in investments and corporate finance from Texas Christian University in Fort Worth, Texas, and is a Chartered Financial Analyst.  Her insights and real-world experience are invaluable, and available to you for free during this one-hour webinar.

If you can’t attend the live webinar, be sure to register anyway to receive a recording to watch at your convenience.

Register online now for the free one-hour webinar on the 6 Key Numbers Every Attorney Must Know on Friday, Jan. 23 at 1 p.m. ET/10 a.m. PT.