When developing a strategy for social media marketing, you need to give serious thought to the 5 “W’s” and the “H”:
What you want to accomplish
Where you will be participating (Facebook, LinkedIn, Twitter, etc.)
When you will be posting for maximum benefit
Why you want to use social media
How you will execute and measure your plan
Extrapolated from a recent post on the Buffer blog, here are 20 items you need to consider that will ensure you are developing a social media strategy that will actually help you achieve your overall law firm marketing goals:
- The reason you want to participate in social media.
- The overall purpose of your law firm.
- What you hope to achieve with social media.
- What your target market looks like.
- Which social media platforms your target market uses.
- What information is most important to your target market.
- What events are important to your target market.
- What problems you can help your target market solve.
- The path your prospect takes from search to buy.
- Where social media fits within the purchase path.
- What your brand stands for.
- What tone you should take in your social media posts.
- What emotions you hope elicit through text and visuals.
- What types of content you should post on each platform.
- What types of content best supports your marketing mission.
- What resources you have to devote to social media.
- Who should be responsible for running your social media program.
- How often you should post to social media.
- How social media integrates with other aspects of your marketing program.
- How you will define success and measure ROI.
Created and executed correctly, a social media marketing program can help you connect with prospects you may never have found otherwise and drive the engagement on to more richly rewarding places like your blog, website or newsletter. Just don’t start the journey without a map.
One click of your mouse will take you to our website where you can see the current issue and subscribe to our complimentary monthly e-newsletter that will be delivered to your inbox every month.
Each issue is chock-full of legal marketing information you can put to use right away and share with your staff to maximize the effectiveness of your legal marketing plan. Click here now to subscribe to The Rainmaker Institute Law Firm Marketing Newsletter.