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The 12 Best Legal Marketing Lessons from 2014: #4. 12 Tips to Improve Your Intake Process

Posted in Law Firm Marketing

From now until the end of the year, I will be sharing the 12 best legal marketing lessons from this blog, choosing what I think is the most beneficial post from each month in 2014.  Each one of them can help you improve your legal marketing in 2015.

From April 2014:

12 Tips to Improve Your Intake Process

The 12 Best Legal Marketing Lessons from 2014: #4. 12 Tips to Improve Your Intake ProcessOver the past year or so, we’ve been doing a lot of “secret shopping” of law firms, making calls posing as potential clients to see just how they are performing when it comes to client intake.  What we’ve found is that this chance to make a great first impression is lost by a majority of the firms we’ve contacted.

In fact, so few firms are making a positive impression on the initial call that there is huge opportunity to set your law firm apart by improving and focusing on your intake process. Here are just a few of the best practices we teach our clients on how to improve the intake process, the true beginning of a solid lead conversion system:

1. Have a dedicated person answer the phone. We’ve been astounded by how many firms answer the phone in a way that left the distinct impression we were annoying them when we called, as if we were taking them away from another priority.

2. Show compassion and empathy. Of the law firms we’ve shopped, only 21%  expressed any compassion or sympathy when our staff told them about their situation: “I was in a car accident and I’m having a lot of pain in my neck and lower back!” A simple, “I’m so sorry to hear about that. Are you OK?” can go a long way toward connecting with a potential client.

3. Get the caller’s name and phone number at the beginning of the call in case you get cut off. If you do get cut off unexpectedly, then call them back immediately. Somewhere during the call you should also get their email address or at least permission to text them information after the call.

4. If you send someone to your website, SPELL it out clearly. Many law firm website domain names are hard to spell or understand over a bad cell phone connection. One intake person gave us the wrong website altogether that sent us to a different law firm!

5. Do what you say you are going to do when you say you will do it. Many firms said they would send us information via email or mail – we only received one response.

6. Do not answer the phone with a generic “law firm.” Clearly say the name of your law firm.

7. If you are going to place someone on hold, always ask for his or her permission first.


8. Write out three to five reasons that make your law firm different. Make certain anyone talking with prospects can recite these from memory and knows how to weave them into a call. Everyone, whether they verbalize it or not, wants to know the answer to, “Why should I hire you?”

9. Remember that people buy emotionally and justify logically, so the person on the phone must build an emotional relationship with the caller.

10. Have a dedicated person to return all voice mails the same day.

11. Never make an attorney responsible for following up with leads. Even though they may have the best of intentions other things will take priority. Task a staff person with following up with leads and setting appointments with the attorney.

12. Never quote fees over the phone. The sole purpose of the call is to get qualified leads into your office. You will always have a higher closing ratio if you meet prospects face to face rather than trying to sell them over the phone.

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If you know anything about online marketing and the Internet, you know that nothing stays the same for very long. Things that were effective last year now don’t work at all.

Fortunately, you have Stephen Fairley and The Rainmaker Institute staying on top of the trends and cutting edge strategies for you. We have one aim in mind – to teach you how to use these little known strategies so you can get more and more qualified leads and dominate your marketplace; to help you create the law firm of your dreams.

Cutting edge strategies

Discover how top attorneys are growing their top line revenues, generating leads from social media and the internet, and increasing the quantity and quality of their referrals!

Rainmaker In A Box, Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm

How is it possible that some attorneys are bucking the trends and having their best years ever? Watch and learn from nationally recognized law firm marketing expert Stephen Fairley as he walks you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Do you want to learn how to leverage LinkedIn? Fix Facebook? Tweak Twitter and use YouTube to generate more leads for your law firm? Social media has emerged as the fastest way to build a massive platform of prospects! Stephen Fairley reveals secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

Listen as Stephen Fairley interviews nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and Internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

Register for a 2015 Rainmaker Retreat by Midnight on Thursday, January 1, 2015, and you will receive a FREE Rainmaker in a Box, Volume 2 DVD Set — a $397 value!

 

Federal Court Tosses Florida Bar Ban on Use of Past Results in Attorney Advertising

Posted in Law Firm Marketing

kick in the pants floridaA federal district court judge has ruled that the Florida Bar’s ban on the use of past results in attorney advertising in television, radio and indoor/outdoor display advertising is unconstitutional and a violation of the First Amendment.

The case — Robert Rubenstein v. The Florida Bar — involves television advertising by personal injury attorney Robert Rubenstein that included the following claim:

“COLLECTED OVER $50 MILLION FOR THEIR CLIENTS IN JUST THE LAST YEAR! 
Gross proceeds. Results in individual cases are based on the unique facts of each.” 

Earlier this year, the Florida Bar told Rubenstein to withdraw the ads because they violated the Bar’s ethics rules and threatened Rubenstein with disciplinary action.  He ran the ads anyway, and received notice that the Florida Bar was initiating disciplinary proceedings against him.  Rubenstein then filed suit.

In her December 8, 2014, ruling, U.S. District Court Judge Beth Bloom said that lawyer advertising qualifies for First Amendment protection as commercial speech.  She noted that there are 44 states that pose no such restrictions on attorney advertising that uses past results, and that a recent Fifth Circuit opinion in Louisiana found that a prohibition on past results attorney advertising is unconstitutional.

Judge Bloom wrote that, “The Bar has presented no evidence to demonstrate that the restrictions it has imposed on the use of past results in attorney advertisement support the interests its Rules were designed to promote. The burden here is the Bar’s, and it has failed to meet it.”

The judge granted Rubenstein’s motion for summary judgment and enjoined the Florida Bar from enforcing Rules 4-7.13 and 4-7-14 that prohibit reference to past results in attorney advertising in indoor and outdoor display, television and radio media:

“The Bar can regulate attorney advertising. But, so long as it has not proven that its complete ban on advertising referring to past results in the specified media supports a substantial governmental interest, it is not justified in doing so as articulated in the Guidelines.”

I’ve been writing on Florida’s byzantine attorney advertising rules since 2010.  Florida has long held the crown for some of the most convoluted and outdated advertising regulations for attorneys. So convoluted and outdated that even the Federal Trade Commission – hardly a bastion of liberal thinking – has stated that Florida’s attorney advertising regulations work against consumers getting good information about available legal services and don’t necessarily comply with the constitutional sniff test when it comes to free speech.

My position has been that the Florida Bar advertising rules not only run afoul of free commercial speech, but also have no basis in reality for how consumers choose attorneys or how attorneys must market their firms these days.

Now — hallelujah! –we have a federal court opinion that recognizes these realities.

H/t to Law Practice Advisor

The 12 Best Legal Marketing Lessons from 2014: #3. How To Differentiate Your Law Firm Online

Posted in Law Firm Marketing

From now until the end of the year, I will be sharing the 12 best legal marketing lessons from this blog, choosing what I think is the most beneficial post from each month in 2014.  Each one of them can help you improve your legal marketing in 2015.

From March 2014:

How To Differentiate Your Law Firm Online

How To Differentiate Your Law Firm OnlineThe legal profession as a whole is slow to adapt to new technologies, and it really wasn’t that long ago that lawyers could stand out online simply by having a basic website.  However, that is no longer the case in 2014.

So how do you build a credible online reputation for your firm while differentiating yourself from competitors?  Here are some tips:

Zero in on your ideal clients. Don’t make the common mistake of trying to be everything to everyone. People don’t want to work with a generalist; they want a specialist because, to them, they have a very specific need.

Give website visitors a reason to visit you. Offer an incentive for paying you a visit.  Most firms already offer a free consultation, so that’s a given these days.  What more can you offer?  A free report?  A robust FAQ section that provides education on specific legal issues that goes beyond the obvious?  You may even want to think about partnering with another local business to offer something of value – just make sure it is something that appeals to your target market.

Landing pages for each practice area. Again, focus is key here. For example, a personal injury lawyer may have a practice specific landing page for: pedestrian accidents, construction accidents, dog bites, and automobile accidents.

Create content that speaks your target’s language. Writing for your target market online is not the same as writing a legal brief.  Hire a professional copywriter who has experience writing for law firms.

Submit articles to online directories. Post helpful articles on legal directory sites like Avvo and JD Supra, sites that spend much more than you are ever likely to invest to drive traffic to their sites.  Use their marketing muscle to expose your expertise to potential clients.

Blog!  Adding a blog to your website not only helps you with SEO (since you are adding fresh content to your site regularly), but it also helps visitors to your site gain insight into how you practice and your level of expertise.

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The 12 Best Legal Marketing Lessons from 2014: #2. How to Save Time and Money by Automating Your Lead Conversion Process

Posted in Law Firm Marketing

From now until the end of the year, I will be sharing the 12 best legal marketing lessons from this blog, choosing what I think is the most beneficial post from each month in 2014.  Each one of them can help you improve your legal marketing in 2015.

From February 2014:

How to Save Time and Money by Automating Your Lead Conversion Process

automateI’ve known Ken Hardison, a North Carolina personal injury attorney and president of the Personal Injury Lawyers Marketing and Management Association, for years and have even spoken at several of his annual events.

Ken is one of the few attorneys I know with a really good grasp on how to market a law firm, and no matter what kind of law you practice, you can learn from him as well.  One of his recent blog posts discussed the importance of automating your lead capture and conversion process, and that subject is worthy of my time and attention today – not just because we implement lots of these programs for attorneys, but because it’s something that tends to get lost in the legal marketing mix and can really benefit your firm.

Most of the solos and small firms we know have a finite amount of time to dedicate to legal marketing, so having a process in place that nurtures a lead along the path to becoming a client is a great benefit.

As Ken notes in his recent post, one of the best ways to capture leads is through education marketing.  Offering a free report on your website in exchange for a prospect’s email address is a true win-win:  it’s a great way to capture those leads that may not be ready to pick up the phone or send an email and your prospect gets a free guide that helps them understand their legal issue better.

So here is how the process goes when you automate it correctly:

  • Prospect visits your website and enters their email address to get your free guide
  • Your auto-responder system emails them the guide and a few tasty tidbits about your firm
  • An automated drip email campaign begins where your prospect is sent pre-written emails according to a schedule you establish in your system that educates them more about your firm, the steps they should take next, testimonials from previous clients, a free consultation offer, etc.

The goal is to lead the prospect along the buying path and get them to do what you want – call, set an appointment, etc.  And it’s all done automatically, with no intervention from you or your staff needed until the prospect calls and your regular intake process begins.

We also use the same system to nurture qualified leads until they become clients, sending a series of emails to prospects that miss an appointment or fail to hire you after the initial consultation.

Want to learn more?  Take advantage of my offer now for a free marketing strategy session – see below for details.

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The Rainmaker Advisors are handpicked and trained to identify marketing strategies that you can implement to grow your practice.

 

The 12 Best Legal Marketing Lessons from 2014: #1. Top 10 Best Practices for Law Firm Blogs

Posted in Law Firm Marketing

We’re taking some time off over the holidays and hope you are too.  We all need some time away to refresh our brains and prepare ourselves for the challenges of a new business year.

From now until the end of the year, I will be sharing the 12 best legal marketing lessons from this blog, choosing what I think is the most beneficial post from each month in 2014.  Each one of them can help you improve your legal marketing in 2015.

Everyone at the Rainmaker Institute joins me in wishing you the happiest of holidays and a most prosperous New Year!

From January 2014:

Top 10 Best Practices for Law Firm Blogs

There are a number of excellent reasons you should be blogging – to demonstrate your expertise in your field of practice, to brand your firm, to differentiate yourself from competitors, to attract prospects and to boost your SEO with fresh content.

If you are not seeing the results you want, then you need to be sure you are blogging effectively.  Here are the top 10 best practices for your law firm blog:

1.  Publish consistently.  You can’t build an audience without constantly feeding your blog with quality content.  If you find yourself falling behind, then now is a good time to establish an editorial calendar to help you plan ahead.

2.  Focus on your prospect.  People who seek legal advice have a problem they need solved.  Focus on that problem and provide valuable content to address your prospect’s needs.

3.  Create great titles.  You won’t get many readers if you don’t have an enticing headline.

4.  Include images.  Images are another way to attract attention for your blog posts.

5.  Include a call-to-action.   What do you want your prospects to do after reading your blog?  Sign up for a newsletter?  Download a free report?  Experiment with different CTAs and use those that help you increase your conversion rate.

6.  Optimize your blog posts.  Keywords are still important to include in your posts, but remember that you are writing for a human being, not a search engine.  You’ll be penalized by loading a post with too many keywords and you won’t impress the prospects you are trying to attract.

7.  Respond to comments.  One of the key reasons you should be blogging is to engage with prospects, so if someone takes the time to post a comment on your blog, be sure you comment back in a timely manner.

8.  Share on social media.  Every one of your posts should be shared on all your social networks to extend your reach.

9.  Build relationships with other bloggers.  Identify other bloggers who are experts in your field, comment on their posts and invite them to post on your blog.  Hopefully they will reciprocate.

10.  Create great content.  If you’re not a good writer, then you will need to outsource this task.  Just be sure that the person you engage understands what you do and has experience in writing for attorneys.

Start Now to Make 2015 the Most Profitable Year Ever for Your Law Firm

Posted in Law Firm Marketing

Start Now to Make 2015 the Most Profitable Year Ever for Your Law FirmIf you’re interested in making 2015 the most profitable year ever for your law firm, we have a great gift for you this holiday season.

If you register to attend a 2015 Rainmaker Retreat by midnight PT on January 1, 2015, you will receive a FREE copy of Rainmaker in a Box, Volume 2 (a $397 value).

This 5-DVD set will teach you how top attorneys are growing their top line revenues, generating leads from social media and the Internet, and increasing the quantity and quality of their referrals!

Rainmaker In A Box, Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

RIAB-Vol-2-Holiday-Promo7 Strategies to Recession Proof Your Law Firm

How is it possible that some attorneys are bucking the trends and having their best years ever? Watch and learn from nationally recognized law firm marketing expert Stephen Fairley as he walks you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Do you want to learn how to leverage LinkedIn? Fix Facebook? Tweak Twitter and use YouTube to generate more leads for your law firm? Social media has emerged as the fastest way to build a massive platform of prospects! Stephen Fairley reveals secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

Listen as Stephen Fairley interviews nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and Internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

If you are wondering if a Rainmaker Retreat is worth your time and money, here’s what recent attendees had to say:

“The Rainmaker’s lead conversion system is unlike any other conversion process I have ever seen. If I didn’t attend the Rainmaker Retreat, I would have never learned this system. I would recommend this retreat to any attorney who would want to beat their competition and gain more clients.”- Patrick Wright, Family Law, Solo, Dallas, TX

“I attended the Rainmaker Retreat in Miami. Stephen is the very best speaker and motivator that I have ever met. His seminar was more valuable than anything I attended before, even more valuable than the sales and marketing seminars that I attended when I was with IBM. Stephen is brilliant. His staff is nearly that good too. Without a doubt, I believe that implementing his strategies and approach will increase my business and aid me in growing my practice and double or more the revenue that my firm generates.  Simply put, I have never attended anything more valuable than the Rainmaker Retreat!” – Jack Merritt, Merritt Law, P.A., Osprey, FL

The 2015 Rainmaker Retreat dates scheduled so far include:

January 17-18, 2015 — Miami, FL

February 20-21, 2015 — Las Vegas, NV

Register for a 2015 Rainmaker Retreat by Midnight PT on Thursday, January 1, 2015, and you will receive a FREE Rainmaker in a Box, Volume 2 DVD Set — a $397 value!

How to Get Your Priorities Straight So You Can Have a Life

Posted in Law Firm Development

How to Get Your Priorities Straight So You Can Have a LifeIf there is one thing that all the attorneys I’ve worked with (10,000+ and counting) share, it’s that they are ALL too busy.  Busy trying to generate leads.  Busy meeting with prospects.  Busy mentoring associates.  Busy with professional activities.  Busy, busy, busy!

It is usually at the end of the year that some of your time is freed up simply because your clients don’t want to grind it out over the holidays that you have a little time to sit back and reflect on your life and your practice.  And then you probably make a resolution that next year will be “different” — you’ll actually carve out the time you need to enjoy your life.

Unfortunately, that rarely happens.  This is usually because most of us don’t know how to prioritize when a million demands are being made of us.  We react, rather than consciously act.

But I just ran across a thoughtful post on themiddlefingerproject.org website — a business advisor site — that provides some useful advice on how to prioritize your days, starting with the activities that provide the highest ROI on your time investment:

1.  First thing, do the one thing that is most important to you personally.  Maybe it’s breakfast with the kids.  Maybe it’s starting to write that book you’ve always wanted to write.  If you don’t do the one thing that means the most to you in the world, years will go by and you will regret it.

2.  Next, do the one thing that is most important to the health of your law practice.  This is not answering emails.  For most of us, it is doing something that will increase revenue — and that is usually marketing.  When you make marketing a priority, you are ensuring that the one thing that feeds your business — new clients — doesn’t dry up for lack of attention.  You create demand that will keep your business going instead of treating business development like a luxury that will get your attention once you have the time.  Because you never do.

3.  Next, do the one thing that is most important to fulfilling your business obligations.  This is all the stuff you have to do to stay in business.  Work on case files.  Take depositions.  Serve clients how they deserve to be served.

4.  Next, do the one thing that is most important to your current business operations.  This category includes answering emails, returning phone calls, finishing your billing — all the stuff that is essential to your current business operations.

5.  Next, do the one thing that has been nagging at you — it’s an obligation that has to get done, but is not necessarily critical to your business.  If you make a commitment, you have to honor it.  You don’t want to be known as being untrustworthy, but when you’re running a firm, these items usually fall to the bottom of the to-do list.

6.  Finally, go live your life.  Are you working so you can work more, or so you can have a better life?  No one on their deathbed ever wished for more money, they wish for more time.  If you don’t take the time out to enjoy the fruits of your labors, you are missing the whole point (plus a lot more).

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FREE “Top 10 Mistakes Attorneys Make and How to Avoid Them” E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors.

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice.

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.

Law Firm Intake and Lead Conversion: Stephen Fairley’s Interview on Legal Talk Network

Posted in Law Firm Marketing

Square-Badge-LargeEarlier this week, Legal Talk Network’s Christopher Anderson interviewed TRI CEO Stephen Fairley on law firm intake and lead conversion on his podcast, The Un-Billable Hour.

Most law firms have no idea of how to implement an intake and lead conversion process that truly delivers results.  In fact, many law firms are completely uneducated about what it takes to convert leads into paying clients.

When you listen to this podcast, you will discover:

  • How you should be defining intake and lead conversion for your law firm
  • 3 guaranteed ways to double your revenues in the next 12 months (and which one costs less and works best)
  • Tips from Stephen’s experience with “secret-shopping” more than 1,000 law firms
  • Why law firms are not as great at lead conversion as they think
  • The 5 stages of lead conversion you need to know
  • The most common mistakes law firms make in lead conversion
  • How you can increase your conversion rates by 50% to 300%
  • The #1 key to being successful at lead conversion
  • How fixing your follow-up will fix your cash flow
  • Why tracking is key to lead conversion success
  • How what you don’t know is really hurting you
  • How to sign up for a secret shopping experience for your law firm

You can click on this link to listen to Christopher Anderson’s interview with Stephen Fairley online; it’s free and Stephen’s advice is invaluable.

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GrowthLadder copy7 Strategies for a 7-Figure Law Firm

If you’re like many of the attorneys I speak with every week:

You’ve been practicing over 10 years, you own a small firm with a handful of staff, you work hard month after month, but you never seem to get ahead.

You’ve tried all the traditional methods of marketing your law firm, but so far nothing seems to work very well.

You have goals, dreams and ambitions, but after all these years you’re still struggling to break or consistently break the million dollar mark…and every once in a while you wonder if it’s really worth it all.

I need to tell you from one business owner to another-the skills that helped you build a good 6-figure practice are not the same skills you will need to build a great 7-figure business.

So if you’re tired of beating your head against the wall and you’re ready to take a fresh look at how to break out of the negative cycle you’re stuck in then you really owe it to yourself to attend this webinar.

Watch and discover:

  • What it really takes to build a 7-figure law firm — no hype and no b.s.
  • Insider tips from managing partners running multi-million dollar firms
  • How to position yourself as a recognized expert and attract higher quality clients
  • 3 biggest reasons why you’re not getting more referrals and how to overcome these hurdles
  • The 2 things every Million Dollar Law Firm has in place (you will never achieve 7-figure revenues without both of these)
  • 2 key metrics you must measure every month if you want to grow your law firm

Click on this link now to access the online webinar, 7 Strategies for a 7-Figure Law Firm.

How to Use Social Media for Business Development

Posted in Law Firm Marketing

primerusIn October, I had the pleasure of speaking before the 2014 Primerus Global Conference in Monterey, CA. Primerus is a society of the world’s finest independent, boutique law firms and you can find out more about the organization at primerus.com.

The article below is one I penned for the 2014 Fall issue of The Primerus 180 magazine and is reprinted with their permission:

It’s no secret that many attorneys are reluctant to engage on social media because they may view it as an enormous time waster. If that’s your attitude, then may I suggest you are looking at it the wrong way? Instead of viewing social media as just another demand on your time, you should be looking at it as a highly effective, low-cost way to develop business from referral sources and to generate new leads.

Here’s how social media can help you with referrals:

Social media builds connections. Humans are programmed to connect with other humans, and this is the underlying reason why social networks are so popular today. Posting content that drives a conversation is a way for attorneys to connect continuously with their referral base, and keeps you in front of contacts who may not have ever thought of sending you business.

Social media provides greater reach for your message. If your content is interesting or entertaining, it will go far beyond your established network as those people share it with others in their networks. Not only does social media help extend your reach, it also carries the implied recommendation of the person who shared it, which helps you build trust faster.

Social media builds relationships. By using social media on a regular basis, you strengthen your relationships with people you already know and start building new relationships with people you don’t know – your friends’ friends and followers.

Social media builds a solid reputation. As you continue to feed good, original and helpful content to your audiences on social media, you enhance your reputation as a knowledgeable expert in your field of practice. That reputation creates a positive ripple effect, going from your connections to their connections and so on.

To use social media to generate new leads, use these five steps:

1. Set up a targeted landing page. Your landing page is separate from – but can be connected to – your website. It should feature content that addresses the specific needs of your target market and have one compelling call-to-action that gets them to connect with you.

2.  On the landing page offer them something of value. Offer visitors a free special report, audio CD, recorded webinar or white paper on a topic of interest to them. It must address a specific need of your target market like “Top 10 Questions to Ask Before You Hire a Commercial Litigation Attorney.”

3. Drive traffic to your landing page by promoting it via your social media outlets. You can announce your free special report on your Facebook fan page, post a tweet or promote by including the link to it on your LinkedIn account and posting tips from it in several LinkedIn groups you belong to.

4. Visitors to your landing page can only obtain your valuable information if they give you their contact information (name, phone and email address) and by agreeing to opt into your database and be contacted by your law firm for follow-up.

5. Use their contact information to follow up with them. When you connect with visitors to your landing page, you qualify them to see if they are a good prospect for you and then offer them a complimentary consultation (if that’s part of your business model) or invite them
to sign up for your monthly newsletter to keep in touch with them.

How to Harness the Power of Social Media to Connect with Clients

Posted in Law Firm Marketing

social media connectionThe explosion of social media marketing has enabled law firms of all sizes to create more targeted and regular communications than ever with clients and prospects. While some firms have mastered the art, many are still struggling with ways to harness the power of social media to engage with clients.

However, what they may not realize is that the key to building connections with clients online is to start offline, taking your daily interactions with clients and building on them using social media and online marketing tools.  Here’s how:

1. Create unforgettable client experiences. When you give outstanding client service, clients return and tell others about you.

2. Use email to connect directly with clients. After you’ve established an offline relationship, deepen it through consistent, relevant email marketing messages.  Provide a useful monthly e-newsletter, and always offer them a way to opt-out.

3. Extend the conversation through social media. Take your relationship to the next level by engaging your contacts through social media, thereby extending your conversation to your client’s network of friends and family.

The primary reason that social and online media can be so effective for law firms is because it is simply speeding up the traditional one-on-one relationship that marketers seek to have with customers. Since it is so targeted, your time and money is put to much more effective use in making those authentic connections that translate into retainers.

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RIAB-Vol-2-Holiday-PromoHoliday Special: Rainmaker in a Box, Volume 2 FREE with 2015 Rainmaker Retreat Registration

Can all the strategies to create a seven figure law practice get stuffed into one box?

They CAN, if it’s The Rainmaker Institute’s ‘Rainmaker In A Box’, Volume 2!

If you know anything about online marketing and the Internet, you know that nothing stays the same for very long. Things that were effective last year now don’t work at all.

Fortunately, you have Stephen Fairley and The Rainmaker Institute staying on top of the trends and cutting edge strategies for you. We have one aim in mind – to teach you how to use these little known strategies so you can get more and more qualified leads and dominate your marketplace; to help you create the law firm of your dreams.

Cutting edge strategies

Discover how top attorneys are growing their top line revenues, generating leads from social media and the internet, and increasing the quantity and quality of their referrals!

Rainmaker In A Box, Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm

How is it possible that some attorneys are bucking the trends and having their best years ever? Watch and learn from nationally recognized law firm marketing expert Stephen Fairley as he walks you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Do you want to learn how to leverage LinkedIn? Fix Facebook? Tweak Twitter and use YouTube to generate more leads for your law firm? Social media has emerged as the fastest way to build a massive platform of prospects! Stephen Fairley reveals secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

Listen as Stephen Fairley interviews nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and Internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

Register for a 2015 Rainmaker Retreat by Midnight on Thursday, January 1, 2015, and you will receive a FREE Rainmaker in a Box, Volume 2 DVD Set — a $397 value!