Attorneys from small and solo law firms in the State of California gathered at the First Annual Small Firm and Solo Conference, June 26-27, 2008 to learn more about law firm marketing. This first ever state conference was hosted by the Los Angeles County Bar Association and The Rainmaker Institute, LLC (in conjunction with LegalTech), and held at the Los Angeles Convention Center in Los Angeles, California.
Los Angeles was chosen as the site of the first conference largely because there are more attorneys in California than in any other state. The national average is one attorney for every 300 people; in California it is one attorney for every 175 people. This conference provided an abundant amount of law firm marketing information.
Legal professionals from across the country shared invaluable law firm marketing strategies and keys to business development. The Rainmaker Institute, the country’s leading (and largest) marketing law firm has already worked with more than 6,000 attorneys. These attorneys, having implemented The Rainmaker Marketing System, have reported great success in law firm marketing strategies such as the amount of referrals generated and the quality of those referrals. Many firms are well on the path to joining the “seven figure club”.
Conference attendees were exposed to cutting-edge ideas by many of the finest minds in the business. Highly successful attorneys and law firm marketing experts joined together to share the newest, boldest and best techniques. Aimed at aiding the small or solo law firm, firms of all sizes can certainly benefit from the expertise which will be on hand. Such expertise is John Bisnar JD, the founder of the Bisnar Chase law firm, one of the leading personal injury law firms in southern California.