The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Recently, news about FindLaw’s page rank scandal has generated uproar with the online public.Page ranking is an essential part of legal marketing and search engine optimization which helps generate increased online visibility. The higher a legal website appears on Google or on other search engines, the more noticed it becomes to searchers.

According to Google, one of the taboos in search engine optimization is buying or selling links that bypass page ranking systems and guidelines for search results. Creating quality inbound links is essential to the reputation and value of website content.  Law firm marketing experts understand this concept.  Google explains that buying and selling links is fine for advertising purposes. Charging others for links is unacceptable in Google's eyes, and may result in a damaged reputation. FindLaw, one of the highest-ranked legal marketing websites and resource sites on the Internet, has apparently broken these rules.

FindLaw has received widespread criticism upon the discovery of this practice, which was initiated by attorney and lawyer websites. Legal marketing experts frown upon such practices because it damages the reputation for many online businesses.  Legal marketing consultants should never suggest clients to purchase links such as these.When following a legal marketing plan, never purchase links just because the website has a high page rank. 

Do not take a chance of damaging your online reputation!  Make a promise to yourself today that you will learn the proper and most effective legal marketing strategies.