The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Congratulations, you have landed some great clients through your law firm marketing efforts. The work is not over, not by a long shot; now you have to work to keep them. 

Law firm marketing can be time consuming. New clients require more of your time so you will need to learn to incorporate workflow and time management into your legal marketing strategy.

The following law firm marketing strategies will help you maintain a good working relationship with new clients:

1. Begin working on the case immediately; spend time the same day they sign-up, or at the latest the following day. This is critical to your law firm marketing efforts.
2. Within 48-hours of taking the case, send the client some form of time –stamped, written communication on all work being performed.
3. Within one week of landing a new client, send out a one-page survey.
4. At the completion of a case, send out a client satisfaction survey. This is a great law firm marketing strategy that will help you maintain contact and get valuable feedback.
5. Send the client a hand-written “Thank You” card. Send the card out the same day the client selects you and be certain you write the note and sign it yourself.

Your law firm marketing efforts will pay off and make you stand out from your competitors.  You must show, through your law firm marketing efforts that you care; the best way you can do this is to communicate, communicate and then communicate some more.