The Pros and Cons of Law Firm Marketing Blogs
Blogs are one of the best ways to generate interest in your law firm, but they may also prove to be more time intensive than they're worth. When it comes to law firm marketing, experts caution individuals from engaging in utilizing law firm marketing blogs unless they have the time and dedication to remain committed to the task of continuously updating information, posts, and responses to comments. Darren Olivier, director of Bowman Gilfillan, a premier South African law firm states that blogs are, "An excellent informal tool to communicate with clients and develop a firm's profile."
Legalbrief Today also mentions the benefits of blogging. However, law firm marketing teams and experts should be forewarned that it is easy to libel people on blogs. While law firm marketing online may be cheaper than traditional print methodologies, it also brings with it its own set of problems. Law firm marketing professionals are well aware that millions of blogs are created on the Internet on a weekly basis. Competition is fierce. In order to increase content visibility, law firm marketing teams are required to post to blogs three to five times per week in order to maintain constant turnover of new information.
Law firm marketing teams are also aware of the fact that many attorneys are unable to spend adequate amounts of time responding to comments posted on blogs. Because of this, more attorneys and law firms are hiring law firm marketing teams to specialize in online law firm marketing strategies that utilize and maintain blogs for them.
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