The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Monthly Archives: October 2008

Why Newsletters Should be Part of your Law Firm Marketing Strategy

Posted in Internet Marketing for Lawyers, Law Firm Marketing
There are many reasons to build strong relationships with current and potential clients. As discussed in previous blogs, your current client base may just be the best law firm marketing tool you have. When clients have a good experience with your firm, not only are they more likely to return to you the next time … Continue Reading

Law Firm Directories: Should they be Part of Your Law Firm Marketing Approach?

Posted in Internet Marketing for Lawyers, Law Firm Marketing
If you have been following this blog for any length of time, you know its purpose is to help keep attorneys and law firms informed about current trends in law firm marketing. More specifically, its purpose is to discuss what works and what does not work when it comes to law firm marketing. With that … Continue Reading

Filling the Legal Blog Void: A Low Risk, High Return form of Law Firm Internet Marketing

Posted in Internet Marketing for Lawyers
Recently, I wrote about the opportunity weblogs (blogs) present for lawyers and law firm internet marketing. Out of approximately 133 MILLION blogs Technorati (the No. 1 blog search engine) indexes, only 2,200 are written by lawyers. The reasons for the scarcity of legal blogs matters little. Certainly, all attorneys and law firms, who understand the … Continue Reading

Law Firm Marketing Blogs: A Highly Effective, Vastly Misunderstood Legal Marketing Tool

Posted in Internet Marketing for Lawyers, Law Firm Marketing
There is no denying the value of blogging when it comes to law firm marketing. When used properly, it becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue. It keeps you top of mind. It builds visibility among your target clients. … Continue Reading