Law Firm Internet Marketing: Look Back to Move Forward in a Down Economy
What is the role of law firm Internet marketing in a down economy?
We’ve all felt the tremor cast around the world by the current downturn in the financial markets. Who can help but wonder how these events will affect our own lives and practices?
More to the point, many attorneys and whole law firms are concerned about how they will weather the prospect of less work (as clients slow legal action in order to conserve cash), loss of clients through mergers and acquisitions, etc.
The real question is, can law firm Internet marketing be the answer, or is it a cost we cannot afford?
According to Dale Carnegie, in his best selling book How to Win Friends and Influence People, 15% of financial success comes from technical (or legal) knowledge and 85% comes from effective human relationships. In essence, nothing gets done, nothing gets purchased, no business gets transacted without human beings connecting with one another.
In strained financial times, clients, referring attorneys and thought leaders are even more selective about what law firms and which individual attorneys they choose to do business with. Trust, respect and friendly connection all play a role in why people choose one lawyer over another.
Law firm Internet marketing can help forge those connections. Blogs, social media, Web sites and article marketing are all components of law firm Internet marketing that work together to touch, connect with and cajole your target audience to choose your firm.
What’s more, because of the pervasive nature of the Internet itself, you reach a larger audience than any other form of marketing aimed at building relationships can. And in so doing, you multiply your potential for gaining new clients and getting referrals.
In sum, law firm Internet Marketing should be a key component of your strategy during these economic times.
Those practices that commit to build and maintain customer relationships by leveraging the pervasive power of law firm Internet marketing will continue to grow while others merely hope to survive.
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