The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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When it comes to social media, there is a long list of choices. The two I will talk about today, offer unique opportunities when it comes to marketing a law firm.

The first, Linked-In, is the Internet version of a massive networking event. And we all know that marketing a law firm is about personal connections.

Linked-in enables you to forge those connections in much the way you did a few years ago over cigars in a Martini bar. One colleague introduces you to another as a potential referral source, a potential client, an employer or employee.

The introduction is made, trust is built and connections are forged. What more could you ask for in an online tool for marketing a law firm?

The answer may come from Twitter. A scaled down, incredibly simple social media forum, Twitter enables you to locate colleagues and consumers. And more importantly, it in enables them to find you.

People who are interested in:

·        Your brand of law

·        What you have to say about legal issues

·        What your firm stands for

·        and more. . . .

When it comes to marketing a law firm, Twitter’s value comes from the way it enables you to engage your client base in frank discussions about what matters to them. And that is where the best marketing comes from – real, two-way dialogue. Where clients feel heard.

In essence, Twitter makes marketing a law firm what it can be at its very best – a business that listens and responds to its customers.

Those are two of the top social media for marketing a law firm. Linked-in is about forging connections and building trust through friendly introduction. Twitter is about engaging your client base in direct, two-way dialogue that helps define who you are and what your law firm brand is about. 

You can also connect with me on LinkedIn and Twitter. Here's how:

http://www.linkedin.com/in/StephenFairley Send me an invitation to connect. Mention you saw my blog post.

http://twitter.com/stephenfairley Sign up for a free twitter account and then just click on the “Follow” button to start “following me” and get regular updates on what I'm up to.