LinkedIn: A Top Networking and Law Firm Marketing Opportunity?
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In a recent survey focused on LinkedIn users, two key statistics stood out that are highly important to law firm marketing.
- Nearly 60% of active LinkedIn users are executives (or consultants), whose personal income is greater than $100K, and (perhaps most importantly), they are the decision-makers in their organizations.
Those executives with a personal annual income of $200K to $350K were seven times more likely (than those who made less) to have more than 150 LinkedIn connections.
- Approximately 6.6 million of the active LinkedIn members (or 22% of its overall active population), belong to a category called “Late Adopters”, who have reluctantly joined the networking site.
And lawyers (along with teachers, medical professionals and accountants) make up a large part of this reticent population.
From a law firm marketing perspective, these statistics point to an incredible opportunity to increase contacts with executive-level decision makers.
On the one hand, a lucrative market is available via this Internet-based networking forum – with top earning executives being the most likely to participate at a high rate, and to include a long list of colleagues in their network.
On the other, there is a void in attorney representation – a void savvy law firm marketing professionals will quickly step into.
In sum, if you want to increase your connections with top earning professionals, who make hiring and legal consulting decisions for their organizations, consider including LinkedIn as part of your law firm marketing approach.
When you do, you can find me there, as well http://www.linkedin.com/in/StephenFairley .
Send me an invitation to connect. Mention you saw my blog post.
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Attorneys need to be strategic with whom they link. Looking for the executives with the top pay is an obvious choice. All attorneys who want to create opportunity need to be on LinkedIn.