The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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In the last blog, we reviewed some of the basics of search engine optimization and its role in law firm Internet marketing.

 The purpose of that information was to help make you a more informed consumer when it comes to optimizing your web site.

In this post, I’ve listed three questions you should ask potential law firm Internet marketing providers, and the answers you should look for.

1. How long have you been performing search engine optimization? The answer should be three years or more. While three years of experience may sound like a short time to an attorney, search engine optimization (or SEO) is still relatively new. Three years is a reasonable amount of experience, provided they have a verifiable client list to support their claim.
2. What are the first 3-4 things you would do to optimize my site? Organizing your site’s information should be in the provider’s top four. The information should be organized in a “site plan” that outlines in what order your pages will appear and how they link to one another. As good site plan is usually based on a pyramid structure with your home page at the top, and supporting pages listed below.

Creating a “backlink” strategy designed to increase your popularity with search engines should also be in their top four.

3. How long will the work take? If the work will take more than two months, consider another candidate. An experienced law firm Internet marketing agency should be able to have a functional site up within eight weeks of start date.

In sum, use this information to ensure that your law firm Internet marketing provider has the experience and expertise needed to optimize your site and ultimately to land your site on the top or second page of search results.