Two Things You Must Know about Blogging and Law Firm Internet Marketing
There has been a lot written about blogging and how it relates to your law firm Internet marketing efforts. Some of it focused the importance of “backlinks” and Search Engine Optimizaton. Some of it about creating a consistent, visible voice for your law firm Internet marketing brand.
But there are two things you may not know that are very, very important when it comes to creating a successful, law firm Internet marketing blog – that gets read!
The first is that consistency is key.
If one of the most (if not “the most”) valuable roles of blogs is to create links back to your law firm’s web site, the action that makes that happen is writing regularly. When you post regularly, you train your audience – both readers and search engines – to come visit your blog site habitually.
And both generate traffic and a pool of potential clients for your law firm.
The second thing you should know, but probably haven’t heard, is that the focus of your blog should be on something you feel passionate about (and that may or may not be your area of practice). This may sound silly, but the point is actually quite logical.
If you must write regularly about a topic (and by “regularly”, I mean 2-3 times per week), it had better be a topic that you really care about. Because if you don’t really care, the process of writing 2-3 times a week will become a chore. Not only will you be tempted to quit within a month or two, your readers will be tempted to quit too.
Your blog simply will not get read.
In the end, 50% of your objective will go unmet.
If you are considering adding a blog to your existing law firm Internet marketing plan, remember these simple principles. Write regularly. Write about something you feel passionate about.
You will stand the greatest chance of meeting two of your top law firm Internet marketing objectives – attracting search engines and creating loyal readers.
http://www.therainmakerblog.com/admin/trackback/98118
