The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

• Email This
• Print
• Comments
• Trackbacks
• Share Link

Before you begin creating your newsletter, think carefully about who is going to be reading it. What are their needs? What are their problems? What are their challenges? How can you make their lives easier and more enjoyable?

Where do you find the answers to these key questions? Well, if you have a website, are generating traffic (visitors) to your website, and capturing their names and email addresses via an opt-in or another conversion method, you have already begun to build your list.

Every single website visitor must be accounted for, because every visitor to your website is a potential customer. It’s very important that your website provides several different means for visitors to provide basic contact information so you can add their names to your list and grow the list over time.

After all, if you do not have much of a list, why produce an ezine? Your ezine is designed to connect with your clients and prospects via your list, so building your list is actually your first step.

And don’t worry about snapping your already stretched budget, either. With so many terrific newsletter management programs available, you can reach a list of thousands every month for under $50.00.

The one we recommend is www.constantcontact.com. It’s an excellent resource, allowing you to produce professional-looking newsletters at an affordable price.

***********************************************************************************

You’ll learn valuable information and practical steps to take on creating your own ezine – and more, when you attend a Rainmaker Retreat, a two-day marketing boot camp for small and solo law firms. So if you’re a partner in a small law firm or are on your own and want to grow your practice while enjoying the lifestyle you deserve, you owe it to yourself to attend a Rainmaker Retreat. The next Rainmaker Retreats are scheduled for Friday, February 20^th through Saturday, February 21^st, in Los Angeles and Friday, March 27^th and Saturday, March 28^th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call 1-888-588-5891.