The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

• Email This
• Print
• Comments
• Trackbacks
• Share Link

Once you have your system down pat, your next step is to make sure you are tracking everything you are doing.

Most online newsletter creation software will allow you to track how many ezines were sent out via email; how many were actually opened; how many readers took a second action (like clicking through to your website); how quickly after delivery your email was opened and other factors that will help you gauge your success.

Testing your market and tracking your results is crucial, and not a step you want to ignore.

Overall, remember the five-to-one rule: you want to achieve five times the return on investment that you would make in your marketing. When you consider you will spend less than $50 a month, it’s not hard to imagine how quickly you will reach that number to get the best bang for your buck with a limited amount of time, energy, and money.

************************************

You’ll learn valuable information and practical steps to take on creating your own ezine – and more -- when you attend a Rainmaker Retreat, a two-day marketing boot camp for small and solo law firms. So if you’re a partner in a small law firm or are on your own and want to grow your practice while enjoying the lifestyle you deserve, you owe it to yourself to attend a Rainmaker Retreat. The next Rainmaker Retreats are scheduled for Friday, February 20^th through Saturday, February 21^st, in Los Angeles and Friday, March 27^th and Saturday, March 28^th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call 1-888-588-5891.