The Anatomy of an Ezine

Posted on January 14, 2009 by Stephen Fairley

Thinking about creating an ezine? You should. And the sooner you do it, the sooner you can build better relationships with your current clients and help invigorate your referral process, for starters.

But if thinking about creating your own ezine has got you thinking about writing the next War and Peace, stop! Ezines are most effective when they are brief.

 

For an effective ezine, all you need is: 

  • No more than 1,000 words, total.
  • Several interesting, timely topics.
  • Killer headlines. 

That’s it. And that’s the anatomy of the ezine.

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