The Key to Online Success
The key to connecting powerfully with current clients and winning new clients online is frequency and consistency.
Numerous marketing studies have shown that it takes a minimum of seven ‘touches’ or contacts from your company to a client or prospect—whether an email, phone call, piece of mailed advertising—before most of your best prospects will stop what they’re doing long enough to say, “Who are you and what can you do for me?”
The entire world is bombarded with advertising messages, as many as 5,000 each day. All of us suffer from information overload, because there’s just so much information now. We can’t possibly absorb every individual message the first, or even the second, time we hear it.
The key to success, then, is communicating with your clients and prospects multiple times, frequently, consistently, and then developing systems, like the ezine, that can be automated and simplified so you just need to devote only one hour a month to keeping in touch with the people you most want to do business with.
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