The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Well, it’s official. We’ve been in a recession for at least the last 12 months. The media has been harping that it’s the worst we’ve seen since the Great Depression of the 1930’s. I’ve had many conversations with clients all across the country and I know many of you are hurting.

Now, I’m not one to stick my head in the sand and ignore world events; however, if it’s all the same to you, I’m going to sit this recession out.

Why? Because most economists will tell you that a recession is as much psychological as it is financial. Therefore, I’m boycotting the recession.

How? Well, here’s how I’m doing it. And I invite you to join me.

• Don’t make major decisions based upon your emotion. During this stressful time, it’s easy to do so. Therefore, talk to a trusted advisor or mentor and ask for their advice before you make that final decision on major issues.

• Don’t cut back on your level of customer service—increase it. Think of this as your unique competitive advantage.

• Continue to invest in marketing. Done properly, marketing is not an expense; it’s an investment. And since your competitors are holding back, then this is the perfect time to continue your marketing to help you pull past those competitors.

• Call all your best clients every month. Check in with them to see how things are going and how you can help. They’ll appreciate being able to talk business owner to business owner.

• Take care of yourself. Last, but not least, make sure you’re taking care of yourself—get plenty of rest and balanced nutrition and take time out just for yourself, to recharge your own batteries.

Follow these tips and you’ll not only be helping me boycott this recession, but you’ll be doing your practice—and yourself—a world of good.

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