The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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We all know how tough it is out there these days, so I’m not going to belabor the point. Instead, I’m going to give you 5 tips that will help keep you focused and moving forward. Here they are:

1. Focus on the positive. I recommend making a list of all the good things that happen to you each day and keep it posted near your computer as a constant reminder that not everything is bad.

2. Focus on what you can control, instead of what you cannot control. You cannot control the global markets, the investment banks or the economy. You can only control your actions so create an action plan of what steps you are going to take to keep moving forward. Have a heart-to-heart talk with every attorney in your firm and require them to submit 3 specific steps they will take in the next 90 days to generate more business for your firm.

3. Focus on improving client satisfaction and retention. Send out a client satisfaction survey; all up your top 10 clients and take them to lunch; stay connected with your current and former clients—ask them what challenges they are facing and how you can assist them. Perhaps you can introduce them to a banking colleague for a much needed business line of credit or a real estate broker who can help them sublease some office space.

4. Focus on implementing your marketing plan. When this economic crisis is over, you will find some firms have just barely managed to survive, while others have grown significantly. The difference is when everyone else was pulling back, some firms saw this as the perfect opportunity to expand their marketing and increase their efforts. Which path will you follow?

5. Focus on connecting with referral sources. Go through your Rolodex and reconnect with every single person who sent you a referral in the last 24 months and start meeting with them in person.

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You’ll learn valuable information and practical steps to take to better market your small or solo law practice when you attend a Rainmaker Retreat, a two-day marketing boot camp for small and solo law firms. So if you’re a partner in a small law firm or are on your own and want to grow your practice while enjoying the lifestyle you deserve, you owe it to yourself to attend a Rainmaker Retreat. The next Rainmaker Retreat is scheduled for Friday, March 27^th and Saturday, March 28^th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call 1-888-588-5891.