The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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When it comes to doing law firm marketing, by all means avoid the “shotgun” approach by doing a little bit of this, a little bit of that, a press release here, a blog post there. Each of these is a powerful marketing tactic and a vital part of your marketing strategy; however, to truly get the most out of them in practice development dollars you need to organize your time. After all, you can always make more money, but once time is spent, it is gone forever.

Therefore, the key to moving forward with your practice throughout the year is directly related to finding ways to more fully automate your practice, including a solid follow-up plan, press releases, blogs, newsletters, autoresponders and webinars.

It can seem overwhelming at first, but it’s not difficult when you have a plan, draw out timelines, have invested your time and money in the right campaigns and, most important, know where you have been and where you are going. 

It’s not going to happen accidently. Despite your busy days, endless phone calls and mountains of paperwork, marketing proactively and deliberately is something you can no longer ignore. Recent advances in technology can help you boost your bottom line and simplify and automate your practice as the legal profession is becoming more and more competitive.

(In my next post, I will give you an easy way to create an effective follow-up system for something that we all have—other people’s business cards.)

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You’ll learn valuable information and practical steps to take to better market your small or solo law practice when you attend a Rainmaker Retreat, a two-day marketing boot camp for small and solo law firms. So if you’re a partner in a small law firm or are on your own and want to grow your practice while enjoying the lifestyle you deserve, you owe it to yourself to attend a Rainmaker Retreat. The next Rainmaker Retreat is scheduled for Friday, March 27^th and Saturday, March 28^th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call .