The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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One of the many effective law firm marketing techniques is submitting press releases, especially ones that have been deliberately written to be picked up by search engines, helping you drive more potential clients to your website.

However, I’ve often found that my clients struggle with coming up with topics, month after month. So here are 10 topic ideas for press releases:

1. Tie your idea in with current news events.
   
   
2. Tie your idea in with how this affects local politics or the local economy.
   
   
3. Issue a special report that people can get for free at your website.
   
   
4. Discuss a big case that just settled.
   
   
5. Announce newly-hired attorneys joining your firm.
   
   
6. Announce an award you just received. (Business person of the year, for example.)
   
   
7. Announce pro-bono work you’re doing.
   
   
8. Issue a protest about a specific topic.
   
   
9. Discuss how a legislative change will affect your clients. (For example, if you’re an estate planning attorney, briefly discuss how a change in the estate laws will affect people like your clients.)
   
   
10. Announce special events, like a firm’s anniversary.

These are just some of the ideas you can use in a press release. To learn more about this law firm marketing topic, and others, I encourage you to attend my 2-day law firm marketing boot camp called The Rainmaker Retreat. (See details below.)

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Are you trapped into working more and more, while enjoying your life less and less? There is a way out.  It’s called the Rainmaker Retreat. In this two-day marketing boot camp for small and solo law firms, you’ll learn valuable information and practical steps to take so you can better market your small or solo law practice. The next Rainmaker Retreat is scheduled for Friday, March 27^th and Saturday, March 28^th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call 1-888-588-5891.