4 Ways to Niche Your Practice
These days in the legal profession, it’s especially true you can’t be all things to all people. Not only do you have incredible competition but you’re also facing very savvy legal consumers.
So what’s a small law practice or solo practitioner to do?
Niche your practice. And here are 4 ways to do it:
- Service Niche: labor/employment, complex litigation, immigration, healthcare, IP, etc.
- Industry Niche: transportation, construction, energy, real estate development.
- Geographic Niche: LA-based, Southern California, region around Chicago, Mexico.
- Specialty-Market Niche: privately held companies, Fortune 500, physicians, white collar executives, blue collar construction workers, Spanish-only speaking, developers, commercial lenders.
I encourage you to take some time to seriously consider how you can niche your practice. It’s the way to stand above the competition and to attract more of your ideal client, helping make your practice more lucrative and your life more enjoyable.
(This law firm marketing tip – and many others – I present at the 2-day law firm marketing boot camp called “The Rainmaker Retreat.” To attend my next one, see below.)
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Tough times call for tough action. This is especially true today in small law firm marketing, when the competition is fierce, the client dollars tight and your bottom line precious. Get battle-ready now with a two-day marketing boot camp called the Rainmaker Retreat. You’ll learn valuable information and practical steps to take to better market your small or solo law practice. The next Rainmaker Retreat is scheduled for Friday, March 27th and Saturday, March 28th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call 1-888-588-5891.
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