The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

• Email This
• Print
• Trackbacks
• Share Link

“Public relations” is technically defined as the “management function of creating and sustaining mutually-beneficial relationships between an organization and its target audience.” 

Public relations is a subset of marketing. However, public relations is different than marketing because the goal in public relations is to create relationships while marketing’s goal is to help with the exchange of money for a good or service.

So you can’t expect public relations to directly result in turning a potential client into a client. However, public relations is an important tool in any legal marketing toolbox.

Here are 6 tips to get you started with your public relations:

1. Write an article for a legal publication.
2. Write an article for an industry trade publication.|
3. Write an article for your local newspaper.
4. Work with a public relations expert.
5. Send out 2-3 press releases every month.
6. Start a blog.