6 Simple Steps to Building Your Million Dollar Mailing List
The key to your online success rests in the quality, responsiveness and size of your mailing. Here are 6 steps to building that million dollar mailing list:
1. Write 2-4 articles a month. Remember, frequency and consistency is the key.
2. Use a focused theme. It can be edgy, controversial, already being spoken about in the
media.
3. Add your keywords. One online source is wordtracker.com
4. Use the marketing syntax. “Marketing syntax” means that you need to clearly identify your target market; describe a primary challenge or problem they are experiencing; provide a realistic and simple solution to their challenge; and include a “call to action.” (What would you like them to do next? Sign-up for your newsletter, send their contact info, schedule a consult, etc.?)
5. Use an automated submission service to publish your articles to thousands of hungry editors. Some services include: articlemarketer.com; isnare.com; submityourarticle.com
6. Test and track your success. An easy way to do that is to use Google alerts.
(This law firm marketing tip – and many others – I present at the 2-day law firm marketing boot camp called “The Rainmaker Retreat.” To attend my next one, see below.)
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Tough times call for tough action. This is especially true today in small law firm marketing, when the competition is fierce, the client dollars tight and your bottom line precious. Get battle-ready now with a two-day marketing boot camp called the Rainmaker Retreat. You’ll learn valuable information and practical steps to take to better market your small or solo law practice. The next Rainmaker Retreat is scheduled for Friday, March 27th and Saturday, March 28th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call 1-888-588-5891.
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