The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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One very effective law firm marketing technique to find new clients is using speaking venues. There are many different speaking venues to consider, depending upon your experience, skills and abilities. Here are 7 to consider:

1) Be the moderator of a panel (either a panel of 3-5 of the partners in your firm or of 3-5 different professionals.)

2) Be the expert on a panel discussion.

3) Give a teleseminar (over a conference or bridge line.)

4) Create small, private, client-only seminars.

5) Participate in a joint venture with an organization or company who serves a similar market. These organizations or companies can include small community banks, groups of financial planners, chambers of commerce, networking groups, accounting firms, business consultants, psychologists, chiropractic groups, employee benefits companies.

6) Give a presentation or keynote to a trade association. (Fact to consider:  there are 135,000 trade associations in the United States, according to the Encyclopedia of Associations.)

7) Give a public seminar. (These are usually free; however, you may be able to charge since you’re a business.)

As you are creating your legal marketing program, consider using speaking venues to attract new clients.

In my next post, you’ll learn 13 factors that affect the law firm marketing success of speaking venues.

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