The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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As in anything you do to market your law firm, you need to be strategic and deliberate about it. For example, you can’t just throw up a website – no matter how good a website it is – and expect potential clients to come flocking to your home page.

You need to do things to increase your online visibility, improving your chances of having those potential clients find you. 

Here are some steps to improve your online presence using articles, ezines, press releases and blogs.

Step #1: Define a topic area germane to your practice and your target market.

Step #2: Write a 400- 750 word article about that topic.

Step #3: Submit that article online.

Step #4: Create a press release from that article, discussing that topic.

Step #5: Submit that press release online.

Step #6: Use a part of that article in your ezine and link to it online. (100 to 300 words)

Step #7: Then take that article and develop a blog post from it. (100 to 300 words)

Step #8: Submit a second press release announcing the article you just published based on the original topic in Step #1.

(This law firm marketing tip – and many others – I present at The Rainmaker Retreat. See below for details on the next one.)

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If you think . . . you can’t make more money and have the time to enjoy your life . . . you’ve never been to a Rainmaker Retreat. If you’re a partner in a small law firm or are on your own and want to grow your practice while enjoying the lifestyle you deserve, you owe it to yourself to attend a Rainmaker Retreat. In this two-day marketing boot camp for small and solo law firms, you’ll learn valuable information and practical steps to take to better market your practice. The next Rainmaker Retreat is scheduled for Friday, March 27^th and Saturday, March 28^th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call 1-888-588-5891.