The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Advertising is critical to the survival of your law firm, but not all advertising is equally effective. In these competitive times you cannot afford to waste your precious time and money making any advertising mistakes, so I’m going to share with you “The 5 Biggest Marketing Mistakes Attorneys Make in Advertising” so you can avoid them – and prosper.

1. Most ads are not meaningful. In a day your prospective client sees more than 5,000 ads, so your ad must be unique enough to catch attention.

2. Mass advertising is expensive. When you advertise, you need to obey the Law of 7 Touches. It takes exposing your ad to your prospective client 7 times before he or she is willing to do business with you. So you have a tremendous up-front cost. Added to that, you should expect to receive, in revenue, a minimum of 5 times of what you spend.

3. Ads are not effective in encouraging people to “take action.” And that’s what counts: the action your prospect takes to do business with you. Without that, your money and time is wasted.

4. Most law firms lack follow-up systems. You may have designed a great ad, it’s precisely-targeted and people respond. But then, nothing happens. Nothing happens because you lack a system to follow-up with the leads that come from your ad campaign. And the money is in the follow-up.

5. No tracking of real results. This is just as bad as not having a follow-up system. Without tracking real results, you have no idea what works and what doesn’t. And that means you’re likely burning through cash without much to show for it.

To learn more about this law firm marketing topic, and others, I encourage you to attend my 2-day law firm marketing boot camp called The Rainmaker Retreat. (See details below.)

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Are you trapped into working more and more, while enjoying your life less and less? There is a way out.  It’s called the Rainmaker Retreat. In this two-day marketing boot camp for small and solo law firms, you’ll learn valuable information and practical steps to take so you can better market your small or solo law practice. The next Rainmaker Retreat is scheduled for Friday, March 27^th and Saturday, March 28^th in Las Vegas. Register early and receive $200.00 off your registration fee and $800.00 worth of bonuses. To register or for more information, go to: www.RainmakerRetreat.com or call .