The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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In the last post, I outlined 3 law firm Internet marketing strategies to build your million dollar list:

Strategy #1: Build.

Strategy #2: Borrow.

Strategy #3: Buy.

In that post, I focused on Strategy #1: Build. Today our legal marketing topic is: Strategy #2: Borrow.

Strategy #2 is a combination of law firm Internet marketing and face-to-face meetings to help you build your million dollar list. Here are the 7 steps for you to take:

1. Identify your target market.
2. Select specific industries or professions that have connections with your target market (e.g., accountants, financial planners, other attorneys who don’t do what you do.)
3. Create something tangible – your freebie – an eBook, an audio recording, etc.
4. Meet with 3 – 5 potential Strategic Referral Partners (SRP’s) a week.
5. Set-up a customer relationship manager system: crm.zoho.com
6. Keep in touch with them every 30 to 60 days.

In the next post, we’ll conclude our law firm Internet marketing strategy discussion by discussing Strategy #3: Buy.

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Would you like to know more about getting increasing your referrals? Then come to Los Angeles April 24 & 25^th to attend The Rainmaker Referral Intensive. For more information and to register, please call 888-588-5891.