The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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In Monday’s post, I outlined 3 law firm Internet marketing strategies to build your million dollar list:

Strategy #1: Build.

Strategy #2: Borrow.

Strategy #3: Buy.

The law firm Internet marketing strategies we’ve covered so far are Strategy #1: Build and Strategy #2: Borrow. Today we’ll discuss Strategy #3: Buy

In law firm Internet marketing, a very effective tool to build your million dollar list is buying “Pay Per Click” Internet advertising.

Here’s how it works:

1. Open an account with $5, $10, or $20.
2. Select your keywords.
3. Write your ad.
4. Prospective clients start coming to your website.

When done correctly, you get to Step # 4 very quickly. And compared to banner ads, link exchanges, buying space in e-zines, waiting weeks or months for your search engine listings to show up, Google AdWords is certainly much faster. It’s an attorney’s dream come true.

When using GoogleAdWords, it’s critical to the success of your law firm marketing efforts to select the right keywords and to write the ad using only 2 or 3 lines. So to help get you started, I suggest two online video courses:

How to use GoogleAdwords in your law firm marketing:

            Virtualpracticebuilder.com/googleadwords

How to select the right keywords:

            Virtualpracticebuilder.com

You’ll get a lot of information to better understand GoogleAdwords and how to use them with the most effect and greatest law firm marketing results. Plus, both resources are free.

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Do you want a step-by-step system to get more referrals? Then come to Los Angeles April 24 & 25^th to attend The Rainmaker Referral Intensive. For more information and to register, please call 888-588-5891.