The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Having your own blog is vital to effective law firm Internet marketing. To have a successful blog, there are 5 components you must keep in mind:

1. Highly-targeted, well-branded.
2. Provides quality content that solves your prospects’ challenges.
3. Publish your blog constantly and consistently: 2 to 4 times per week.
4. Write in relation to the most popular current events.
5. Register your blog in directories and promote actively. (A top blog directory: www.masternewesmedia.org/rss/top55)

To start creating your own blog, here are some resources: www.blogger.com; www.typepad.com; and www.wordpress.com

For a professionally-designed blog, we highly recommend the firm: www.LawFirmMediaGroup.com. They specialize in working with law firms to create, design and optimize websites and blogs that will not only get highly-ranked but also attract qualified clients.

Here’s to your law firm marketing success!

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Would you like to know more about getting increasing your referrals? Then come to Los Angeles April 24 & 25^th to attend The Rainmaker Referral Intensive. For more information and to register, please call 888-588-5891.