Use These Strategies to Get Better Legal Marketing Results from Speaking Venues
As you’re actively considering using speaking venues in your law firm marketing, there are strategies you need to apply before, during and after the event if you want your legal marketing to produce results. Here are these strategies:
Legal Marketing Strategy: Before Your Presentation
- Get attendees’ contact information.
Legal Marketing Strategy: During Your Presentation
- Have a drawing for a “giveaway.” Then have attendees submit their business cards to participate. (This is especially effective If the organizers won’t give you attendees contact information.)
- Announce that you’ll be giving away a special report to anyone who emails you after the event.
- Give away something at the end of your presentation (like a CD) to anyone who gives you their business card.
Legal Marketing Strategy: After Your Presentation
Create and implement a follow-up strategy. Here’s an example:
- Email #1: (Within 24 hours) Thanks for attending and give a free offer.
- Phone call: (Within 48 hours) Thanks for attending and giving a free offer.
- Letter 1: (Within 48 hours) Repeat of Email #1
- Email #2: (3 days later) Invite for a consultation and sign-up for your newsletter.
- Email #3: (within 7 days after event) Offer brief tip about the topic.
- Phone call #2: Reiterate free offer (special report or tip sheet) and ask if they are interested in an individual consultation.
- Email #4: Ask some questions to help them determine next steps, how they will take action based on your talk.
- Email #5: Invite for a consultation or promote next upcoming event.
- Email #6: Monthly newsletter/ezine.
Before you give your presentation, make sure to outline these law firm marketing strategies and to implement them at the appropriate stage. Do that, and you increase your chances for successfully adding new clients to your law firm’s roster.
***************
Where can you read articles like: “9 Proven Keys to Recession-proof your Law Practice”;
“4 Secret Strategies of Law Firm Marketing” or “Supercharging Your Law Firm’s Referrals?”
In The Rainmaker Advisor Journal. To get your free trial copy, go to www.therainmakeradvisor.com
http://www.therainmakerblog.com/admin/trackback/121133
