Your Law Firm Marketing Success in Speaking at Events Depends on These 13 Factors
Speaking at regular events—like annual conferences—is an effective law firm marketing strategy to attract new clients. However, there are many factors to keep in mind when considering speaking at these events as one of your legal marketing strategies. Here are 13 of them:
1) Find out the average size of attendance.
2) Determine the demographics of the group.
3) Find out what are the common interests among members.
4) Ask what topics have been covered before.
5) Find out if the group is interested in current or “hot” topics.
6) Ask who will be introducing you at the event.
7) Find out if you can have the attendees’ full contact information (name, phone, email).
8) Get permission to contact the attendees after the event.
9) Find out if you can offer a “give-away” during your presentation. (CD, book, special report).
10) Ask if the organization will publish your article in their newsletter or ezine before the event.
11) If there is a trade show attached to your speaking engagement, try to barter a booth in return for your speaking.
12) Find out who are the other scheduled speakers and their topics.
13) Know where you are in the schedule, what precedes and follows your talk. Be aware, for example, that the worst times to speak are early in the morning, right after lunch, right before or after dinner, Friday afternoon, Monday morning or as the last speaker at the event. Conversely, the best times to speak are mid-morning, from 2 to 5 PM, as the conference opener or as the keynote speaker.
As you work on your law firm marketing, do keep in mind speaking at regular events. These can be great sources of new clients.
In my next post, I’ll discuss strategies to get better legal marketing results from speaking venues.
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Where can get practical, proven and results-producing law firm marketing help in one place? In the The Rainmaker Advisor Journal. To get your free trial copy, go to: www.therainmakeradvisor.com
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