The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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For law firm marketing to be effective, it’s a given that you need to harness the power of technology. By doing so, not only will you lower your costs but also you’ll improve your legal marketing results many times over. Here are 5 tips to help you get started:

1. Instead of using a large office suite with onerous monthly payments, use a virtual office or rent one by the hour. HQ.com and Regus.com are two popular options.

2. Consider hiring a Virtual Assistant (VA) instead of a full-time, onsite one. I have used VA’s for several years now with much success.

3. Use an electronic newsletter (e-zine) instead of a print one to reduce costs. We recommend www.ConstantContact.com

4. Instead of hiring a fulltime receptionist at $15 to $25 per hour, use a virtual receptionist (www.CallRuby.com has packages from under $200 per month.)

5. If you have to fly to meet with clients face-to-face, try using www.Skype.com and a webcam instead. Although it’s not exactly the same, the quality of the video is amazing these days, plus Skype is free. A good webcam costs $75 to $150 (half the price of a plan ticket.) Send your client a webcam as a gift. Set-up takes less than 10 minutes.

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To find out more ways technology can be harnessed to free your life, attend the “Get a Life” conference in Chicago May 27^th and 28^th. Sponsored by Total Attorneys Practice Management Association, this conference is designed to help attorneys in small or solo law practices grow their businesses while achieving a balanced lifestyle. Register today at: www.totalpma.org, plus click on the banner to your right to access more information!