The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Here are 10 top ten reasons to send out press releases:

1)     Accomplishments

i) Winning political office.

ii) Leadership positions in professional organizations.

iii) Additional professional education.

2)     Appearances at major events

i) Participant or speaker at a state, national international conference.

ii) (Caveat: as long as it demonstrates the capabilities or the capabilities of your firm you especially want to promote; i.e. – that meets your marketing objectives.)

3)     Appointment to a board or committee

i) Corporate.

ii) Non-profit.

iii) Civic.

4)     Articles by or about you

i) (Caveat: as long as it demonstrates the capabilities or the capabilities of your firm you especially want to promote; i.e. – that meets your marketing objectives.)

5)     Awards you are receiving

i) Professional.

ii) Civic.

iii) Non-profit.

6)     Books you have written

i) (Caveat: as long as it demonstrates the capabilities or the capabilities of your firm you especially want to promote; i.e. – that meets your marketing objectives.)

7)     Books you are mentioned in

i) (Caveat: as long as it demonstrates the capabilities or the capabilities of your firm you especially want to promote; i.e. – that meets your marketing objectives.)

8)     Community classes you are sponsoring

i) (Caveat: as long as it demonstrates the capabilities or the capabilities of your firm you especially want to promote; i.e. – that meets your marketing objectives.)

9)     Contest you are sponsoring

i) (Caveat: as long as it demonstrates the capabilities or the capabilities of your firm you especially want to promote; i.e. – that meets your marketing objectives.)

10) Contributions to charities, donations, scholarships

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