Internet Marketing for Lawyers Includes Press Releases: 3 Key Questions Answered
One vital component of effective law firm Internet marketing is the press release. Today I will answer three key questions regarding press releases and Friday I’ll discuss the top 10 reasons for sending press releases.
What Can a Press Release Do?
A press release is a great public relations tool that can do many things. For example, it can: help you improve your ranking on search engines; get added traffic to your website; provide information to your target market and inform the community of your accomplishments and charitable work.
Is a Press Release Considered “Marketing?”
In and of itself, it is not marketing; however, it can assist you in your marketing, provided that you are very strategic about the press releases you send out. For press releases to be the most effective for you, they must meet at least one of your marketing objectives.
Where Can I Send My Press Releases?
You can send your press release the traditional way: directly to members of the media. There are many media listing resources (like Bacon’s) that will list members of a wide variety of media (print, radio, TV, etc.) with their address and contact information, such as an email address or fax number.
But doing this manually – or even using a software version of Bacon’s – still takes a lot of time.
A better way to send out your press release is through an online service such as PRWeb or Business Wire. Journalists, bloggers, and others read press releases online sent through these and many other online services. This is a great advantage over manually finding the contact information for each and every journalist.
Another advantage of this approach is that journalists and others do read releases online that are sent through the Internet by these services.
Lastly, properly writing a press release for online submission by using keywords to “search optimize” the release helps boost the rankings of your website, blog and other aspects of your online presence. That means that people – your potential clients – can find you when they’re ready to hire an attorney.
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