Legal Marketing Strategies: 15 Ideas for Keeping in Touch with Referral Sources: Ideas 11-15
Our legal marketing strategy for all this week is discussing 15 ideas you can use to keep in touch with your referrals. Today we’ll cover Ideas 11-15
#11. If you’re really into social media, try www.Twitter.com, a microblogging site. You can post updates on your status, but it limits you to only 140 characters. You can see how I use it and follow me on Twitter at: www.twittter.com/stephenfairley.
#12. Send them a gift. It doesn’t have to be something large, but once a quarter or every six months (not necessarily around the holidays) send them a good book you just red, a bottle of wine or a gift basket. Ask their assistant for some ideas on what they like.
#13. Bring a group of them together for a luncheon. Ask three or four of them who are non-competitors to join you for lunch and introduce them to each other. This is a great way to be known as a connector. Have lunch at a local restaurant or in your conference room.
#14. Offer them a seminar at your office or their office. If you have a service you could provide them or their staff, set up a complimentary seminar for them, perhaps over lunch.
#15. Rank your referral sources based on specific criteria so you know who you should spend more time with.
A = Referral sources who have the exact same target market as you and have already sent you at least 1 great referral. Spend most of your time cultivating these relationships.
B = Referral sources who have a very similar target market and have great potential to send you great referrals. Consider holding a joint marketing event or seminar to assist them in making the referral to you.
C – Referral sources have some potential, but may serve a different market and have not referred anyone to you yet.
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