Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars - Tip #4
A very powerful law firm marketing strategy to generate more clients is to hold educational seminars or speak at events. Throughout this week, and into Monday of the next, I’ll be discussing 4 tips to help you effectively use this strategy.
Today I’ll discuss Tip # 4: The Fortune is in the Follow-up
The number one reason why lawyers don’t get results is because they don’t have a written follow-up system. You must develop a follow up strategy before the talk.
Let me give you an example. Let’s say your follow-up strategy is a series of emails, phone calls and maybe a letter or postcard. Your follow-up system would include 4 emails, 3 phone calls and 1 letter.
Email I would be sent within 24 hours post-seminar. It would be a thank you email with an offer for a free consultation, special report of audio CD phone Call 1 would be made by your staff and would be made within 24 hours past-seminar. The call would be to thank them for attending and make the same free offer. That’s made in the email. Your letter would be sent out the next day (They should receive it within 3 days if they are local.) and the letter would repeat what you have written in the email. All of this would happen in the first 24 hours after the seminar. Some of you will question if that’s too aggressive. It’s not. It demonstrates a high level of professionalism and commitment to your attendees. We give dozens of law firm marketing seminars every year and this works.
Email 2 is sent 3 to 5 days after the event. Remind them about the seminar they attended and invite them to sign-u for a consultation for your newsletter. Email 3 might offer a brief tip about the topic you spoke about: top 10 tips or recommended resources, etc. Every person should be followed –up with at least three phone calls before you stop trying to reach them. Every attendee should receive at least 5-78 emails and 1-2 letters from your law firm.
**********************************************************
We of The Rainmaker Institute have partnered with more than a dozen state and local bar associations and other trade organizations to bring you a professionally-designed, statistically-valid survey.
Through it, we hope to answer questions such as:
*Current challenges and obstacles to growth faced by small law firms.
*Specific strategies used by top attorneys to build their practices.
*Statistically-valid data on what variables are most critical in determining a law firm’s success.
But to do that, we need you. So please take the survey by going to www.rainmakersurvey.com
http://www.therainmakerblog.com/admin/trackback/127450
