The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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These days, nothing is sacred, especially as it relates to law firm marketing in tough economic times. As an attorney who wants to grow your legal practice, you need to be willing to sacrifice those sacred cows. Here are just few questions that will help you prepare them for the pyre:

• Can you provide the same level of services at a lower cost?
• How price-sensitive is your target market?
• How can you structure payments to better fit the new financial realities?
• What parts of your practice make the most profits?
• Should you expand your practice areas or get rid of one?
• Should you really hire another associate or paralegal or could you outsource that need to a part-time contractor for half the price?

By no means is this an exhaustive list; I’m sure you could come up with many other ideas in the same vein. My point, however, is this: Business – and our economic climate – have changed so dramatically that it is far past the time, as Tom Peters has said, to “think outside the box.” Now, we must be willing to “destroy that box” if we want to survive, let alone thrive, today.

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To find out more ways to grow your practice while still having a life, attend the “Get a Life” conference in Chicago May 27^th and 28^th. Sponsored by Total Attorneys Practice Management Association, this conference is designed to help attorneys in small or solo law practices grow their businesses while achieving a balanced lifestyle. Register today at: www.totalpma.org and click on the banner to your right to access more information!