The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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I WILL PRESENT STRATEGIES FOR UTILIZING SOCIAL MEDIA TO BOOST THE BOTTOM LINE FOR SOLO AND SMALL LAW FIRMS DURING SEPTEMBER 11 LUNCHEON KEYNOTE PRESENTATION AT THE STATE BAR OF CALIFORNIA ANNUAL MEETING.

 On Friday, September 11, I will be delivering the luncheon keynote address at the 82^nd Annual Meeting of the State Bar of California. “During this presentation, “Unlocking the Secrets of Social Media: How to Leverage LinkedIn, Fix Facebook and Tweak Twitter for Your Law Firm, I will be offering tips and techniques to help you stay current with the latest social media technology.” Twitter is a media phenomenon right now, bringing its users real-time reporting from world hotspots, and athletes and celebrities providing glimpses into their lives. LinkedIn is a referral-generating machine for those who know how to use it, and Facebook is one of the most rapidly growing websites in the world.

During this presentation I will separate some of the social media fact from fiction and present attorneys with sound strategies that will allow them to:

·         Attract highly qualified prospects on Facebook

·         Build a referral network on LinkedIn

·         Leverage Twitter to build an online following

·         Harness the power of educational videos on YouTube

·         Learn secret strategies law firms are using right now to rapidly increase their platform
 

Don’t miss this valuable presentation. While you are there, don’t forget to look for the Rainmaker Institute booth during the State Bar of California Annual Meeting. We will be in Booth 614 and would love to have you stop by and learn about some of the ways that the Rainmaker Institute can help you increase your referrals, on-line presence website traffic, and revenues.

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Practice Made Perfect For Lawyers: 10 Principles for Marketing Your Legal Services

This comprehensive training manual is specifically designed for attorneys and other legal professionals who desire to achieve a higher return on investment from all their marketing efforts. Much more than a simple adaptation, each chapter has been carefully rewritten to apply Stephen’s unique High Impact Marketing System to the challenges faced by solo and small law firms.

Written especially for solo practitioners and partners at small law firms (less than 25 attorneys), this practical manual includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm.

It includes a 2 CD set—one audio CD that provides you with an overview of the 10 Principles along with ideas on how to maximize your results from the manual and a data CD that gives you customizable templates and forms to help you create a marketing budget and strategic development plan.

To purchase this valuable resource, visit The Rainmaker Institute website.