Solo and Small Firm Attorneys, Mark Your Calendars for the Solo and Small Firm Summit, January 21-22, 2010
I’m excited to announce that I will be the keynote speaker at the opening and closing luncheon of the State Bar of California’s Solo and Small Firm Summit, to be held in Long Beach on January 21-22, 2010.
Designed for legal professionals who work in a solo or small firm practice, the Summit will feature power networking events, legal education classes, business management courses, and showcase products and services unique to the solo or small firm practitioner.
I will be kicking off the Summit on Thursday with “7 Strategies to Recession Proof Your Law Firm.” In these difficult times every law firm needs to be proactive in recession-proofing their law firm. In this informative session you will learn:
- Ways to reduce your overhead and increase your profit margins even with fewer new clients
- Low cost and no cost marketing tips
- The best practice areas right now (and the ones to avoid)
- How top law firms are growing in this economy
On Thursday, I will also be presenting, along with my friend John Bisnar, a renowned Southern California personal injury attorney, the “5 Core Components of a Highly Successful Website and Blog.” Some of the topics to be covered in this session include:
- How to transform your website from just an online brochure to a client generating machine
- Core components of a great website and blog
- Overview of search engine optimization
- Hear from an attorney who generates several million dollars every year from their websites and blogs
- Key metrics: how to measure and quantify results
- Using video on your website to attract more clients
On Friday morning, I will present “8 Proven Steps to Double Your Referrals in 6 Months...or Less” In this information-packed presentation, I will demonstrate:
- How to identify potential referral sources for your law firm
- 3 specific ways to generate massive referrals from your current and former clients
- The #1 reason why you are not getting more referrals
- Creative solutions, how to ethically and easily send referrals to other professionals
- Case studies from fast growing law firms
I close out the Summit on Friday with “Unlocking the Secrets of Social Media: How to Leverage LinkedIn, Fix Facebook and Tweak Twitter for Your Law Firm” which will cover:
- Steps for attracing highly qualified prospects on Facebook
- Specific tips for attorneys who want to build a referral network on LinkedIn
- Ways to leverage Twitter to build your online following
- The power of educational videos on YouTube
- Secret strategies law firms are using right now to rapidly increase their platform
To register for the Solo and Small Firm Summit, visit the website. The speaker lineup is one that you will not find anywhere at the low registration cost of the Summit. It will be a practice-changing experience for you and everyone in your firm.
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Practice Made Perfect For Lawyers: 10 Principles for Marketing Your Legal Services
This comprehensive training manual is specifically designed for attorneys and other legal professionals who desire to achieve a higher return on investment from all their marketing efforts. Much more than a simple adaptation, each chapter has been carefully rewritten to apply Stephen’s unique High Impact Marketing System to the challenges faced by solo and small law firms.
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