California Solo and Small Firm Summit Recap
Last week, 175 solo and small firm attorneys from a wide variety of practice areas gathered in Long Beach for the State Bar of California Solo and Small Firm Summit. I had the great privilege of being the keynote speaker during the opening and closing sessions, as well as presenting during two of the breakout sessions. Law firm marketing was not the only topic on the agenda, but it was prominently featured.
The attorneys in attendance were upbeat and positive, despite the recent economic doldrums that have befallen the nation. They were motivated and there for a reason: To learn how to better manage and market their law practice. And there was a wealth of information available to them during the Summit.
I presented “7 Strategies to Recession Proof Your Law Firm” during the opening session on January 21. Later that day I, along with attorney John Bisnar, presented “5 Core Components of a Highly Successful Website and Blog” during the closing session. On Friday, I presented “8 Proven Steps to Double Your Referrals in 6 Months or Less” and closed out the 2nd Annual Solo and Small Firm Summit with “Unlocking the Secrets of Social Media: How to Leverage LinkedIn, Fix Facebook and Tweak Twitter for Your Law Firm” as the keynote speaker during the closing luncheon on Friday.
One quote from an attendee that caught my eye captured the essence of what the Summit was trying to provide for the attendees:
“Prior to today I was doing many of the things recommended by The Rainmaker Institute to build my practice. Now I have added tools that I can use to build a great practice.”
The Summit succeeded by adding tool to the toolboxes of the attendees, and, more importantly, showing them how and when to most effectively use those tools as part of their legal marketing strategy. It’s not enough to collect law firm marketing tools. Organizing them into an effective law firm marketing strategy is what brings success to those willing to put in the time and effort.
******************************************************************************************************
Looking for more Rainmaker Institute wisdom?
Then try our monthly ezine. One click of your mouse will take you to our site where you can see the current issue and subscribe to our complimentary monthly ezine that will be delivered to your inbox. Each issue is chock-full of legal marketing information that you can put to use right away. I think you will find the information on the ezine something that you will want to share with your staff to begin 2010 on the right note in your legal marketing plan.
http://www.therainmakerblog.com/admin/trackback/179643
