The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

• Email This
• Print
• Trackbacks
• Share Link

We all know there is an enormous amount of information available on the internet that would be useful for law firm marketing purposes as well as legal practice management purposes.  But who has the time to go to all of these sites and look for new information?  Hopefully, no one on your payroll has that kind of time.  But there are ways to monitor the sites that interest you without investing a great deal of time.

RSS – Really Simple Syndication – is a free internet technology that allows you to monitor your favorite blogs and news sites without actually having to take the time to visit them.  You subscribe to the RSS feed and when new content is posted there, you will be able to see the new content.

There are several ways to do this.  I’m going to highlight 2 of them for you.  First, if you use Internet Explorer, it has a built in RSS feed on it.  Right now if you are using IE 7 or newer, you will see an orange icon that looks like this

Click on the icon, and it will give you the option to subscribe to the RSS feed for this site.  After you have subscribed, click on your favorites and you will see a “Feeds” tab.  When you click on that tab, you will see all of the RSS feeds you have subscribed to.  Those that are in bold have new content.

The second way is to use a news agreggator such as News Gator, Google Reader or Blog lines.  These are free services you can use to collect all of the sites you want to monitor in one place.
The flip side to this is to make sure that your blog and website have the RSS feed enabled, so that others can monitor your content. 

An RSS feed can be a useful part of your legal marketing toolkit if you deploy it well.  It reminds people when you have new content, and brings them to your site.
 *****************************************************************************************************

Practice Made Perfect For Lawyers: 10 Principles for Marketing Your Legal Services

This comprehensive training manual is specifically designed for attorneys and other legal professionals who desire to achieve a higher return on investment from all their marketing efforts. Much more than a simple adaptation, each chapter has been carefully rewritten to apply Stephen’s unique High Impact Marketing System to the challenges faced by solo and small law firms.
Written especially for solo practitioners and partners at small law firms (less than 25 attorneys), this practical manual includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm.

It includes a 2 CD set—one audio CD that provides you with an overview of the 10 Principles along with ideas on how to maximize your results from the manual and a data CD that gives you customizable templates and forms to help you create a marketing budget and strategic development plan.

To purchase this valuable resource, visit The Rainmaker Institute website.