The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Tonight the NCAA Men’s basketball tournament will come to a conclusion and a new national champion will be crowned.  Will it be the improbable Butler Bulldogs or the Duke Blue Devils?  We will find out this evening.  But there are some legal marketing tips you can learn from these two teams.

Butler is coached by a young, hungry coach who has taken a mid-major school to the doorstep of immortality.  How has he done it?  Through meticulous preparation and planning that tries to anticipate every possible move of the opposition. He knows his team, their strengths, and weaknesses, and he has optimized his game plan maximize his team’s strengths.

Duke is coached by the legendary Mike Krzyzewski, who has won several national championships and has a perennial powerhouse in Duke.  He recruits spectacular talent and coaches them up to make them even better.  His team does many things well, and it has specialists that can carry the team depending on how the opponent is defending them.

How does this affect your law firm marketing plan?  Do you have all-star talent?  Do you coach them up to improve their game?  Do you have specialists that perform some facets of the business better than anyone else?  Do you meticulously plan and prepare?  Do you persevere through adversity? 

Your law firm marketing plan needs all of these elements to be successful.  Recruit the best talent you can find and make them better.  Plan, plan, plan and prepare.  Execute your plan to perfection and persevere through the obstacles that come into your path. There are no brackets for law firm marketing plans, but there are winners and losers.
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