Don't be afraid to work Green into your law firm marketing
Today is Earth Day, when we as Americans place more of an emphasis on protecting the natural environment with which we have been entrusted. Earth Day was created by President Nixon back in the early 1970s and has grown into a significant day in the United States. It is also a good time to stress the “green” aspects of your law firm in your legal marketing messages.
Being green doesn’t have to be an expensive proposition. Actually, many of the green practices will save you money over time. Reducing the volume of paper generated in your office saves you on paper and toner costs, as well as shredding costs. It also reduces the risk of papers inadvertently not being properly destroyed and being read at a later date.
Simple little steps, such as putting a tag on your email that says something to the effect of “Please join us in protecting the environment by not printing this email unless absolutely necessary” shows your commitment to the environment, and saves you and your clients money.
Another green step many firms have gone to is telecommuting. The security and speed of online document transfer networks has progressed to the point that work can be completed from home and delivered seamlessly to clients or to the office for mailing. Your clients will never know when they call, since most telephone systems can route calls to any phone you may be using.
If you are in a green building, use that in your marketing. Show some of the steps that you have taken to make the world a better place. If your firm participates in environmental cleanup events, highlight that on your website. It shows your human side and your concern for the community. It is low cost legal marketing that will broaden your appeal.
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