The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Tomorrow is May 1, or May Day.  It is a day of celebration of the arrival of spring.  It also ushers in the month that brings us the Kentucky Derby and the Indianapolis 500 Races.  What do they have to do with marketing your law firm?

Racing has long periods of buildup in the weeks and months prior to the event.  There is endless discussion of how each horse or driver has performed in the past in varying conditions.  Some horses do better on wet tracks than others.  Some race car drivers excel on fast tracks vs slow tracks. 

Ultimately, it comes down to the race.  It comes to their performance when the day comes.  The same is true with your law practice.  All of your marketing can only take you so far.  It can bring people in, it can pique their interest, it can get them excited about your services. Ultimately, you have to deliver on the promise.

I have been sharing some great information from Richard Strauch, COO at The Rainmaker Institute, about the systems every law firm needs to be successful.  Those systems are what allow you to be successful in delivering on the promises made by your legal marketing strategies.  Having strong systems in place gives you a competitive advantage over firms whose internal systems do not allow them the level of internal control you enjoy.

Enjoy the races, and remember the hype only carries you so far.  You still have to run the race and win.
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