The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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I am at the Borgata Hotel Casino & Spa in Atlantic City today to address the Annual Meeting of the New Jersey State Bar Association.  I am speaking to this annual gathering of over 1,700 attorneys and judges about law firm marketing.

I am looking forward to seeing some of the attorneys who attended our New Jersey Rainmaker Retreat in late March.  The group I met with then was energetic and eager to learn ways that they could grow their business to the level they dreamed of when they first started their firm.

As I travel around the country speaking to attorney groups, I find that the vast majority of lawyers are hungry to learn more about social media and creating systems that will lead to business success.  Social media has been a hot topic for the past couple of years.  The growth of sites such as LinkedIn, Twitter, YouTube and Facebook has fueled a revolution in how legal marketers ply their trade.

I will be talking to the NJSBA Annual Meeting today about how lawyers can leverage these new technologies to multiply their existing marketing programs and gain greater access to their target markets.  One of the most exciting aspects of social media is the ability to receive real-time feedback and have two-way conversations with prospective clients.

But I can’t be everywhere.  So if you are interested in building a lifestyle law practice through effective law firm marketing, then I suggest you come to one of our Rainmaker Retreats.  We have four of them coming up:

• June 18-19, 2010       San Francisco, CA
• July 30-31, 2010         Los Angeles, CA
• August 6-7, 2010        Las Vegas, NV
• October 8-9, 2010      New Brunswick, NJ

You can take advantage of Early Bird pricing by registering here. 

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