Family Law Marketing: Are You Reaching Your Market?
Extracting data from the 2004 U.S. Census Bureau Survey of Income and Program Participation (SIPP), the Pew Research Center released a report last Friday that said the risk for divorce is highest among married 25-year-olds.
Other findings:
- For first marriages, men divorce at the median age of 31.8 and women at the median age of 29.4;
- The majority of divorces occur among younger people and divorces that have lasted fewer years;
- 65% of marriages are intact at their 15th anniversary for couples who married between 1970-1984;
- 50% of married 25-year-olds will divorce
- 45% of 50-year-old men will divorce
- 46% of 50-year-old women will divorce
So, family law practitioners.... are you marketing to the 30-and-under demographic? Because that is your market.
And they are not reading a newspaper or watching much TV.
They are on the Internet engaging in social media. Facebook. YouTube. Twitter. LinkedIn. Blogs. A recent Harris Interactive survey showed that 64% of online adults use social media. This figure is 78% among 18-to-34-year-olds and 71% among 35-to-44-year-olds.
Want to learn more about getting engaged with your future clients online? Take two days and attend a Rainmaker Retreat. Here are the upcoming dates:
- June 18-19, 2010 San Francisco, CA
- July 30-31, 2010 Los Angeles, CA
- August 6-7, 2010 Las Vegas, NV
- October 8-9, 2010 New Brunswick, NJ
You can register online for any of these -- sign up for the San Francisco Rainmaker Retreat by this Friday, June 11, and get a 15% Early Bird Discount.
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