Law Firm Marketing: Are You Anti-Social?
In general, attorneys are a gregarious, likeable bunch. It’s just their personality. So you’d think that
the legal profession would be all over the social media phenomenon. We’ve been preaching social media for years and have shown time and again what it can do to help lawyers become major rainmakers.
So what’s holding you back? According to a recent post at Mashable.com, the world’s largest social media blog, a legal affairs reporter for the ABA Journal was quoted thusly:
“Varied and outdated ethics rules in regards to online communication, as well as numerous examples of cases put in real jeopardy because of prosecutors and judges posting on Facebook or jurors twittering mid-trial, only fuel a general tendency in the legal profession to distrust new technologies.”
The article went on to say:
While many in the field proceed with trepidation, the unprecedented reach of social networks, Twitter and blogs in particular, has been a career game-changer for many attorneys.
I encourage you to read the entire post by clicking here.
It is full of good stuff – and I’m not just saying that because it reads like a Rainmaker Retreat playbook.
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