Tweet Success: Promoting Your Practice on Twitter
Everyone these days is all atwitter over Twitter, the burning hot social media site that lets you send out short messages (140 characters or less) called “tweets” to followers to let them know what you’re doing right that moment.
Basically, Twitter is micro-blogging, so the same guidelines for establishing a successful blog also follow for Twitter:
Build your brand – your online brand should be the same everywhere, so be sure your Twitter profile matches your other online profiles. If you are tweeting for business, create a business account – Twitter has good tips on how to do this in their Business section.
Market yourself – add a Twitter button on your website, include your Twitter handle in your email signature, add it to your other online accounts, even put it on your business card. The point of Twitter is to gather as many followers as possible.
Create and/or join a group – Twitter has both private and public groups, which are great for networking and establishing yourself as a reliable resource for information or services you’re selling. To start or join a group, go to TweetWorks or TweetDeck, two of the most popular group services.
Listen and learn – use Twitter search to see if anyone is talking about you and what they’re saying; it’s a great platform for ensuring your online reputation is up to snuff, and fixing any problems you may not even be aware of. It’s also a great way to learn more about – and from – your competitors.
Interact – social media is all about community and you aren’t a valuable member of any community if you don’t give something back. Comment on and “retweet” other posts you like and share news items or useful information you come across.
Poll – Twitter is great for polling. And why would you want to do that? To learn what is important to your prospects so you make sure your messaging is right on target. To get feedback on a hot legal issue and then publish an article and press release about it to promote yourself on other platforms.
Take our Twitter Poll: If you’re an attorney, we want your feedback! Click here (or go to http://twitter.polldaddy.com/done/3364850) to let us know what business development topics you’re most interested in right now.
******************************************************************************
Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!
If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.
Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:
- How to Avoid the Most Deadly Marketing Mistakes Attorneys make
- 3 powerful strategies you must put into action in your practice immediately
- How to set yourself apart from your major competitors
- Secrets top attorneys are using to generate more referrals right now…
- How attorneys are winning even in this economy by implementing this proven 8-step system
Sign up now for this upcoming one-hour teleseminar:
Tuesday, June 29, 2010
3-4pm Pacific | 4-5pm Mountain | 5-6pm Central | 6-7pm EasternWednesday, July 7, 2010
11am-12pm Pacific | 12-1pm Mountain | 1-2pm Central | 2-3pm EasternTuesday, July 13, 2010
1-2pm Pacific | 2-3pm Mountain | 3-4pm Central | 5-6pm Eastern
Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!
http://www.therainmakerblog.com/admin/trackback/207956
