The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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With all the law firm Internet marketing options available to you today, it can be difficult to determine which ones to implement.

It can be equally difficult to decide what mixture of different advertising and marketing media will give you the best response rate.

There are different roles that various law firm Internet marketing mediums play. There are several, such as newsletters and blogs, that are typically very good investments no matter what your area of practice or your target clientele.

There several others, such as social media, Google Adwords and even offline advertising that may give you an even greater return.

How do you decide which law firm Internet marketing mediums to invest in, and which to leave for your competition?

Here are three key things to consider when deciding which law firm Internet marketing tactics to use:

The habits of your target clientele – If your target client is aged 18 to 35, it is likely they rely heavily on social media to communicate and to get their information. Your advertising and outreach marketing efforts should leverage those habits.

Your area of practice – Much the way the habits of your clientele influence your marketing mediums, your area of practice should influence your choices and the way you deliver your message.

Your competition – If your competitors are all using Google Adwords and targeting the same keywords, you may want to refocus your law firm Internet marketing in an area less crowded.  At the very least, find a way to differentiate yourself among all the others.

Take our Twitter Poll:  If you’re an attorney, we want your feedback!  Click here (or go to http://twitter.polldaddy.com/done/3364850) to let us know what business development topics you’re most interested in right now.
 
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