The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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These days in the legal profession, it’s especially true you can’t be all things to all people. Not only do you have incredible competition, but you’re also facing very savvy legal consumers.

So what’s a small law practice or solo practitioner to do?

Niche your practice. And here are 4 ways to do it:

1. Service Niche: labor/employment, complex litigation, immigration, healthcare, IP, etc.
2. Industry Niche: transportation, construction, energy, real estate development.
3. Geographic Niche: LA-based, Southern California, Chicagoland, the DFW Metroplex.
4. Specialty-Market Niche: privately held companies, Fortune 500, physicians, white collar executives, blue collar construction workers, Spanish-speaking only, developers, commercial lenders.

As you enjoy your Independence Day holiday, I encourage you to take some time to seriously consider how you can niche your practice. It’s the way to true independence -- helping you to stand above the competition, attract more of your ideal client, make your practice more lucrative and your life more enjoyable.

This law firm marketing tip – and many others – are what you'll learn at our 2-day law firm marketing boot camp called “The Rainmaker Retreat.” To attend my next one, see below.

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Put a Rainmaker Retreat on Your Calendar

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

• July 30-31, 2010        Los Angeles, CA
• August 6-7, 2010       Las Vegas, NV
• October 8-9, 2010     New Brunswick, NJ

We would like to send you a DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat. Click here to order your complimentary DVD right now.