The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

• Email This
• Print
• Trackbacks
• Share Link

The Law of 7 Touches is based on research that found it takes an average of 7 to 10 meaningful touches EVERY YEAR to move someone through the cycle from not knowing anything about you to being ready to buy from you. 

This is just the average, not a guarantee, because in hyper-competitive markets, like legal services, it often takes many more touches than that -- and to drive customer buying habits, it takes consistency. 

Consider the following statistics regarding the legal profession’s contact with prospective clients:

• 48% of lawyers give up after the first contact.
• 25% give up after the second contact.
• 12% give up after the third contact.
• 5% give up after the fourth contact.

In other words, 9 out of 10 prospective clients are never followed-up with more than 4 times.

If you want your law firm marketing to be successful, you must obey “The Law of 7.”

You’re probably thinking, “I know I should connect frequently and consistently with my prospective clients, but I just don’t have the time.”

True.  Which is why you should leverage the power of technology to build relationships with your prospects.

What you need is a strategy and a process that leverages the most recent advancements in technology (autoresponders, social media, blogs, for example) to simplify and automate your marketing efforts, building rock solid, long-term relationships and helping you earn more, work less and spend time doing what you love to do.

********************************************************

Looking for more Rainmaker Institute Wisdom?

Then sign up for a complimentary Law Firm Marketing Strategy CD.  It contains information that will enable you to Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice.  The CD is free, so sign up now!

Take our Twitter Poll:  If you’re an attorney, we want your feedback!  Click here (or go to http://twitter.polldaddy.com/done/3364850) to let us know what business development topics you’re most interested in right now.